Harp Interactive

MARCH 24, 2011

Brand Awareness is always at or near the top of our client’s list when we discuss social media marketing goals. Even for large brands, Brand Awareness continues to appear as one of the top 3 goals…typically in the form of “enhanced” Brand Awareness or “top of mind” Awareness.

Brands 289

Brands Tools Social Media Questions 289

Harp Interactive

MARCH 24, 2011

Brand Awareness is always at or near the top of our client’s list when we discuss social media marketing goals. Even for large brands, Brand Awareness continues to appear as one of the top 3 goals…typically in the form of “enhanced” Brand Awareness or “top of mind” Awareness.

Brands 289

Brands Tools Social Media Questions 289

Harp Interactive

MARCH 31, 2010

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Google Page Rank for branded and unbranded terms. Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns.

Analytics 350

Analytics Social Media Trendrr Digg 350

Harp Interactive

APRIL 6, 2010

While on the hunt for meaningful metrics tools, Erwin Hendriks, creator of Social Website Analyzer , brought his insightful resource to my attention. Simply put, Social Website Analyzer is a one-click snapshot of the state of your website’s or brand’s social media presence across the top 20 social media sites.

Newsvine 307

Newsvine Quantcast Meeting Social Media 307

Harp Interactive

NOVEMBER 16, 2009

Open the proper social accounts , brand them and build them out according to the set strategy. Cross pollinate all of your social platforms with each other to reinforce your brand and your presence across the social universe. Again, a time-consuming effort that a typical business does not allow for.

Social Media 270

Social Media Small Business Metrics Compete 270

Harp Interactive

OCTOBER 6, 2010

Pretty powerful metrics for any type of business. Thanks to their inherent viral features (such as activity feeds, friend invites, notifications etc), social networks provide the ideal platform for spreading the word about your campaign and your brand. build brand awareness. build brand awareness. Product Giveaways.

Types 317

Types Facebook Notification Survey 317

Harp Interactive

AUGUST 3, 2010

A winning answer would include information on taking base metrics and setting up relevant KPI. The candidate should ask for brand and corporate policy guidelines, your business goals, target audience segmentation and profiles. How do you measure social media success? What kind of reporting will you provide?

Questions 313

Questions Company Social Media Real Estate 313