Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

AUGUST 26, 2009

The only investment in the act of marketing on the social web is time and energy. Thankfully, you don’t have to go at social media marketing alone. Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. You’ll need this to proceed.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Keyhole.co

OCTOBER 7, 2020

But there’s a lot of chatter out there, so sifting through all of those mentions manually would be an impossible task for many brands. They capture everything that’s being said about you and tell you how your audience feels about your brand in real time. Social Searcher 18. That’s what sentiment analysis tools are for.

Sentiment 59

Sentiment Analysis Tools Price 59

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. What’s the soul of your brand. Then this is the blog post for you.

Social Media 167

Social Media Strategy Consultant Conference 167

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Marketing on the Social Web: A Few Key Ingredients (Michael Fruchter): I love the graphic.

Marketing 265

Marketing SEO Journal Engineering 265

Sprout Social

JULY 20, 2022

Here’s how Sprout can work alongside the rest of your enterprise toolkit to help your business measure and show social media impact. Enterprise social media management: Sprout Social. Brands like Klarna , Allegiant Air and more use Sprout to power cross-functional social strategies that support a variety of outcomes.

Organization 78

Organization Social Media Tools Hubspot 78

Techipedia: Tamar Weinberg

JULY 8, 2008

People are different, communities are different and marketers/brands are different. As a result, the acceptance or success of a social media marketer will vary in different communities, using different tools and for different brands. But those basic rules will apply everywhere social media and marketing collide.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

MARCH 17, 2010

Connect Good Will for Brand Earlier in this post, I mentioned the Haiti relief efforts. The job is to guide the web developers and programmers so that your new web 2.0 site reflects the image and personality that you portray online, and more broadly, the brand’s image.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The answer is no, but it’s still a metric that is close to Larry Page’s heart. Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority. To get good links, you don’t have to build brand new content. Add a new twist!

Marketing 264

Marketing SEO Case Study Small Business 264

Webbiquity SMM

SEPTEMBER 15, 2010

A powerful real-time social search engine that not only displays results for a specified term or phrase, but lets you filter results by source (e.g., Social Website Analyzer. A quick and handy way to get a snapshot of the “social media rank&# of any website. 5 Free B2B Marketing Tools by Modern B2B Marketing.

Tools 188

Tools Social Media Radian6 CoTweet 188

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Top 29 Niche Social Media Sites (That Actually Send Traffic) : Andy Hagans consistently updates this list with some great resources that aren’t necessarily being tapped into by many folks, but maybe it’s time for things to change. Reddit Tips from the Top Dog on Reddit (Social News Watch): How do you become a top user on Reddit?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Personal) Branding. Building a Brand/Brand Evangelism. Social Media: Getting Started, Implementation, and Execution. Social Media (and Beyond): Small Business. Twitter Chats and Twitter Parties for Brands (Stephanie Schwab): Twitter chats: it’s what we do now. Here are how brands can get involved.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

JUNE 6, 2011

Founder of Social2B , social media marketing integrators and consultancies, with emphasis on Enterprise and B2B Social Media, SEO and SMM, and defining metrics and measurement systems, aligning traditional metrics with social media metrics. David has published 15 books and his latest is Brand Relevance.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Techipedia: Tamar Weinberg

JANUARY 14, 2009

4 Reasons Many Big Brands Downplay SEO : Why aren’t all Fortune 500 companies engaging in SEO? How to Get New Web Sites to Rank Quickly : Aaron Wall discusses some strategies to get high rankings with a brand new site — and we know those are sites that often need to take time to build trust. Not excess.

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Then, you use that number as a success metric for influence. Social News (Digg, Sphinn, Mixx, Reddit, Tip’d, and a whole load of related sites) Submitting only your own articles and posts to social media sites. Social news is about reciprocal relationships. Profy highlights this phenomenon quite well.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Kikolani

OCTOBER 5, 2012

Here are five metrics to help you judge your web presence and four factors to consider when creating and sharing content. Social Media / Social Networking. Ultimate Social Media Party Foul List – 70 Party Fouls of the Social Foolish – We have all seen them or done them.

Mashup 120

Mashup Resources Tools Price 120

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

The SEO Angle If you’re a brand new student in the school of thought of SEO, after you’ve learned about improving your web presence via search engines, there are countless opportunities to prove to yourself that you know what you’re doing. No, building your personal brand in social media does not count.

SEO 178

SEO Social Media Marketing Digg 178

Social Media Marketing

JUNE 26, 2013

Industry Social networks continue to expand globally, with nearly one in four people using social networks worldwide. This should seem obvious by now, but brands with poorly performing mobile experiences annoy customers. It might make brands think twice before spending an inordinate amount of time on such sites.

Social Media 166

Social Media Klout Storify Yammer 166