Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals.

Metrics 107

Metrics Social Media Analytics Report 107

Later

MARCH 30, 2020

Social media statistics can be a useful tool for informing your strategy and planning your future content. From influencer trends on Instagram, to audience stats on Pinterest, and Facebook shopping behaviors, there’s a ton of great metrics to pay attention to! Instagram Statistics: Shopping Trends . Source: eMarketer. #4:

Statistics 67

Statistics Social Media Marketing Instagram 67

The Realtime Report

JUNE 21, 2019

Is Your Business Using All 4 of These Core Customer Experience Metrics? Behold these eye-opening statistics: 87% of customers share positive experiences. 86% of customers gladly pay more for a better brand experience. Customers who respond with a 0 to 6 are grouped as detractors who can damage a brand and impede business growth.

Metrics 79

Metrics Aggregator Price Loyalty 79

Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112

Metrics Social Media CPM CPC 112

The Social Media Incubator

MAY 3, 2013

When it comes to marketing online, there are plenty of “gurus” and “experts” willing to tell you what metrics to pay attention to. They’re either all SEO related or social media related, but those aren’t the most important metrics. Metrics are an important part of marketing online.

Metrics 125

Metrics ROI Marketing Newsletter 125

Likeable

MAY 22, 2019

With all of the social media metrics out there, how do you know which ones to look at when measuring success? You will most likely look to optimize images and albums for post engagements or brand awareness (Facebook-only metric) across social. Here’s how it breaks down by content type. Would you categorize that as a success?

Metrics 70

Metrics Social Media Cost Report 70

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Social Media Strategies Summit

NOVEMBER 30, 2020

And this is the potential that ecommerce brands are capitalizing on. Plenty of small brands were built for Instagram, or rather, it was Instagram that helped build them in the first place. The critical question is whether you’re a part of this statistic. Ecommerce brands need to make the most of this opportunity.

Products 164

Products Instagram Brands How To 164

The Realtime Report

OCTOBER 27, 2023

Each month, more than 130 million Instagram users engage with shopping content and learn about brands and products in an authentic way without hard selling. Engagement Rates Drop as The Number of Followers Grows Instagram engagement rate measures an audience’s interest and brand relevance.

Influencer 91

Influencer Engagement Instagram Survey 91

Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm.

Metrics 60

Metrics Brands Facebook Sample 60

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. Even though every B2B brand is unique, social selling can be a powerful tool for virtually any kind of business. This score is based on four components: Establishing a professional brand through your LinkedIn profile.

B2B 171

B2B Brands LinkedIn Groups 171

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. AI analytics gives a more comprehensive report on continuous performance using trend analysis so brands have a holistic view of the various factors and changes over time. What is AI analytics?

Analytics 111

Analytics Sentiment Analysis Patterns 111

Mindjumpers

JULY 3, 2012

Buddy Media recently published the report “Strategies for Effective Tweeting: A Statistical Review”. Between December 11th, 2011 and February 23rd, 2012, Buddy Media analysed user engagement from more than 320 Twitter handles of the world’s biggest brands. But using too many hashtags has a negative impact. When to tweet.

Report 219

Report Twitter Brands Hashtag 219

Likeable

JUNE 18, 2019

So, we’ve created this guide to the common questions you get about social metrics and how to answer them—soon, when you hear these kinds of utterances, you’ll know just what to say to get some clarity. Average Session Duration is maybe the most widely misunderstood metric of all time. And my bounce rate is nearly everybody?

Metrics 72

Metrics Marketing Analytics Video 72

Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. Brands have to be alert to a myriad of new trends popping up every day.

Strategy 86

Strategy Brands UGC Apparel 86

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. Why do advertisers love engagement? Think about it.

Metrics 60

Metrics Engagement Social Media Training 60

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. Why do advertisers love engagement? Think about it.

Metrics 60

Metrics Engagement Social Media Training 60

Convince & Convert

JUNE 2, 2011

What struck me most, however, was a chat I had with a Director of Social Media for a multi-national brand. She remarked that she really liked the statistical packages of certain tools based on how they were able to compare data to her competitors, and export that data into understandable formats, and so forth.

Metrics 129

Metrics Tools Statistics Software 129

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Choose a brand over the competition (77%). Recommend a brand (76%). Check out River Island , for example.

Engagement 135

Engagement Brands Review Influencer 135

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

Process 107

Process Sentiment Analysis Applications 107

agora pulse

JUNE 13, 2020

Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. This section presents you with the full list of your tweets together with key metrics (impressions, engagements, and engagement rate) for each one. Union Metrics.

Analytics 204

Analytics Tools Twitter Hashtag 204

Keyhole.co

NOVEMBER 19, 2023

Self-analysis Similar to analyzing competitors, examining your brand’s existing profiles will help determine tactics that will and will not work with the new strategy. Target Audiences: For brands with target audiences made up of teenagers and young adults, make Snapchat a focus. billion users.

Template 52

Template Templates Examples Social Media 52

SocMed Sean

FEBRUARY 10, 2022

The same study also found that 70% of Instagram hashtags are branded. In addition, over 80% of companies view engagement on the platform as their most important metric. On its own merit, these statistics may at first make some marketers hesitate to choose Instagram as a primary tool. Instagram first launched over ten years ago.

Instagram 162

Instagram Strategy Marketing Metrics 162

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Upon learning these statistics, we did a little—actually, a lot—of digging to find out who/what is actually to blame for these disproportionately low conversion rates. So, why aren’t brands able to capitalize on that? A successful Facebook page must have concise, engaging text that’s relevant to both the brand and the fans’ interests.

Brands 279

Brands Facebook Guidelines Conversation 279

The Realtime Report

MARCH 30, 2021

And if you don’t want to be a part of these alarming statistics, you must have a better understanding of how to succeed in the digital platform. Not only is its interface easy to use and prices affordable, but there is third-party software offering features like a profit calculator for Shopify that can help you keep track of your metrics.

Tips 206

Tips Price Loyalty Statistics 206

Convince & Convert

NOVEMBER 23, 2010

I recently gave a presentation to the Measured Marketing Roundtable at Techpoint , Indiana’s technology and economic development association, that outlines these new metric must-dos. The 4 Modern Metrics Mandates. Now, there are 4 Metrics Mandates: 1. Thus, the best metrics are those that measure behavior.

Metrics 127

Metrics Postrank Klout Marketing 127

Oktopost

JANUARY 31, 2024

Now that 75% of B2B buyers are actively researching solutions on social media, 50% of which are on LinkedIn , these two techniques have become an effective solution to build brand awareness and generate more customers from social media. As you’ve most likely heard before: people trust people over brands.

B2B 62

B2B Metrics Comparison Education 62

Keyhole.co

JANUARY 23, 2024

billion active users, and statistics show that this number​ is growing. When used correctly, this data can help you build rapport with subscribers, increase website traffic, and enhance brand awareness. Tracking key metrics like likes, shares, and comments, you can see how your audience feels about specific pieces​ оf content.

Template 59

Template Templates Analytics Report 59

Harp Interactive

MARCH 31, 2010

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Google Page Rank for branded and unbranded terms. Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns.

Analytics 350

Analytics Social Media Trendrr Digg 350

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. All these add to your efforts toward brand engagement for an increase in market share and improved earnings. As marketers, this is an essential advantage.

Sentiment 130

Sentiment Marketing Analysis Loyalty 130

Hootsuite

JUNE 16, 2021

Key Instagram statistics to keep in mind when posting: Instagram has 3.76 View all the latest Instagram statistics here , and details on Instagram demographics here! Key Facebook statistics to keep in mind when posting: Facebook is the world’s third most-visited website. billion visits every day. How often to post on Twitter.

Social Media 145

Social Media HootSuite Statistics Template 145

The Realtime Report

JULY 29, 2014

As users spend more internet hours on mobile apps than online on PCs and laptops, is has become essential for brands to reach their costumers using mobile. So how can brands measure the success of their app? sessions per month – a very encouraging statistic for brands.

Statistics 178

Statistics Mobile Notification Study 178

Oktopost

SEPTEMBER 12, 2023

Here are some ways you can find these social signals and start using them to boost your lead gen efforts: Social media engagement metrics: Engagement metrics measure the level of interaction your content gets across your digital assets. Statistics show that intent data can improve conversion rates by up to 202%.

Data 124

Data B2B How To Metrics 124

Keyhole.co

NOVEMBER 7, 2023

With that, you can strengthen the groundwork for brand growth. 8 Ways to leverage Twitter hashtag analytics With thousands of brands competing in your niche, it’s difficult to stand out on Twitter. Take note of the actionable steps you can implement to take your brand’s voice above the online noise.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

The Realtime Report

OCTOBER 25, 2012

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. What led to the increase in brand engagement? use of new acquisition and engagement metrics. more effective social marketing by brands. use of new acquisition and engagement metrics.

Engagement 194

Engagement Automotive Brands Paid Search 194

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals.

Metrics 130

Metrics Strategy How To Tourism 130

Firebelly

DECEMBER 4, 2012

By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer. 100 Fascinating Social Media Statistics and Figures From 2012. Here are eight disasters from 2012….

Nielsen 241

Nielsen Social Media Statistics Sentiment 241