Jeff Esposito
JUNE 4, 2012
An easy metric they may be using is to tally the total number of fans and followers, so the more the merrier. Branded application – often customers look to stores as the experts in their fields. Twitter – minimal conversation and mostly push marketing. While this was disappointing, I was not completely surprised.
Jeff Esposito
FEBRUARY 21, 2012
Instead of the bare bones metrics from the old Insights tool, the new tool offers more data than most folks truthfully need. If you aren’t into crunching numbers, the main Insights page for your brand is probably more than enough as you can see where new fans are coming from, reach of your wall posts and people talking about you.
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Jeff Esposito
JANUARY 14, 2013
Separate success metrics could look something like: Social Marketing – How much money social ads drives (compared to expenses), value of fan/follower, repeat revenue from active fan base. Social Communications – How many fans are engaged with the brand or reduction in fan churn due to great content marketing.
Jeff Esposito
JUNE 27, 2011
Every month I read countless research reports and blog posts on interesting social media metrics. 62 percent of Facebook users between 35-54 years of age have liked a brand ( eMarketer ). 61 percent of Facebook users who have liked a brand note that they are more likely to purchase from that brand ( AllFacebook ).
Jeff Esposito
MARCH 3, 2014
For example on the paid side, you can roll it into ROI metrics, while the organic end can focus on audience reached, engagement and feedback types. So, for example, Facebook is the world’s largest social network, but if it is not being used by a brand’s customer, why invest time and resources there instead of a site where they are active?
Jeff Esposito
JUNE 29, 2011
Increasing brand awareness. Please notice that fans and followers are not mentioned in the metrics above. The reason for this is that they are a soft metric that by themselves mean nothing to the executive suite at your company. The benefits of social media typically fall into one of two buckets: making money or saving money.
Jeff Esposito
NOVEMBER 11, 2011
The Personal Branding Double Standard – Social media can be both beautiful and ugly at the same time, and not in a Coyote ugly kind of way. Perhaps the most common area where we see this two-headed beast is when it comes to the personal brand.
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