Waxing UnLyrical

MARCH 31, 2019

In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). They need to quantify real engagement and impact beyond vanity metrics so they can better advise their brand partners. Can AI Improve PR? This experience is normal.

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Analytics Influencer Issues Metrics 164

Waxing UnLyrical

JANUARY 22, 2016

The first 2016 edition of #measurePR took place on January 12th at our brand new time (we’re testing it) from 8:30 to 9:30 pm ET. On whether impressions are a valuable metric for PR: A2: No. A4: Knowing which pubs and authors “get” your brand and tell stories in a way that gets people to move toward some action.

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Waxing UnLyrical

JUNE 4, 2019

Metrics to gauge whether a travel app is taking off. There’s a great mobile metrics service called AppAnnie ( [link] ) that offers insights into active users, app downloads, engagement levels, revenue levels and advertising metrics. Quantity + quality tells a better story. Cait DeBaun (@CaitDeBaun) August 16, 2018. measurePR. —

Tourism 114

Tourism Travel Startup Metrics 114

Waxing UnLyrical

DECEMBER 4, 2018

In simple terms, influencer marketing is word-of-mouth marketing where third-party persons with an established and engaged audience share information about brands they like or don’t like. Then, just as with journalists, we cannot expect to control what influencers do or what they say about our brand. So, what is influencer marketing?

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Waxing UnLyrical

JANUARY 11, 2019

This often results in showing vanity metrics that don’t tie to bottom line results. So brands move on to the next agency that promises them something shinier or cheaper. It takes effort, but it differentiates you from the myriad of other agencies that pay lip service to metrics that matter. Are you essential … or a commodity?

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Strategy Content Analytics Metrics 161

Waxing UnLyrical

MARCH 11, 2015

With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics. Our understanding of PR metrics needs a paradigm shift, though. And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world.

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Waxing UnLyrical

AUGUST 3, 2016

A1: but there was nothing to help us really measure what mattered, beyond vanity metrics. So how can PR pros move beyond impressions and report “smart” metrics? Question three asked, “What are smart metrics?” Also, Simply Measured, Hootsuite, Google Analytics, Omniture (for bigger brands) #measurePR.

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Waxing UnLyrical

OCTOBER 17, 2019

However, there are some great PR attribution metrics that are often overlooked by PR professionals hidden away in most website analytics platforms like Google Analytics. Branded Organic Search: Someone doing a Google search for your brand’s name and then clicking on your site in Google’s search results. Branded Organic Search.

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Waxing UnLyrical

SEPTEMBER 29, 2017

Johna chimed in with a statement that literally had me laughing out loud: Brothel Metrics are: Fast Cheap & Easy…not the kind you should be delivering to the C-Suite #AMECMM #measurepr. Q2 Increasing importance of headlines and declining interest towards content, polarisation of opin, more content and data #amecmm #measurepr.

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Waxing UnLyrical

JANUARY 29, 2019

A/B testing, also called split-run testing, is where two variants are tested to measure the effect of a change on a specific metric. This is a valuable benefit, especially when carrying out targeted campaigns, ensuring that these marketing pushes are error free and on brand at all times. Feature #3: A/B testing.

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Waxing UnLyrical

JULY 25, 2016

Why: “There are lots of ways to look at metrics, but we decided to work solely from the data we had from last year, and not from projections,” writes Gini Dietrich as she explains her team’s approach to measuring efforts for a high-level client. How to Measure PR: A Case Study and Examples.

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Waxing UnLyrical

JULY 24, 2011

Why: Petri had me at, “There is no one metric or set of metrics that will work for every organization.&#. Advisory: Google+ begins booting brands , by Geoff Livingston and Danny Brown. The hitchhiker’s guide to tracking website engagement , by Petri Darby for Convince & Convert. Why: commonsense.

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Waxing UnLyrical

DECEMBER 14, 2015

Why: “By creating the metrics that you want rather than acquiescing to what is available, you can make your work much more effective,” writes Jim Dougherty. 6 Rules of Thumb for Successful Brand Publishing. And these seven posts are some of my personal favorites. How to Develop Meaningful PR Measurement. ” 5.

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Waxing UnLyrical

APRIL 24, 2015

So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. Richard Sheridan.

Communities 100

Communities Tips Metrics Community building 100

Waxing UnLyrical

JULY 2, 2018

We used spreadsheets to record and track metrics for all our outputs and outcomes/impact, and to ensure that our initiatives were helping achieve business goals #measurePR. To learn more about Danielle, connect with her on LinkedIn or Twitter and check out her blog on branding, empowerment, and cross-cultural communication.

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Education Creative Commons Metrics Journal 102

Waxing UnLyrical

MARCH 26, 2013

Regardless of which tool you choose, I think it’s important to measure and track your brand’s Instagram success. Tracking your account’s metrics and the engagement of your community can help you learn more about your audience, grow your existing followers, understand what your audience values, and convert your followers into loyal customers.

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Instagram Tools Statistics Small Business 279

Waxing UnLyrical

FEBRUARY 13, 2013

I do think that kind of accountability can be good, but people need to understand branding/reputation has its place, too. What does these metrics say about the health of the business and/or its goals? Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013.

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Waxing UnLyrical

NOVEMBER 21, 2016

Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index. Integrate in @Amec Framework [link] #measurepr. PESO measurement! Research this. measurepr.

Engagement 100

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Waxing UnLyrical

MARCH 28, 2011

“First, once marketing materials are shared online, they are no longer under the control of the brand. “Even web analytics tools are getting into the content analysis business and now include sentiment and other media metrics that really started in communication measurement programs.&#. .

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Analytics Marketing Sentiment Analysis 168

Waxing UnLyrical

JUNE 26, 2015

We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) content!), the June #measurePR chat followed suit. July#measurePR Twitter chat announcement.

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Waxing UnLyrical

DECEMBER 14, 2016

Compare the impact of something newsy/exciting said once (through your official brand accounts or a news agency) and something said a 100 or 1000 times (through your employees accounts). Track your progress with metrics on the employee advocacy platform you choose, or other listening tools to measure your success.

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Waxing UnLyrical

MAY 2, 2016

Why: “Likability is neither predictive of creative effectiveness nor highly correlated against other key metrics,” says Angie Jeffery as she explores why producing campaigns based on likability alone leads to “underperforming ads and millions of dollars in wasted media spend.”. Why Are So Many Likable Ads Ineffective? .

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Waxing UnLyrical

AUGUST 19, 2015

Having common language and measurement approaches is crucial for organizations and professionals, particularly those that use a combination of public relations agencies, media monitoring services and in-house media teams to measure campaigns across brands, units and countries.

Report 100

Report Committee Comparison Journal 100

Waxing UnLyrical

MAY 4, 2016

Does using humor fit with your brand and brand voice? Some brands seem to be perpetually planted in messaging which either plays it straight or tugs at the heartstrings – which is completely fine and respectable. Is your type or brand of humor universal? Should I use humor if my company is B2C? What about B2B?

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Waxing UnLyrical

NOVEMBER 16, 2015

After just an incredible three-day live online mini-training this past weekend, I unveiled … … my brand new, 4-week online master course: The Social PR Virtuoso. to messaging to content to media relations to metrics… I told you, it’s how I practice it! My VERY OWN online course is here!

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Waxing UnLyrical

FEBRUARY 12, 2016

They will keep Hallmark in business, as they will jewelry stores and candy brands and teddy bear makers galore. In a Social PR world, for example, you could: Give up stressing over meaningless metrics and focus on what really counts. Image: Robynlou Kavanagh via Flickr, CC 2.0. Give yourself more of what does (the Valentine view).

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Consultant Flickr Metrics Communities 100

Waxing UnLyrical

AUGUST 10, 2015

Email metrics can open your eyes to what works and what doesn’t. Learn how to gauge the effectiveness of your brand’s email efforts in this week’s roundup. 5 Email Marketing Metrics You Should Be Tracking (But Probably Aren’t). Email Marketing: Campaign Analysis, Metrics, Best Practices.

Metrics 100

Metrics Hubspot ROI Consultant 100

Waxing UnLyrical

JANUARY 26, 2015

Why: “ Gartner analyst Jennifer Polk said that 2015 will be a year for optimization – brands spending less time investing in new platforms or developing content, and more time looking at metrics to sort out what’s working and what’s not.” 9 social media trends to watch in 2015.

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Trends Marketing Consultant Sample 100

Waxing UnLyrical

MARCH 28, 2017

Shonali started by kicking off with introductions, and the guests chimed in on how they got started measuring PR: A1: I’m a self-proclaimed metrics nerd. Howard Williams , a PR strategist providing creative and strategic counsel in messaging, crisis communication and brand building. Heidi Sullivan (@hksully) March 9, 2017.

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Consultant Skills Research Industry 100

Waxing UnLyrical

JULY 13, 2015

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. Like most things in life, communication starts in your own backyard. So how can you gain cohesiveness in your organization through internal communications?

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Consultant Collaboration Skills Organization 100

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? In fact, I would guess far less than half will. Maybe less than 10%.

ROI 169

ROI Postrank Tourism Blogroll 169

Waxing UnLyrical

AUGUST 30, 2011

Only when you have identified who these people can you source relevant measurement metrics. We recommend that brands should focus on people with a score between 65 and 85. These are key measurement metrics which Tweet and BlogLevel also measures. †† †.

Influencer 179

Influencer GPS Metrics Social Media 179

Waxing UnLyrical

OCTOBER 31, 2016

As I’ve worked to evolve capabilities within my company, metrics has been really important to me. I don’t know many other brands I do this for purely based on a campaign.). I’ve taken lots of notes and lessons for how to approach strategy and measure success from the Virtuoso Course to apply into my work.

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Waxing UnLyrical

FEBRUARY 18, 2020

The public relations industry has grown and thrived as a result of its ability to earn media coverage, generate creative campaign ideas and assist with crisis communications for their clients, brands and products. For many brands, the quantity of media coverage isn’t a valuable metric nor is the overall number of impressions.

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Waxing UnLyrical

AUGUST 16, 2012

There does seem to be a debate over the endgame of social, i.e., whether it is for engagement, branding, service, sales, or all of the above. But minus some of the more essential metrics we have developed and plus some of the more useful emerging stats, we’re looking at a somewhat inexact science.

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Waxing UnLyrical

OCTOBER 19, 2016

Mark Weiner is the Chief Executive Officer of PRIME Research, an international research-based communications consultancy helping many of the world’s most admired companies and brands to improve the returns on their public relations investment. Read more PRIME content on the PRIME blog. Public Relations: Controlling the Uncontrollable.

Diagrams 100

Diagrams Analysis Research Sentiment 100

Waxing UnLyrical

OCTOBER 1, 2010

Priya says, “This episode of #measurepr will share how CRT/tanaka leveraged social media to exponentially increase CRN’s brand visibility online and significantly multiply key metrics (web traffic, scorecard participation, positive mentions) resulting in the 2010 PRSA Silver Anvil award for CRN in the Reputation/Brand Management category.&#

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