Convince & Convert

DECEMBER 29, 2011

Outstanding research from Tom Webster that debunks some common myths about social media. This point was driven home in The Social Habit II, a new report from Edison Research and Arbitron that follows up on their landmark study in 2010 (and their 19th study about the Internet overall). Super Socials Interact with Brands.

Social Media 166

Social Media MySpace Statistics Social Networking 166

Mindjumpers

JANUARY 10, 2012

I feel, these statistics can help you figure out which network has the right demographics for your brand, age and income group. Therefore there is a great deal of potential for high-end luxury brands to meet their right customers base. Our data sources for this article were Xposure and Nielson. UK Facebook statistics. The losers.

Social Media 273

Social Media Statistics MySpace Tumblr 273

Twist Image

JUNE 24, 2013

Check out the Advertising & Branding e-newsletter along with the Technology Today one. This daily e-newsletter is filled with tons of free articles and insights on the bleeding edge of research. Warning: you can get lost in these articles and research reports. Jason Hirschhorn is the former co-president of MySpace.

MySpace 110

MySpace Marketing Digg Education 110

Webbiquity SMM

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Sharing (YouTube, Flickr, SlideShare, etc.).

Review 152

Review Social Media Marketing Handbook 152

SocMed Sean

APRIL 1, 2012

Any professional worth their salt will do some preliminary research before sitting down with you. They might not be hard metrics in terms of sales or conversions, but there should be some measurement involved , even if its the increasing the number of positive online interactions and reducing the amount of negative chatter around your brand.

Questions 280

Questions Social Media Pharmaceuticals Social Networking 280

Buffer Social

MAY 12, 2016

For example, when Facebook first released the timeline, it wasn’t greeted warmly by some users, but now the timeline favors content from friends over brands , and it makes our Facebook feeds digestible. Hopefully avoiding the same pitfalls that Friendster and Myspace fell into as they scaled. What this means for brands.

Social Networking 75

Social Networking MySpace Study Instagram 75

Firebelly

FEBRUARY 4, 2010

71 percent of young adults prefer Facebook while 66 percent of younger teens prefer Myspace. Social networking sites (SNS). 73 percent of teens and 72 percent of Gen Y are now active on at least one SNS. The survey also showed that teens are significantly less likely that Gen Y and adults to use Twitter. Having trouble reading this image?

Facebook 103

Facebook MySpace Paid Search Survey 103

Techipedia: Tamar Weinberg

MAY 13, 2008

Brand awareness is important, especially when it comes to a web hosting firm that was advertised on a multitude of technology websites. Study the demographics and know who will be researching your products. Introduce yourself, engage in the community, and let them learn about your brand. Let the community know who you are.

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

MAY 18, 2010

Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. Social media gives businesses on small budgets the ability to find out what people are saying about them (and others) in their industry, without paying large sums on market research.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Firebelly

FEBRUARY 24, 2010

19% of the 2009 Fortune 500 is podcasting, a three percent increase over the 2008 study 31% are incorporating online video into their blog sites, a 10% increase over 2008 A full copy of the 17 page report can be downloaded on the Center for Marketing Research at the University of Massachusetts Dartmouth website. View an alternate.

Social Media 165

Social Media Twitter Paid Search Study 165

Diva Marketing Blog

MARCH 3, 2013

To get the word out about causes or brands. Appeal to consumer's motivation to connect with each other not just with your brand. Twitter, Facebook, Pinterest, Yelp, MySpace have forever changed what and how we buy. To define ourselves to others. To grow and nuture our relationships. Self-fulfillment. and won't get muddled.

MySpace 88

MySpace Class Review Study 88

Kikolani

FEBRUARY 18, 2013

Social media is very much here, but as those at MySpace can tell you, it’s not always here to stay. This has two benefits: One – you gain the trust and respect of others for your name and brand. Exhaust Research. Not only should you be doing your own research, but you should be reading profusely about other people’s experiences.

Trends 142

Trends Social Media Tumblr Campaign 142

Convince & Convert

APRIL 6, 2010

Social media scientist Dan Zarrella has some excellent research on social content best practices. Don’t make assumptions – test them. Vary time of day, day of week, phrasing, link placement, and other options, and thoroughly document your results. Yep, let's get the bigger picture people!

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace used to be Janet, and now it’s LaToya – at best. MySpace used to be Janet, and now it’s LaToya – at best. But back to MySpace.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Buffer Social

JUNE 30, 2016

These changes are likely to mean that content posted by brands and publishers will show up less prominently in News Feeds. This update is likely to affect all types of content posted by brands and publishers, including links, videos, live videos and photos. Networks like Friendster and Myspace were the Facebook of their day.

Feed 75

Feed Feedly News Facebook 75

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? You need to live up to the brand.

Brands 133

Brands Message Boards Travel Forums 133

Buzz Marketing for Technology

NOVEMBER 10, 2008

Over the last 13 years they raised $75M for breast cancer research. Do a Social Audit Must be done continuously – have people monitoring daily on various type of social networks as well as the blogosphere What are the conversation being held about the brand and where As well as Denimday – what is being said.

Engagement 100

Engagement Cause marketing Web 2.0 Message Boards 100

Convince & Convert

MAY 5, 2010

Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. That only happens if they have a real, ongoing relationship with brands.&# With JaneNation, St.

Social Media 125

Social Media Case Study Strategy Study 125

Bill Hartzer

FEBRUARY 4, 2011

There is a new report from ForeSee Results that details research that they performed showing that social media is responsible for only three percent of web site visits to retail web sites. Apparently, according to a report that I wrote about recently, social media spending is going up. But is this really a good decision?

Sites 113

Sites Report Social Media Retail 113

Stay N' Alive

MARCH 21, 2011

Having written 3 books on Facebook and Facebook technologies, having written an entire site devoted to helping improve a brand's reputation on Twitter, MySpace (and soon Facebook), and having consulted in helping brands, big and small across the web to integrate "social" technologies, I think I can really help in this effort.

Groups 104

Groups Groups Privacy Press Release 104

Firebelly

NOVEMBER 13, 2009

Lastly, social research is emerging as an area to watch carefully. When it comes to metrics, we have social analytics, web analytics and pipeline metrics - these three metrics can start to establish a causal relationship between marketing investment and customer behavior and return on investment. Having trouble reading this image?

News 100

News Social Media Marketing Paid Search 100

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Organizations have used it for developing programs, marketing efforts, research, and education. Facebook Page is a great way to use it for building brands, calling people to action, and/or build ideas. This is great for sharing code, developing a web site, or for storing research findings. web sites, images, videos, etc.)

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Firebelly

JANUARY 29, 2010

Report: Facebooks Twitterfication May Have Stunted Twitter Growth By Bilal Hameed RJ Metrics research analysis has stopped short of pinpointing the reasons behind the gradual decline in activity over at Twitter. However, we believe that one of the major reasons for this decline is Facebook’s gradual Twitterfication. View an alternate.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

Techipedia: Tamar Weinberg

APRIL 22, 2010

For example, if you wanted to research historical information, like to learn what year World War 2 ended; or if you wanted to find out how many games your favorite professional team won last year, a traditional search engine will get you this information. A real time search engine should not be used for the majority of your searches.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Convince & Convert

SEPTEMBER 22, 2010

That depends upon how many other people/brands they are following, and how often they check Twitter. In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. If I subscribe to an email – I have the intent of re-engaging with your brand.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Convince & Convert

FEBRUARY 10, 2015

Before the rise of MySpace and Facebook and Twitter and Tumblr, the “original” social media was created in the unglamorous yet impactful world of discussion boards and forums. Other discussion boards and forums were built and managed by brands, as a special place for enthusiasts to gather and interact. It was the best of times.

Communities 60

Communities Real Estate Forums Loyalty 60

Buzz Marketing for Technology

JULY 7, 2008

To me, this is why this isn’t a fad - but genuine change in the customer interaction model (user to user, user to brand and brand to user). I spent a long time in a very large brand. Response is really hard work - but that is where the reward is in driving brand affinity. Go join that! Josh: Good point. clearspace.

Communities 117

Communities Groups Groups Social Media 117

The Marketing Blog

MAY 27, 2008

The wave of social media in India (which includes Facebook , Myspace , Twitter , LinkedIn , Ryze , Orkut , YouTube , Flickr and many more) has led to a huge interest in the personal and business implications of this here-to-stay form of interaction. I guess, it's an entrepreneur/ blogger fav topic to blog when starts a startup.

Blogger 100

Blogger Social Media Web 2.0 Startup 100

Firebelly

FEBRUARY 12, 2010

Having trouble reading this image? View an alternate.

Feed Reader 100

Feed Reader Marketing Paid Search Startup 100

Social Media Strategery

MARCH 3, 2011

the Schools App allows you to create a private, branded social network for your students within Facebook that will engage them in ways that Pages and Groups can’t. Pages are great for brands to push out information. Created by Inigral Inc. , Groups are great for small groups of people to share and communicate.

Education 130

Education Class Groups Groups 130

Ari Herzog

SEPTEMBER 30, 2010

Specialties : Business consulting, social media, community building, business relationships, branding, marketing, mobile applications, digital marketing, social education, non-profits. Linkedin workshops- building your online brand. Summary : Brands are built and developed by communities. Cision’s Top 100 Social Media Blogs.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Techipedia: Tamar Weinberg

MARCH 31, 2008

As a PI, I researched trademarks and products that may have had conflicting names with existing trademarks and I reported on the findings. Keen branding choice with the logo. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo!

Meme 100

Meme Blogger StumbleUpon MySpace 100

Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. link] [link] Rob van Alphen RT @jaybaer: Do brand influencers hang out on Facebook, or Twitter?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

JUNE 29, 2010

Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. But all is not lost, if you just commit to turning away from Starsky & Hutch, and toward the opportunities for greater good. It’s the rare book that captures where we are and where we’re going, while making you think and still being accessible.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

JULY 20, 2012

I guess Washington Post acquired the team for $12 million, LinkedIn acquired some patents for $4 million, and Beta Works acquired the, I think, the website and the brand for $500,000. But the asset is the community and the people that identify with your brand, or that identify with your idea or your conversation. We talk about tools.

Digg 113

Digg Communities MySpace YouTube 113