Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. Many common ecommerce platforms (e.g., Shopify, OpenCart, GoDaddy, etc.)

Examples 113

Examples Brands Facebook Retail 113

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Review 127

Review Brands How To Analysis 127

Ignite Social Media

FEBRUARY 9, 2022

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. Make TikToks.”

Brands 120

Brands UGC Authentication Comparison 120

Sprout Social

NOVEMBER 19, 2018

This prolonged and hyper-social holiday shopping season means it’s more important than ever for retailers to be ready for the influx of messages this time of year will bring. billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018.

Retail 109

Retail Sentiment Project Instagram 109

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today. Mini-games.

Industry 110

Industry Examples Real Estate Brands 110

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Reputation 130

Reputation Tools Brands How To 130

Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. We are seeing platforms like TikTok lean into accessible commerce and thrive. Retailers go all-in on Instagram and TikTok.

Social Media 112

Social Media Strategy Exercises Retail 112

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. PRIORITY PLATFORM: Facebook and Instagram Advertising. PRIORITY PLATFORM: Twitter. Source: Slack Twitter.

B2B 150

B2B Social Media Brands Hubspot 150

Pixlee

DECEMBER 1, 2020

Influencer marketing has emerged as a powerful force for businesses across many industries, and the relationships that brands can build with influencers can create irreplaceable value when executed well. . Success with influencers in driving retail sales depends largely on first partnering with the right type of influencer for your brand.

Retail 60

Retail Influencer Marketing Authentication 60

Sprout Social

NOVEMBER 29, 2021

US retail social commerce sales are projected to exceed $56 billion by 2023 , marking an opportunity businesses can’t afford to miss out on. This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market. Consumers use social commerce to treat themselves.

Buy 143

Buy Brands Survey Apparel 143

Sprout Social

APRIL 21, 2020

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. Research from global fashion platform, @lyst shows responsible and conscious shopping is on the rise! Lyst used Good On You ratings to define what makes a sustainable brand. View this post on Instagram. ????Research

Retail 104

Retail Trends Fashion Marketing 104

Hootsuite

OCTOBER 27, 2022

What’s the best ecommerce platform to use for 2023? We’ve come up with our list of the top four ecommerce platforms for businesses to use in 2023. We’ll walk you through the pros and cons of each platform and how to choose one that works for you. Read on to find out which ecommerce platform is best for you.

Platform 83

Platform Startup Price Open Source 83

Keyhole.co

OCTOBER 26, 2023

Chanel’s bags, clothes, jewelry, and perfumes might be extravagantly priced, but the luxury fashion brand is a name everyone recognizes. It’s no surprise then that this iconic brand has millions of followers across different social media platforms. Let’s begin by examining their social media accounts.

Fashion 52

Fashion Platform Engagement Social Media 52

Webbiquity SMM

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms. They’re showing off. Two-thirds of US adults regularly use Facebook.

Social Media 220

Social Media Reddit LinkedIn Research 220

Sprout Social

OCTOBER 4, 2023

Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. London-based retailer River Island uses Tags to make this reporting process easier. Let’s dive in.

Strategy 122

Strategy Brands UGC Marketing 122

Webbiquity SMM

JANUARY 24, 2023

Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. In 2023, TikTok will likely remain the benefactor of other platforms’ shortcomings. TikTok continues to gain traction even as concerns grow about it being Chinese spyware.

Advertising 238

Advertising Social Media Strategy Authentication 238

Pixlee

FEBRUARY 23, 2018

The way that retailers acquire customers online has changed significantly over the last decade. Today, brands need to find more authentic ways to connect with their existing and potential customers. Not surprisingly, social media platforms will continue to play an important role in customer acquisition. million by 2022.

Retail 55

Retail Trends UGC Authentication 55

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

Types 118

Types Instagram Brands Collaboration 118

Social Media Strategies Summit

MAY 10, 2019

This strategy is different from multi-channel marketing, which is defined as the ability to interact with potential customers on various platforms. The key differentiator is how the different platforms work together to create a seamless, integrated experience for the consumer. As a response, the brand created Mobile Totes.

Brands 109

Brands Retail Marketing Mobile 109

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Choose a brand over the competition (77%). Recommend a brand (76%). Check out River Island , for example.

Engagement 136

Engagement Brands Review Influencer 136

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Report 66

Report Atlassian Brands Sentiment 66

Twist Image

JUNE 4, 2012

There was an old retail paradigm (that still rings true): get them to the store. Many retailers still treat their online store as if it's just another store. This part is true: never before in the history of business have consumers been this much further ahead of the brands in terms of communications, marketing and connectivity.

Retail 102

Retail Real Estate Loyalty Price 102

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. 78% of consumers follow brands on Facebook. 47% of consumers follow brands on YouTube. Key Stats: Over 2.1

Platform 118

Platform Social Media Tumblr Reddit 118

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. Now more than ever, brands are fighting for higher visibility amongst cannabis consumers.

Social Media 88

Social Media Brands Content Guidelines 88

Sprout Social

SEPTEMBER 21, 2022

In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. ASOS is a fashion shopping app home to over 850 brands and 85,000 products across categories like clothing, makeup, shoes and accessories. Facebook marketplace is the social platform’s native shopping hub.

Retail 126

Retail Apparel Discount Fashion 126

Pixlee

JUNE 29, 2020

In June of 2020, it became abundantly clear that any individual or brand with a platform must use it constructively or face public scrutiny. This concept is increasingly more important: brands cannot fake authenticity and diversity. Some brands are rising to these demands by customers better than others.

Authentication 91

Authentication Brands UGC Construction 91

Social Media Strategies Summit

MARCH 25, 2021

Only a relatively small number of social platforms currently allow for true social commerce, as described above. In another social commerce “first”, in 2019 tequila brand Patron became the first liquor brand to enable direct ordering via Instagram. Need a little more convincing about the viability of social commerce?

Examples 223

Examples Retail Instagram Buy 223

Sprout Social

JULY 13, 2021

Retailers and social platforms outside of China are eager to capitalize on this new commerce opportunity, with brands like the Home Depot already testing out their own livestream experiences. It’s also referred to as live shopping, shopstreaming or retail live streaming. 3 types of livestream shopping platforms.

Video 121

Video Retail Hosting Fashion 121

Hootsuite

SEPTEMBER 30, 2022

This is thanks to increasing online purchases and the growth of omnichannel retail. Chatbots save retailers time and money by allowing them to customers at any time. There are three types of ecommerce chatbot platforms: Artificial intelligence (AI) driven chatbots that use natural language processing and conversational AI.

FAQ 120

FAQ Retail Overview Loyalty 120

Ignite Social Media

JULY 24, 2020

The 2019 holiday shopping season became the first-ever trillion-dollar retail season in US history. The 48-hour experience continues to push large sales for the retail giant year over year. Add to that the 5,300 US stores that have closed just this year, proving that the retail apocalypse that began in 2010 is far from over.

Retail 177

Retail Upcoming Buy Social Media 177

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! Boost brand engagement?

Platform 78

Platform Social Media Small Business Instagram 78

The Realtime Report

JANUARY 10, 2013

According to the study, ”Consumer demand for social relationships with brands has skyrocketed in 2012.” 297% growth in the number of replies brands sent on Facebook and Twitter. 393% growth in the number of replies brands sent on Twitter. 297% growth in the number of replies brands sent on Facebook and Twitter.

Social Media 188

Social Media Brands Twitter Retail 188

Hootsuite

NOVEMBER 24, 2022

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. What is Pantee?

Campaign 89

Campaign Brands Fashion HootSuite 89

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Social Media Strategies Summit

OCTOBER 3, 2019

Launched in 2016, the platform now boasts 500 million active users worldwide. The platform’s mission is to “ empower and share the world’s imagination, knowledge, and moments that matter. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience.”.

Brands 114

Brands Meme Hashtag Campaign 114

Social Media Strategies Summit

OCTOBER 16, 2019

Once considered a niche platform for the young, Snapchat has grown to control a considerable piece of the social advertising pie. According to the platform, user activity is up as well. are on Snapchat), marketers can’t afford to ignore this platform. Why is Snapchat so crucial for brands?

Brands 103

Brands NGO Authentication Campaign 103

Buzz Marketing for Technology

DECEMBER 15, 2011

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return.

Brands 275

Brands Repository Analysis Sentiment 275