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How to Fix a “Broken Brand” with Social

Convince & Convert

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. He hates to admit it, but James was first active in MySpace.

Brands 127
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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Sadly, some other brands aren’t able to start over and bounce back like the aforementioned. Here are: Some Brands that Failed to Listen. Fast Retailing.

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5 genius social commerce examples you can learn from

Sprout Social

The role of social media has evolved dramatically since the days of MySpace. From connecting with friends to making new ones, and increasing brand awareness to offering rapid customer support, the utility of these platforms is as boundless as our creativity. Sales are completed either in-app or on the brand’s website.

Examples 113
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Why Alps Bethneck is 5 Years Old

Ari Herzog

I may have opened a MySpace account when it was still the talk of the digital town. go the way of MySpace, their successors/the successful disruptor will be better organized and hopefully look more attractive. When he's not blogging, Ari helps brands improve their digital media marketing. It doesn’t matter any more.

MySpace 187
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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. In a brand evangelism strategy, you’d take note of those who feel good about what you are doing: they already represent your target audience. Now you know who your brand loyalists are.

Brands 139
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T-Commerce And The Rise Of Tablet Shopping

Twist Image

Does it matter which device a consumer uses to connect with a brand? Simple Web pages with a picture or two that can be enlarged by clicking on a magnifying glass icon are going to go the way of having a corporate MySpace page. Are you ready for the rise of tablets and how it changes the digital brand experience? human behavior.

iPad 97
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How to Be Careful Without Being Boring

Convince & Convert

Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social. Jason Miller, Beam Global.

How To 130