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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. According to one survey, brands primarily rely on it for audience feedback, but there are lots of other use cases: Source: Clutch. In other words, they’re an ideal market for a brand like Tylenol.

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#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social

Talkwalker SM

Surveys have shown that looking up health information is one of the main reasons why women use the internet. In our recent report , we’ve looked at how social listening can help pharma brands track side effects, manage a crisis and find influencers. Women’s health is a massive topic online. Will an App Replace The Pill?

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How Consumers use Social Media During Purchase

Proactive Report

“While marketers understand the importance of managing their brands online, there’s still uncertainty as to the proper weight to put behind digital media channels, especially social media, to optimize return on investment,” says Chip Lister, Managing Director of Radius GMR. OTC pharmaceuticals. home care products.

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Diva Marketing Talks Pharma + FDA + Social Media With Fard Johnmar and Steve Woodruff

Diva Marketing Blog

On today's Diva Marketing Talks Fard Johnmar , Envision Solutions and Steve Woodruff , Impactiviti , join me to explore how social media impacts healthcare, with a focus on the pharmaceutical industry. His branding/marketing/social media blog is called StickyFigure. For any enterprise stepping into the social web can be a challenge.

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The Digital Generation Is Now Every Generation

Twist Image

A few years back a multinational pharmaceutical company asked me to present some thinking on the current state of digital innovation. When it comes to Millennials, however, our survey findings weren't as distinct. True story. It is no longer about who is using digital, but rather how they are using digital. because they all are.

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This can be done as part of the before mentioned buy-sell agreement.

Writtent Blog

This latter point relates to the fact that US Government statements have suggested that they intend to negotiate for US pharmaceutical companies to charge higher prices for medicines sold to the NHS as part of any UK-US free trade agreement.

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