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How to Integrate Overall Business Goals into Your Facebook Strategy

Mindjumpers

As brands invest increasing budgets on social media and Facebook in particular, the demand for a solid correlation between overall business goals and a Facebook strategy with KPIs corresponding to business goals increases as well. How to choose your brands Facebook KPIs – A practical approach. Example 2 – A small sized Danish NGO.

NGO 272
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Nailed It: The 5 Best Brands on Snapchat

Social Media Strategies Summit

Why is Snapchat so crucial for brands? The key to brand success on Snapchat is providing authentic content that offers something users cannot find on any other platform. By leaning into Snapchat’s ability to create the “fear of missing out” in its users, brands are able to capture audiences’ attention and connect with their consumers.

Brands 103
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Profit and Purpose: How I’ve Built a Business That Prioritizes Both

Buffer Social

After all, we need to be dedicating our skill sets to building a successful restaurant and brand. Early on, we decided we’d work with impact partners —five local Non-Governmental Organizations (NGOs) who we felt were doing really powerful work to help immigrants—instead of trying to develop solutions ourselves.

NGO 74
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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

The brand also talks about offbeat places around the world and what makes them unique. The regular contests create excitement, spreading brand awareness and driving increased engagement to the posts. The brand also posts influencer content and shares UGC on TikTok. While the approach was simple, it paid off, gaining Airbnb 5.6

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Why Is Social Media Measurement So Hard?

Convince & Convert

Enter Samantha Ngo from Forrester Research and Jonny Bentwood from Edelman Intelligence, two smarties who are going to help solve this conundrum of what and how to measure social media effectiveness. There are a million questions you need to ask yourself as you determine what the most important goals are to your brand and your growth.

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How to Make Pinterest Your Brand’s Own

Convince & Convert

Driving Influence for a Visual Brand. Callan warns against brands “jumping on Pinterest without knowing what your assets are first.” ” Jennifer Martin , Katie Levien , Kathleen Ngo , and Reena Leone are some of the women that Callan works with who work so hard to build the Sony brand on social.

NGO 153
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L’Oreal celebrates diversity with #YoursTruly and GHD supports breast cancer with #NotDefined

Audiense

Keep reading to find out how a hair brand shows their support breast cancer patients, or how a back to school picture can help Save The Children and how L’oreal want us to celebrate diversity with #Yourstruly. Welcome back and ENJOY the trends! Save the Children reminds us the importance of education with #Classof16.

NGO 87