Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. Bloggers are important in PR.

Blogger 389

Blogger Brands Technorati comScore 389

Sherrilynne Starkie

JANUARY 29, 2018

It helps build advocate and brand relationships. In regular audits, a social media consultant will examine key performance indicators (costs, sales, customer satisfaction) alongside social media metrics (reach, engagement, conversions). It provides a competitive advantage and the agility to adjust campaigns and activities on the fly.

Consultant 347

Consultant Analytics Social Media Sysomos 347

Sherrilynne Starkie

AUGUST 15, 2018

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. The study looked at the first five months of 2018. So where’s the influence?

Influencer 199

Influencer Campaign Report CPM 199

Sherrilynne Starkie

MARCH 8, 2015

For those of us in the communications profession, reach, or the number of people who could have seen content, is often a key measurement metric. But marketing communications professionals need to use more relevant metrics to accurately evaluate digital communications activity. Indeed, Twitter needs to clear out the deadwood.

Twitter 150

Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

MARCH 14, 2018

Reach, visits, shares, comments, likes, follower growth and cost per engagement are the evaluation metrics. It’s important to keep up on what’s happening in online communities and where a brand or issues is being mentioned. Awareness campaigns focus on reaching and engaging a specific audience.

Consultant 268

Consultant Social Media Content Marketing 268

Sherrilynne Starkie

JUNE 9, 2013

It can be difficult to show that have a thousand Facebook fans for 10,000 Twitter followers delivers product sales or votes or brand loyalty. It takes digging deeper into the data, past the top line metrics to get the real insight that matters. This is valuable insight not reflected in superficial metrics.

Analytics 380

Analytics Social Capital Klout Analysis 380

Sherrilynne Starkie

JANUARY 26, 2012

Brands use social for PR. Results Are In: The Most Important Email Metric (community.constantcontact.com). Here’s a handy info graphic from GetResponse: Related posts: Content marketing delivers sales leads. LinkedIn’s new share button . Click here to start to receive my newsletter. VISIT MY FACEBOOK PAGE. Related articles.

Marketing 326

Marketing Survey Newsletter Social Networking 326