Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 112

Brands How To Authentication Collaboration 112

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Like many brands, Slack uses their social media to appeal to different subsets of their target audience.

B2B 150

B2B Social Media Brands Hubspot 150

Twist Image

JUNE 4, 2012

There was an old retail paradigm (that still rings true): get them to the store. Many retailers still treat their online store as if it's just another store. This part is true: never before in the history of business have consumers been this much further ahead of the brands in terms of communications, marketing and connectivity.

Retail 102

Retail Real Estate Loyalty Price 102

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

Types 117

Types Instagram Brands Collaboration 117

Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? People don’t remember brands or sales-y content—they remember stories. And great brand marketing on social is behind some of the most creative storytelling out there. Brands we’re watching. Wendy’s buzz-worthy sarcasm? Sprout’s TikTok? Hint hint.).

Social Media 90

Social Media Brands Meme Real Estate 90

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger.

B2B 134

B2B Brands Marketing How To 134

Social Media Strategies Summit

OCTOBER 16, 2019

Why is Snapchat so crucial for brands? trillion annually, representing 30% of total retail sales. This presents an opportunity for marketers to double down on their Snapchat strategy in order to see a better ROI. Not quite sure how your brand can make an impact on Snapchat? 1 Self Reinvents Itself on Snapchat.

Brands 103

Brands NGO Authentication Campaign 103

The Realtime Report

JANUARY 12, 2024

It presents your offerings in a visually attractive and user-friendly format, making it a perfect complement to your email marketing strategy. Consider a scenario where an online fashion retailer sends out customized emails. Personalization and Targeted Content The cornerstone of effective email marketing is personalization.

Fashion 91

Fashion Marketing Embedding Retail 91

Sprout Social

OCTOBER 17, 2022

What better way to celebrate a loved one than with meticulous, secretive planning complete with a bounty of presents and delectable eats? We’ll also showcase brands that have embraced their inner hostess with the mostess to surprise their customers and develop their brand affinity. What is surprise and delight?

Brands 96

Brands Fashion Eventful Hosting 96

Sprout Social

FEBRUARY 18, 2020

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Responding to customers has been shown to lead to stronger brand loyalty among customers.

Social Media 134

Social Media Strategy Brands Airlines 134

Hootsuite

SEPTEMBER 30, 2022

This is thanks to increasing online purchases and the growth of omnichannel retail. Chatbots save retailers time and money by allowing them to customers at any time. That means retailers can offer omnichannel shopping experiences for their customers. They’re making it easier for customers to order from their favorite brands.

FAQ 120

FAQ Retail Overview Loyalty 120

Idaconcpts

FEBRUARY 15, 2013

The use of smartphones among consumers continues to grow as they continue to use apps for purchasing goods and services and search for different brands. With the growth of smartphones, companies are focusing to increase their brand visibility and sales through smartphone apps. Conclusion: Use Apps to Enhance Your Brand.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Convince & Convert

JUNE 27, 2014

Tweetable Moments We want to humanize our brand as much as possible. ” Dana leveraged the conversations happening around the brand to create a campaign around the “love” idea. ” Holy Social Budweiser and Twitter have teamed up to present the 2014 FIFA Man of the Match. via FIFA.com Nick loves this idea.

Retail 146

Retail Marketing Sports Team 146

Twist Image

FEBRUARY 15, 2017

I was in Orlando this morning, presenting to the Retail Industry Leaders Association. I grabbed a coffee with an old friend, who is now running marketing for a major retailer in the United States. With that, the senior leadership felt that it would be a good time for fresh eyes on the brand and marketing. Go backwards?

Brands 63

Brands Retail Sentiment Review 63

Twist Image

AUGUST 8, 2015

How do the best brands connect with their consumers? Last month, I was invited to Dublin, Ireland by Google to give the opening keynote address for their Retail@Google event. Last month, I was invited to Dublin, Ireland by Google to give the opening keynote address for their Retail@Google event. future of retail.

Retail 40

Retail Google Hosting Study 40

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Influencer 211

Influencer Engagement Fashion Retail 211

Keyhole.co

JULY 31, 2023

These platforms not only provide an immediate response mechanism but also allow brands to show their commitment to customer satisfaction in a public domain allowing businesses to rise above their competition and turn customer service into a powerful differentiator. This gesture shows your commitment to a successful resolution of the issue.

Examples 52

Examples Social Media Brands Issues 52

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. chupachupsuk.

Case Study 112

Case Study Marketing Directory Retail 112

Twist Image

APRIL 10, 2017

Hudson's Bay Company didn't mince words about their retail challenges last week, and Bloomberg is reporting that we could see over 50 retailers file for bankruptcy this year alone. . This Wednesday evening, I will be giving my latest keynote presentation (for free) here in Montreal. Uber is back in the news. It's not good news.

Retail 49

Retail Class Eventful News 49

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities.

Engagement 110

Engagement Brands Hashtag Eventful 110

The Realtime Report

JANUARY 28, 2020

Facebook launched its new logo in November to make the platform cohesive with Instagram and WhatsApp, its other brands. “It makes branding consistency difficult and can lead to confusion about the correct way to present the logo in different contexts,” said Dawson Whitfield, founder of logo design software company Looka. .

Yahoo 103

Yahoo Retail Survey Hashtag 103

Twist Image

APRIL 10, 2017

Hudson's Bay Company didn't mince words about their retail challenges last week, and Bloomberg is reporting that we could see over 50 retailers file for bankruptcy this year alone. . This Wednesday evening, I will be giving my latest keynote presentation (for free) here in Montreal. Uber is back in the news. It's not good news.

Retail 40

Retail Class Eventful News 40

Ignite Social Media

JULY 31, 2019

Users will now be presented with a tab with two sections; one detailing advertisers who uploaded a list with user’s information and advertised to its and another with a list of businesses who uploaded and shared a list with a user’s information.

Trends 126

Trends Social Media Price Retail 126

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Evidenced by YouTube influencers being featured on 60 minutes, Google investing in creating an open marketplace between brands and influencers, and Cisco estimating that by 2018, 79% of all global internet traffic will be video. ” Click To Tweet.

Video 131

Video Retail Influencer YouTube 131

Talkwalker SM

SEPTEMBER 7, 2016

With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016.

Instagram 60

Instagram Brands Sports Travel 60

Pixlee

JULY 3, 2019

Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. This AI program is a great example of how modern technology can bring a brand close to consumers.

UGC 59

UGC Brands Apparel Content 59

Twist Image

AUGUST 12, 2016

Tell your brand story! Brands have been trying forever to tell a unique, powerful and emotive story. A brand that can connect its story (attributes, values, benefits, etc.) It was created and presented to investors in May 2015, prior to their IPO. That's what every brand narrative should do. brand narrative.

Brands 40

Brands Startup Retail B2B 40

Convince & Convert

JANUARY 24, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Lauren’s social media team’s role at Weight Watchers boils down to two major tasks: take care of the millions of members and present the front-facing personality of the brand to the rest of the word. Listen Now.

Brands 129

Brands Message Boards Training Exercises 129

Later

MAY 28, 2021

And while many festivities won’t be in-person this year, brands are still hosting virtual Pride events to show support. Why Brands Celebrate Pride on Social Media. The month presents an opportunity for brands to provide genuine value to the LGBTQIA+ community and go beyond rainbow-washed merch or campaigns. .

Eventful 81

Eventful Social Media Education Instagram 81

Sprout Social

FEBRUARY 22, 2022

All it takes is one click to kickstart a relationship between a consumer and your brand. There’s no time like the present to reach consumers through social media. In this article, we’ll explore: What social shopping is and why it’s huge for brands. What social media shopping does for brands. What is social shopping?

Platform 105

Platform Tips Buy Instagram 105

Sprout Social

APRIL 27, 2020

Earlier this year, we presented our regular update with the latest data on the best times to post on social media. Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. How brand behavior has changed. How audiences engage with brands during COVID-19.

Engagement 145

Engagement Social Media Patterns Health Care 145

Harp Interactive

MARCH 16, 2011

It makes sense: consumers trust online reviews by other consumers more than the information coming directly from companies and brands themselves. Below is a presentation on the power of social shopping and word of mouth marketing.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Twist Image

MAY 9, 2014

We have new business models, brands that explode with popularity, platforms that keep being invented. He recently presented his data-based insights and predictions on who is pushing ahead and who may not make it across the finish line in everything from social media and retail to brands at DLD NYC. digital age.

Startup 102

Startup Retail Social Media Data 102

Twist Image

OCTOBER 9, 2014

" The wake-up of retail. Over the past several months, I have spent a serious (and significant) amount of time presenting to retailers throughout North America. Internally, retailers will say that becoming omni-channel is the true imperative. Other online brands have gone this route as well.

Telecommunications 88

Telecommunications Retail Startup Apple 88

Mindjumpers

OCTOBER 10, 2012

This week, Facebook officially introduced the ‘Want’ button and started testing it with a list of seven selected brands, including Victoria’s Secret, Neiman Marcus, Pottery Barn etc. What does it mean for brands? Similar Posts: What Would a New Facebook ’Want’ Button Mean for Brands? How does it work?

Facebook 260

Facebook Patterns Retail Buy 260

Social Media Strategies Summit

JANUARY 2, 2020

Social now dominates the way people communicate, shop and interact with brands. The deli brand Dietz & Watson launched Dietz Nuts – “the first-ever meat nut” surrounding the 2019 Super Bowl. Spotify also presented the data in highly shareable Instagram and Stories graphics. 5 White Claw Capitalizes on User Generated Content.

Campaign 166

Campaign Meme Instagram Social Media 166

Pixlee

OCTOBER 27, 2021

It may not be a strictly 2021 trend, but micro influencers (and really, anyone posting about your brand on social media) are incredibly effective for ecommerce brands. In fact, today, an increasing number of larger companies have no problem partnering with micro-influencers for in-store promotions and product or brand endorsements.

Influencer 75

Influencer Marketing Discount Retail 75