The Realtime Report

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Metric Or Treat: How To Measure The Success Of Your Halloween-Themed Advertising Campaign

The Realtime Report

Metric Or Treat: How To Measure The Success Of Your Halloween-Themed Advertising Campaign. Then suddenly it’s October, and regardless of whether you partake in the holiday yourself, it’s a golden opportunity for your brand or business. But for many of us, Halloween is sacred.

Metrics 91
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New Research Uncovers Influencer Marketing Defrauding Brands

The Realtime Report

New Research Uncovers Influencer Marketing Defrauding Brands. Sylo , an unbiased 3rdparty verification and measurement platform for influencer marketing, today released new research: “ Growing Levels Of Influencer Fraud Swindling Brands’ Ad Dollars.” Latin America, U.K.

Research 135
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Is Your Business Using All 4 of These Core Customer Experience Metrics?

The Realtime Report

Is Your Business Using All 4 of These Core Customer Experience Metrics? 86% of customers gladly pay more for a better brand experience. To close this gap, here are four customer experience metrics that all businesses — B2C, B2B, and B2B2C — should be using to constantly raise the bar and delight customers: Net Promoter Score (NPS).

Metrics 79
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A Guide To Scaling Your Brand Quickly And Sustainably

The Realtime Report

A Guide to Scaling Your Brand Quickly and Sustainably. Scaling your brand quickly is essential when you want to change the world in a positive way. Continue reading this article to learn how to scale your brand and get the results that you want. Track Every Conversion Metric Available to You.

Brands 103
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Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. What led to the increase in brand engagement? use of new acquisition and engagement metrics. more effective social marketing by brands. use of new acquisition and engagement metrics.

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Unlocking Value in the Creator Economy with Web3

The Realtime Report

As a newer form of entertainment, one that consistently seeks out innovation, creators are poised for a revolution in engagement tactics powered by blockchain technology and the unique capability Web3 offers them as well as brands and consumers.

Proposal 170
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Instagram Influencers with Up to 100K Followers have the Highest Average Engagement Rate

The Realtime Report

Each month, more than 130 million Instagram users engage with shopping content and learn about brands and products in an authentic way without hard selling. Engagement Rates Drop as The Number of Followers Grows Instagram engagement rate measures an audience’s interest and brand relevance.