Firebelly

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Facebook vs Instagram: What Brands Need To Know About These Social Superheroes

Firebelly

It’s important that brands appreciate these differences, play to their advantages, and rather than settling on a favorite defender, use both to contour a successful marketing strategy. ?? Team Facebook Let’s talk vanity metrics. Though Facebook and Instagram have both reached hero status, they have very different superpowers.

Instagram 131
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Marketing Mix Tape: Do These 6 Things to Bring More Traffic to Your Website Now

Firebelly

We’ve worked with many big name brands, from Qdoba to Fiji Water , to level up their integrated marketing campaigns. We are past the days where everything is valuable for a brand in terms of content. Examine the metrics to discover patterns as to what content drives the most traffic to your site.

Marketing 181
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Explaining Social Media Marketing To My Mom

Firebelly

Savvy brands know that where there are large audiences, there are large opportunities to create awareness. Using metrics and measurements, social media actually helps us target our clients’ customers and create effective advertising that satisfies their personal preferences. The same thing applies to brands. Get in touch!

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Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Firebelly

By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer. Learn all about the good, the bad and the ugly in these must-reads. From the Nielsen Social Media Report for 2012.

Nielsen 241
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“Not All Fans Are Created Identical”: The Jeff Widman Interview

Firebelly

Big brands like YouTube and Mashable have bought into Jeff’s and PageLever’s different way of Facebook analytics. . Fans and brands wise? I’d also be interested to know what the Top 3 metrics are that brands and page admins should be paying close attention to. Enter Jeff Widman, Co-Founder of PageLever.

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4 Free Social Media Spring Cleaning Tools

Firebelly

You can also see how your Facebook page compares to those of similar brands. For Instagram: Union Metrics Instagram Account Checkup. The Union Metrics Instagram Account Checkup analyzes the last 30 days of activity on your account—including your posts and engagement from your fans—to give you key insights into how to improve.

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5 Top Performing Blog Posts You Should Read

Firebelly

By utilizing a graphic to show the most popular and fastest-growing categories on the site, which still hold true today, the information showcases the ideal categories for a business to have that will fit alongside a brand’s image. This article gets into the reality of all the vanity social media metrics brands are fans of.

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