Direct Marketing Observations

OCTOBER 17, 2011

In marketing, digital marketing, email marketing, and social media marketing our success needs to be measured by both hard and soft metrics. Yet, most marketers might be pressuring themselves in to measuring success by measuring hard metrics when there are plenty of soft metrics to measure success by.

Metrics 148

Metrics Content Campaign Reputation 148

Direct Marketing Observations

NOVEMBER 20, 2013

Case in point, this morning I came across an interview with Erich Joachimsthaler, a former Harvard professor, author of over 40 articles & two books on brand strategy and the CEO of Vivaldi Partners Group. Pay attention to what Joachimsthaler says about social metrics. Those are the social currency metrics that really matter.

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

JANUARY 31, 2018

Maybe we need to look at B2B social media metrics differently and perhaps weight them differently. What I’m really saying is that in place of more quantifiable metrics, the best that we have or the best that is presented to us as metrics by various tools and platforms, is how we’re measuring success. A brands message.

Social Media 164

Social Media B2B Metrics Analytics 164

Direct Marketing Observations

NOVEMBER 4, 2011

My view on this is that FB likes is not the right metric, but I am not sure what is… Great Question isn’t it? Here was my protracted, elongated and expanded version of the original answer… You’re views on the right metric are dead on. It was really because they are the brand, Starbucks. A massive push?

Klout 206

Klout Facebook Metrics Engagement 206

Direct Marketing Observations

MARCH 18, 2015

Yes they are soft metrics, but they still do matter. If I asked you to engage with the people, the followers, the brand champions of your product or your brand, could you do it? Can you represent your brand via social without sounding like a novice? What was the reach? How many impressions? How many likes or shares?

Social Media 100

Social Media Marketing Discount Engagement 100

Direct Marketing Observations

JULY 8, 2010

For the moment, brands like Fast Company need to think long and hard before redefining what influence means. Take the Fast Company Influence Project -talk about a sh@#! Well let’s look at what has been said about this “project&# up to this point. Influence is based on trust and targeted connections, not ego and self-adulation.

Influencer 138

Influencer Project Meme Metrics 138

Direct Marketing Observations

APRIL 13, 2012

According to a recent survey published by eMarketer , four in five North American brand marketers considered brand lift to be the most important metric for evaluating the success of their online branding efforts. But is brand lift the right metric at all? Marketers consider it to be the one worthy metric.

Brands 166

Brands Metrics Survey Advertising 166