Small Business Mavericks

AUGUST 1, 2014

The power of social media is the conversation within relationships , if you think about it. The things we get excited enough to share, the discussions we have, the connections that form — the conversations back and forth — are what drive social media and make it somewhat unpredictable. no context for content.

Social Media 102

Social Media Conversation List Types 102

Small Business Mavericks

JUNE 4, 2012

There is no one way to market a business online. Every marketing strategy is different and every business deserves its own marketing strategy. A customized online marketing strategy will make your website and your web presence unique. Your business is unique, your customers are unique, your brand is unique.

Marketing 192

Marketing Small Business Engineering Strategy 192

Small Business Mavericks

JANUARY 4, 2016

While traditional branding and online branding are similar and have much in common, there are some stark differences. The idea is to get people to recognize your brand and to create a top-of-mind awareness. It’s important to have one, but simply having a website doesn’t make you a branding juggernaut.

Brands 70

Brands Engineering Social Media Company 70

Small Business Mavericks

JANUARY 15, 2016

But today I want to talk about using social media for lead generation. There are many things that affect the ROI of your social media. And, like a lot of marketing, you’re not necessarily doing it to prove that you can spend a dollar and make two. Create a database of marketing assets for your business.

System 70

System Social Media ROI Retail 70

Small Business Mavericks

FEBRUARY 3, 2014

Blogging and branding go hand in hand like few other things online. You might say that to blog is to brand your business, or that branding online is blogging online. Every time someone new conducts a search or uses social media, the Internet changes. But what’s that got to do with blogging, or branding?

Brands 107

Brands Newsletter Google Video 107

Small Business Mavericks

JULY 3, 2015

Social media marketing is a necessity in today’s online marketing world. The only question to answer now is, which social media sites are most appropriate for your brand? Why Social Media Is Necessary. Social media has become a marketing channel of its own.

Social Media 70

Social Media Mobile Questions Industry 70

Small Business Mavericks

JULY 3, 2015

Social media marketing is a necessity in today’s online marketing world. The only question to answer now is, which social media sites are most appropriate for your brand? Why Social Media Is Necessary. Social media has become a marketing channel of its own.

Social Media 70

Social Media Mobile Questions Industry 70

Small Business Mavericks

JANUARY 29, 2016

Online marketing is about more than relying on search engines to drive traffic to your website. You should plan on having a strong social media promotional campaign. Here are five good reasons to invest in social media promotion : Search engine optimization (SEO) – Social media promotion itself is SEO.

Social Media 70

Social Media SEO Engineering Issues 70

Small Business Mavericks

MAY 27, 2014

Social media is one of the biggest advantages today’s business world has over the way things used to be done, but it also can be the thing that brings a business to its figurative knees in defeat. There are three basic areas where a business can make mistakes in its social media strategy.

Cost 87

Cost Social Media Strategy Issues 87

Small Business Mavericks

JUNE 1, 2012

Before you start marketing yourself online, you should develop your online marketing strategy. The first step to developing an online marketing strategy is to assess your current state of online marketing. You’ve got to include a search engine marketing strategy in your marketing plan.

Strategy 170

Strategy Marketing Engineering Analytics 170

Small Business Mavericks

AUGUST 27, 2011

When it comes to small business online marketing tactics, what is more effective – blogs, social media, or e-mail? E-mail marketing has been a mainstay of Internet marketing since the very beginning days of the World Wide Web. Social media marketing is something that can’t be done in a vacuum.

Social Media 117

Social Media Small Business SEO Tools 117

Small Business Mavericks

NOVEMBER 20, 2012

If you don’t have a business presence at Pinterest currently and you are ready to add a visual branding element to your social networking, you can set up a business brand page. If you do have an account in a business name, then you can convert that account to a business brand page.

Brands 115

Brands Sample Samples Social Networking 115

Small Business Mavericks

JULY 14, 2012

More and more, businesses are using social media for more than just marketing. While branding and reputation management are certainly important, maintaining strong relationships with your customers, partners, and suppliers is equally important. And social media can help you with that too.

Social Media 98

Social Media Reputation LinkedIn Tools 98

Small Business Mavericks

AUGUST 15, 2012

E-mail marketing is still one of the most effective marketing strategies online. It is even more effective if you marry your e-mail marketing with your social media marketing and drive new traffic to your newsletter landing page. Drive traffic to your newsletter opt-in page with your social media accounts.

Social Media 105

Social Media Newsletter Social Networking Issues 105

Small Business Mavericks

NOVEMBER 28, 2014

So if you aren’t looking at video ads as a marketing strategy, you may want to think about changing your mind. Of course, your particular customer demographic plays into every marketing strategy, and if your target market isn’t looking at video ads then it isn’t an urgent issue. Then again, they may not.

Video 137

Video Facebook Marketing Retail 137

Small Business Mavericks

JUNE 22, 2015

Social media has come a long way since the days of Friendster and MySpace. But other social media websites have upped the ante in some very real ways. There is some evidence that Google+ increases search exposure for brands that use it. Maybe a lead is someone you send out marketing materials to.

Social Media 70

Social Media MySpace Retail Process 70

Small Business Mavericks

JUNE 22, 2015

Social media has come a long way since the days of Friendster and MySpace. But other social media websites have upped the ante in some very real ways. There is some evidence that Google+ increases search exposure for brands that use it. Maybe a lead is someone you send out marketing materials to.

Social Media 70

Social Media MySpace Retail Process 70

Small Business Mavericks

OCTOBER 22, 2012

Branding is the most effective and most rewarding type of marketing a small business can perform. Once you embed your brand into the consciousness of your customer, it tends to stick around. What makes blogging such a useful tool for branding? What makes blogging such a useful tool for branding?

Brands 98

Brands Small Business Forums Conversation 98

Small Business Mavericks

OCTOBER 15, 2012

You’ve likely heard of Facebook brand pages, but did you know there are 4 top social media websites that currently allow brands to build their very own brand page for marketing and lead generation purposes? Here are 4 popular social media websites where you can currently build brand pages.

Foursquare 101

Foursquare Brands Engineering Google 101

Small Business Mavericks

NOVEMBER 7, 2011

For about five years now, we have seen social media marketing rise to the top of the Internet marketing practices and become the most important aspect of marketing and branding online. The social media sites themselves are striving to be No. Who’s going to win? Is it Facebook?

Social Media 98

Social Media YouTube Engineering LinkedIn 98

Small Business Mavericks

AUGUST 8, 2012

When it comes to marketing your business, you have to give some serious thought to priorities. One question that you’ll have to answer early on is this: Is branding or SEO more valuable to your business? As much as I believe that SEO is unavoidable, when it comes down to pure marketing value, branding is a lot more important.

SEO 93

SEO Brands Engineering Social Media 93

Small Business Mavericks

NOVEMBER 25, 2011

If you listen to them talk, these are the Holy Grail of online marketing. Branding, however, is something you have 100% control over. You control what images, taglines, and statements are associated with your brand. What I’m really saying is this: Build your brand first. Market it secondly. But are they?

SEO 107

SEO Brands Energy Engineering 107

Small Business Mavericks

JANUARY 2, 2013

More and more, branding is becoming the important thing online. But I’d say that SEO is now becoming a part of the overall branding efforts of serious online marketers. Rand Fishkin makes predictions every year about the direction of search marketing and social media. It’s not SEO.

Google 101

Google Brands Tools SEO 101

Small Business Mavericks

JANUARY 27, 2014

Is newsletter marketing or blogging more effective for small businesses? ” There are pros and cons to both blog marketing and e-mail newsletter marketing. Social media plays a part in your marketing strategy too. It depends on what you mean by “more effective.” Think of it as like a funnel.

Newsletter 107

Newsletter Marketing Small Business Social Media 107

Small Business Mavericks

JANUARY 28, 2015

One of the great things about social media is its immediacy — and that immediacy is also its greatest risk. on mainstream media, you have 1-2 days to put your response out. Now, I haven’t done a study, but ask yourself how much backstory you have read on the social media you are involved with.

Social Media 70

Social Media Social Media Management Study Conference 70

Small Business Mavericks

JULY 1, 2012

Small business owners all over the world are about to get a big boost in helping them brand their businesses online. If television advertising has been off limits to you because of the high cost of production, maybe you can turn to online video marketing – or video branding if you prefer – instead. You bet it would.

YouTube 93

YouTube Video Brands Small Business 93

Small Business Mavericks

MARCH 11, 2012

Social media marketing started as a real hit and miss affair. Over time it has slowly come together and social media experts can now really work the boards to drum up a lot of visitors. You can also brand and keyword target your videos making it easier for others to find you. What are those faces?

Social Media 101

Social Media Small Business YouTube Hosting 101

Small Business Mavericks

JANUARY 6, 2016

The key to effective inbound marketing is to drive traffic back to your website where you can close the sale. No matter what kind of business you run, your best clients are going to be those that come to you through your inbound marketing channels. Inbound marketing can comprise many channels. Social media.

Marketing 70

Marketing Engineering Advertising B2B 70

Small Business Mavericks

JUNE 2, 2011

Unlike many large corporations, you can’t just throw money at the folks in marketing and expect them to turn the world over. Chances are, if your business is small enough, you are the marketing department. So how can you make Internet marketing work for you? Yes, you can. First, you’ve got to set your priorities.

Marketing 150

Marketing Small Business Engineering Resources 150

Small Business Mavericks

OCTOBER 31, 2013

Social media marketing is becoming more and more of a valid (and valuable) marketing strategy for more businesses. The methods and strategies are getting to be more sophisticated, much like the old media marketing methods of the 20th century. This will do a number of things for your marketing program.

Marketing 93

Marketing Social Media Twitter Strategy 93

Small Business Mavericks

APRIL 13, 2012

Is video marketing a useful SEO tool? Given the emphasis on social media in search algorithms, the answer has to be a big yes. There has long been a belief that videos need to promote your brand, and products if product orientated. The problem with heavily branded videos is the turn-off factor.

SEO 105

SEO Video Marketing Engineering 105

Small Business Mavericks

JANUARY 22, 2012

There is one trend in society that smart marketers are starting to use to their advantage. So how are marketers using this to advantage? High end fashion brand Marc Jacobs recently asked followers to share their favorite family moments by using pictures taken through a cell phone. That trend?

Social Media 110

Social Media Fashion Instagram Trends 110

Small Business Mavericks

NOVEMBER 1, 2013

Do you know who spends more time on social networks than everyone else? At least, that’s what Experian Marketing Services says. Moms with young children are two times more likely to use social networks three times a day or more. They’re also engaging with brands online. Young moms.

Marketing 107

Marketing Social Networking How To Mobile 107

Small Business Mavericks

FEBRUARY 12, 2015

The lines are getting blurry between the traditional business categories that separate things like customer service, reputation management, and marketing. As a business moves online in social media and other forms of digital outreach, that consistency becomes essential. Omni-Channel Businesses. Customer Experience Is Powerful.

Retail 70

Retail Marketing Reputation Research 70

Small Business Mavericks

OCTOBER 30, 2013

It’s very visual – Tumblr is the perfect visual marketing tool. Not all businesses would benefit from using it, but if you think you have a brand that could benefit from Tumblr’s SEO/social mix , then give it a go. Blogging for Small Business SEO Social Media Tumblr'

Tumblr 107

Tumblr Brands Posterous Meme 107

Small Business Mavericks

OCTOBER 7, 2013

Do you know what your most important marketing activity is today? Is it blogging, pay-per-click marketing, social media , or something else? This is a topic that is often debated among Internet marketers. Does that mean it’s the most important online marketing activity? Not for everyone.

Activities 98

Activities Marketing Small Business Reputation 98

Small Business Mavericks

OCTOBER 4, 2011

What is the beginning of Internet marketing for your small business? Effective Internet marketing begins long before you start building your website. Internet marketing begins with research. You should research important keywords for your business so that you can determine your search engine marketing needs and strategy.

Marketing 98

Marketing Research Small Business Newsletter 98