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Paying Homage to the Social Technographics Ladder

Ignite Social Media

Lisa Braziel and I were still writing “ Social Media is a Cocktail Party ” and brands were just starting to wonder if, and how, they should engage with consumers on social media. In my experience, it helped brands understand the whys and hows of people using social media tools and networks. Enter the Social Technographics Ladder.

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Is LinkedIn the New Old Boys Network?

Adam Sherk

Do men prefer LinkedIn’s brand of simple, stripped down, business-oriented networking? Related posts: Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter. According to the new Pew Internet study Social Networking Sites and our Lives there are nearly twice as many male LinkedIn users as female. What gives?

LinkedIn 174
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9 Surprising New Facts About Social Media in America

Convince & Convert

52% of Americans have a profile on Facebook, Linkedin, MySpace or elsewhere. 98% of super socials use Facebook, and 45% use MySpace). population surveyed; and when presented the choice of abandoning their smartphone or television, 64% of super socials would choose to keep the phone. Super Socials Interact with Brands.

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9 Surprising New Facts About Social Media in America

Convince & Convert

52% of Americans have a profile on Facebook, Linkedin, MySpace or elsewhere. 98% of super socials use Facebook, and 45% use MySpace). population surveyed; and when presented the choice of abandoning their smartphone or television, 64% of super socials would choose to keep the phone. Super Socials Interact with Brands.

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Teens & Young Adults Prefer Facebook Over Blogs

Firebelly

71 percent of young adults prefer Facebook while 66 percent of younger teens prefer Myspace. The survey also showed that teens are significantly less likely that Gen Y and adults to use Twitter. Social networking sites (SNS). 73 percent of teens and 72 percent of Gen Y are now active on at least one SNS. View an alternate.

Facebook 103
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Integrating Social Media in Email Marketing Campaigns | Freelance.

Freelance Social Media

According to the June 2009 survey of over 500 marketers, 66% of respondents were planning to integrate their email marketing campaigns and social media sometime in 2009, and 48% of respondents have already formulated a strategy for linking the two channels. demonstrates.

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. surveys, focus groups, test marketing) often spend millions to locate their target markets. Does your brand need a makeover? It introduces your brand Is your company new?