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The Ultimate Guide to Infographic Marketing

Convince & Convert

While most brands were churning out generic blog content to gain visibility, infographics combined vibrant imagery with succinct text to help educate audiences on a wide variety of topics. One final word of warning: You should never create an infographic simply to promote your brand, products, or services. Conveying Data.

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Behind Every Great Blogger is an Even Greater Voice

ProBlogger

Your voice—the charisma and authenticity that oozes from your words—is the difference between a reader that is engaged in your brand and a reader that nods at your post before disappearing never to be seen again. That is because they’re in sync with their brand. Position your brand correctly. How consistent is your voice?

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When Journalism and Blogging Collide: 7 Reporters’ Tactics to Make You a Better Blogger

ProBlogger

Here are seven ways bloggers can rely on journalistic tenets to enhance their brand: 1. When you make an argument, link to reputable sources to support your case. Pluck out adjectives that aren’t mandatory. In fact, blogging with Cronkite-colored glasses can help your site gain both trust and readers. Be Transparent.

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