Techipedia: Tamar Weinberg

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9 Actionable Ways To Prove & Track Your Social Media

Techipedia: Tamar Weinberg

In SEO it may be the amount you increase traffic, in pay per click, it may be the number of sales your ads make, in social media though, this can be a much wider and less “defined” metric. Increasing Brand Awareness (goals like these can’t always be tracked directly but we can measure success in other ways – more on this below).

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The One Marketing Technique that’s Best for Your Launch

Techipedia: Tamar Weinberg

Our primary audiences were PR professionals and social media consultants who were looking for an inexpensive solution to monitor and track their customer’s brand on social media. Mukund Mohan is the CEO of Jivity, a social commerce and brand merchandising company.

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Targeting the wrong user for a campaign can be severely detrimental to your brand image so this is really worth doing.

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When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? But it is a metric that is achieved predominately by the actions of your fans. This is a guest post by Lisa Kalner Williams. Is having a large social fan base a sign of good business or social savvy? So thank them.

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How More Calls and Conversations Will Provide You with Strategic Business Intelligence

Techipedia: Tamar Weinberg

This concept of image recognition translates to your vanity 800 number if it aligns with your brand, like 1-800-GOT-JUNK. Analyze Call Metrics to Measure Campaign Effectiveness.

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A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns

Techipedia: Tamar Weinberg

I know this, because 75% of the brands that use our platform fall into the exact same pitfalls that we fell into when we first ventured down that rabbit-hole. Celebrity bloggers are off galavanting around with celebrity brands. There are many brands out there who passionately refuse to pay bloggers. Get performance metrics.

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8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

Is your brand and site optimized? Make sure before you launch you have systems in place not only to capture the metrics you want to see now, but the ones you think you may want to see later. Or are you into them already? Meet Sally. The data is only as good as what you are capturing, though.