Paying Homage to the Social Technographics Ladder
Ignite Social Media
SEPTEMBER 16, 2021
Lisa Braziel and I were still writing “ Social Media is a Cocktail Party ” and brands were just starting to wonder if, and how, they should engage with consumers on social media. In my experience, it helped brands understand the whys and hows of people using social media tools and networks. Enter the Social Technographics Ladder.
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