Webbiquity SMM

OCTOBER 13, 2010

Along with the monitoring and alert features you’d expect, Trackur also includes a proprietary algorithm for displaying the influence and reach of individuals discussing your brand or topic—so you can focus on power users and ignore trolls and spammers. Nielsen BuzzMetrics. Budget: We don’t need no stinkin’ budget.

SM2 202

SM2 Vocus Alterian Radian6 202

Waxing UnLyrical

NOVEMBER 20, 2018

For example, if a PR pro garnered coverage for their brand in Forbes , they may report the circulation of Forbes as the potential audience size that saw the message. Without PR attribution and measurement, communicators typically remain pigeonholed at the top of the funnel, i.e., which publications wrote about their brand.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

The Realtime Report

APRIL 10, 2019

Nielsen in 2014 estimated that 80 percent of U.S. The researchers took into account online traffic and sales on retailers’ websites, primetime television advertising for the retailers, social media chatter mentioning the TV program or the advertisers, and both the advertising and program characteristics.

Study 79

Study Advertising Nielsen Retail 79

Social Media Strategies Summit

SEPTEMBER 23, 2022

According to Sprout Social , when CEOs are active on social , 70% of consumers feel more connected to the brand in question, with two-thirds of those saying it feels like real people run the organization. We’ll let you in on a secret: you don’t need to create a brand new video every time you post on TikTok. Image source.

Education 163

Education Examples Content Nielsen 163

Socialmedia.biz

JANUARY 14, 2020

According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos. Sheryl Sandberg, the COO of Facebook also recommended creating 6-second ads to achieve “higher brand metrics across the board”.

Mobile 90

Mobile Engagement Organization Video 90

Social Media Strategies Summit

NOVEMBER 7, 2018

There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. And the decision for a brand to invest in a new social media platform is a big one. Social media platform your brand should check out: Houseparty. Brands such as Sephora and CNN have had success with Kik bots.

Platform 272

Platform Social Media Influencer Trends 272

Mindjumpers

APRIL 11, 2012

Learnings from internal data: While explaining the importance of social data, Jonas Klit Nielsen explains, “the key to measuring social marketing effectiveness lies in the marketers’ ability to analyze content-to-conversation performance, measuring impressions, reach, frequency, community growth, engagement, virality and share-ability.”

Metrics 268

Metrics Analytics Nielsen Social Media 268

Net-Savvy Executive

APRIL 1, 2011

The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Nielsen BuzzMetrics Nielsen bought the rest of BuzzMetrics in 2007 and used it as the core of NM Incite , its joint venture with McKinsey, in 2010.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. What does this mean?

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Social Media Marketing

AUGUST 8, 2013

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Mindjumpers

SEPTEMBER 28, 2015

The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. As with anything, if the majority of brands and your competitors are doing the same thing, then it becomes noticeable and potentially damaging to any businesses that don’t keep up.

Video 100

Video Content Nielsen Marketing 100

Convince & Convert

SEPTEMBER 2, 2015

More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Here are a few of the most common mistakes brands are making when it comes to influencer marketing. Do background research. Screen for online reputation.

Influencer 60

Influencer Brands Marketing Authentication 60

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Are you looking for a lift in brand awareness metrics?

Influencer 99

Influencer Social Media Nielsen Collaboration 99

Janet Fouts

DECEMBER 30, 2014

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. 23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). 38% of Millennials are bilingual. They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Mindjumpers

NOVEMBER 16, 2012

Skyworld’s second white paper aims to share great practical advice, tips and insights shared by industry marketers, who implement, manage and optimize content marketing programs for brands and organizations. Looking from a broader perspective in your industry, be the first to identify the existing content gaps and let your brand bridge them.

Report 216

Report Content Marketing Nielsen 216

Webbiquity SMM

FEBRUARY 28, 2011

Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap (..)

List 155

List Twitter Brands Microsoft 155

Convince & Convert

APRIL 19, 2016

Americans trust recommendations from real people significantly more than we trust advertising and promotions from brands, in any guise. Ad blockers make amplification of content through display ads (even hyper-specific remarketing) less appealing. Not anymore. Influencer Marketing ROI Blows Online Advertising Out of the Water.

ROI 60

ROI Influencer Nielsen Marketing 60

Bill Hartzer

MAY 26, 2010

Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels. What is needed are powerful methods, and tools to track your brand in the social media paradigm.

Cymfony 152

Cymfony Social Media Tools SM2 152

Mindjumpers

DECEMBER 11, 2012

Nielsen, IT Entrepreneur. They mainly access the Internet through their mobile phone, either a local branded phone or a low-end Android smartphone. Guest post written by Jens H. Currently, he is working on education software for international schools in Asia. . They only speak Chinese. Sometimes, they will go to an Internet-cafe.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

The Realtime Report

NOVEMBER 26, 2019

The first thing the networks/studios did was take a page from OTT Streamers like Netflix and unveiled fewer pilots, emphasizing how audiences will spend billions of hours with their brands across all screens. According to Digital TV Research, SVOD revenues will climb by $51 billion between 2018 and 2024 to take its total to $87 billion.

Advertising 113

Advertising Nielsen Buy Products 113

Mindjumpers

AUGUST 3, 2010

» Welcoming new colleagues and old ones in new jobs at Mindjumpers Posted by Jonas Klit Nielsen Aug 3rd, 2010 Tweet Yesterday was the end of summer vacation at Mindjumpers and it brought a day with new faces and old faces in new jobs and positions. from the IT-University of Copenhagen.

Nielsen 258

Nielsen Project Badge Disqus 258

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

Coffee and cigarettes I can quit, but for some reason Facebook has a hold on me, and after doing some research, I have found that I am not the only one. According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month. Facebook Fan Research.

Facebook 172

Facebook Study Small Business Nielsen 172

Diva Marketing Blog

FEBRUARY 22, 2009

This is the second part of my interview series with Joel Rubins on , Chief Research Officer at ARF, Advertising Research Foundation. The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. Part I of Interview with Joel.

Research 40

Research Social Media Nielsen Microsoft 40

Sprout Social

MARCH 8, 2017

Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. Most social media managers prize their social media influencers because they can drive engagement and word-of-mouth communication to your brand at a higher rate than standard organic methods.

Influencer 111

Influencer Social Media How To SEO 111

Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. The Advertising Research Foundation (ARF) is taking a leadership role helping the profession determine best practices.

Research 40

Research Social Media Cymfony Sample 40

Pixlee

FEBRUARY 1, 2019

In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. It also has to suit your brand messaging and intended audience. You can offer cash rewards for advocates who promote your brand to their peers. Identifying brand advocates.

Discount 41

Discount UGC How To Apparel 41

Convince & Convert

AUGUST 7, 2011

Everyone knows that data from Nielsen, Compete, Quantcast, Alexa and their ilk is only semi-accurate unless the site chooses to report actual numbers, so we’ve mostly accepted the fact that website traffic is a dull topic not worth our curiosity or bile. Because it matters in the court of public perception.

Social Media 164

Social Media Quantcast Metrics Comparison 164

Ignite Social Media

DECEMBER 16, 2016

On a positive note, they have been working more with third party research groups (like Nielsen, comScore, Moat) to validate their reporting due to requests for independent measurement of ad performance. Although Facebook’s quantity of data seems great, it sometimes seems like they should be focusing more on quality.

Analytics 60

Analytics Platform Social Media comScore 60

Convince & Convert

APRIL 6, 2010

Social media scientist Dan Zarrella has some excellent research on social content best practices. Don’t make assumptions – test them. Vary time of day, day of week, phrasing, link placement, and other options, and thoroughly document your results. Yep, let's get the bigger picture people!

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

JANUARY 19, 2015

Nielsen says that advertising from companies is trusted by 47% of global citizens. Edelman’s trust barometer research found that company experts are trusted 66% of the time. According to Content Marketing Institute and MarketingProfs research, 50% of B2B content marketers say they struggle to create content consistently.

Trends 60

Trends Content UGC Marketing 60

Convince & Convert

NOVEMBER 17, 2015

Today, according to research I completed in conjunction with my new book, Hug Your Haters , among those expecting a response at all, 40% of customers who complain about businesses in social media expect to hear back within one hour. 47% of Americans trust advertising, according to Nielsen. ” B t.

Nielsen 60

Nielsen Authentication Price B2B 60

Razor Social

MAY 15, 2019

An influencer that you want to work with should: Have an audience that is relevant to the audience you want to target Be able to demonstrate a high level of engagement Show their work with previous brands together with results Show their influence amongst other influencers Demonstrate that they deliver valuable content Show they can be trusted.

Influencer 104

Influencer Social Media How To Campaign 104

Writtent Blog

JANUARY 25, 2015

Nielsen research has found that consumers are increasingly using content for decision-making, but only when it carries some expertise. Regardless of whether you need a medical doctor or equine enthusiast for your brand, connecting with the right kind of expert is worth your time. They’re Unmotivated. Image source.

Nielsen 40

Nielsen SEO Team Collaboration 40

Sprout Social

MARCH 13, 2017

By showcasing the popularity of your brand, products and services, you can make people more confident that you’re the right choice for them. If you’re trying to decide between a shirt from two different brands, you can feel the quality of them and try them on to see which fits better. How to Use Social Proof for Marketing.

Conversation 111

Conversation How To Review Influencer 111

Convince & Convert

JULY 19, 2012

It’s something that’s helped me build my business and my brand, so I just wanted to share how I started getting into that and some of the process and stuff. From the research I did, we’re just sort of preconditioned to process information visually, more so than auditory, etc. So, that’s part of it.

Social Media 127

Social Media How To Consultant Data 127

Diva Marketing Blog

JUNE 19, 2016

It definitely helped grow my blog and my brand. Whatever your theme or brand is, stay consistent with it. Diva Marketing : When doing research for our interview I came across an article from The Advocate. Jay Ducote, Deep Fried America : I feel like a lot of brands/people could truly be more active, especially when a show airs.

Travel 75

Travel Hosting Social Media Influencer 75

Ignite Social Media

FEBRUARY 11, 2021

Ad Recall: Research technique used to measure the respondent’s ability to remember elements of an advertisement. Designated Market Area (DMA): A geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company. purchases, scheduled events) divided by ad spend.

Social Media 171

Social Media CPC CPA Aggregator 171