Jeff Esposito

JUNE 4, 2012

Now on the surface this is a great thing for social media as it is getting prominent exposure to the general public. It is also a big step for brick and mortar stores who have not been as quick as their online counterparts in embracing and promoting their social presence. Twitter – minimal conversation and mostly push marketing.

Brands 50

Brands Real Estate Foursquare Retail 50

Jeff Esposito

JULY 11, 2011

This is post is part of the Institutionalizing Social Media series. One of the biggest and more oft-debated questions in the social space is how much time a company should devote to its social media efforts. The answer to this question lies on your business goals for social media and what want to get out of it.

Social Media 48

Social Media Fashion Issues Consultant 48

Jeff Esposito

MARCH 8, 2011

Earlier this month, Adam Vincenzini and I had an interesting talk on the state of social media around the world. Now it’s my turn to return serve and dish out the state of social media in the former colony. 46% of US small businesses utilize social media in their marketing mix ( Vistaprint ).

Sysomos 44

Sysomos Hitwise Social Media Statistics 44

Jeff Esposito

MARCH 6, 2013

The book itself is far from a dissertation on social networking and focuses on word of mouth marketing. Sure social media is mentioned, but the authors do a great job of dismissing the notion that social media is bigger than word of mouth because it is digital. are a marketer. work in branding.

Marketing 46

Marketing Privacy Social Networking Review 46

Jeff Esposito

JUNE 29, 2011

This is post is part of the Institutionalizing Social Media series. As social media continues to gain more traction throughout companies, practitioners in the space will be asked the tough questions about the business value of their efforts in the space. Increasing brand awareness. Reducing push marketing spend.

Social Media 44

Social Media Metrics Loyalty ROI 44

Jeff Esposito

JULY 2, 2012

After thumbing through the traditional marketing, I came across the publication’s inaugural list of Retailers with the highest Social Media Impact (full list below). Vistaprint ranked #27 on the Internet Retailer: Retailers with the highest Social Media Impact List in 2012.

Retail 42

Retail Social Media List Trends 42

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. But how has it evolved?

Trends 37

Trends Content Marketing Press Release 37

Jeff Esposito

JUNE 20, 2011

This is post is part of the Institutionalizing Social Media series. In earlier posts from the Institutionalizing Social Media series, we focused on fundamentals, methods and reasons to take social media from a silo to a corporate-wide tool. Knowledge of the Business. Mission Control. Ability to Communicate.

Social Media 41

Social Media Crowdsourcing Team Project 41

Jeff Esposito

OCTOBER 13, 2010

A fascinating study recently released by communications industry consultancy StevensGouldPincus sheds light on the power social media now imparts upon the public relations and communications professions. audience/influencer engagement, brand and sentiment analysis, etc.).

Social Media 34

Social Media Study Sentiment Consultant 34

Jeff Esposito

NOVEMBER 12, 2012

While you might think of the NFL’s unique programing or Thursday Night Football games on the NFL Network, it really points to their content marketing machine. While it might seem like just a goodwill gesture for rabid sports fans, it is also something that marketers should take notice of in terms of mixing sales with content.

Content 42

Content Marketing Discount Sports 42

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. But how has it evolved?

Trends 20

Trends Content Marketing Press Release 20

Jeff Esposito

JANUARY 8, 2014

A recent Facebook update changed how brands are able to get content onto users’ news feeds. The change triggered a lot of negative blog posts in the social media and community management communities. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.”

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

JULY 8, 2013

In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. Most PR executives I worked with in 2009 did not pitch via Twitter, and traditional agencies were just starting to build internal social media teams. e that medium.

Reputation 47

Reputation Authentication Small Business Social Media 47

Jeff Esposito

MAY 4, 2012

Heineken explains its response to dog-fighting PR crisis – this is an interesting read on how a mega-global brand dealt with a PR nightmare across multiple platforms. One of which has been talking about social scoring and how it is being used by brands. The main topic is getting outside of the small world of social media.

Klout 37

Klout Study Social Media Review 37

Jeff Esposito

AUGUST 15, 2012

Panels I’ve been pitched to be a part of: Bite the Bullet: Conquer the Fear of Your Customer – this panel will discuss reasons for companies to get over the fear of what customers MIGHT say on social media. If selected, this panel will feature Teresa Cantwell, Dave Shaw and me.

Products 44

Products Proposal Small Business Communities 44

Jeff Esposito

MARCH 18, 2012

South by Southwest is often called spring break for nerds – a place filled with techies and marketers looking for the next big thing. No, not the conference attendees, but rather the social media landscape. The atmosphere at the conference was that social media has matured from a cute trend to a part of business as usual.

Conference 40

Conference ROI Small Business Metrics 40

Jeff Esposito

MARCH 8, 2012

You Don’t Always Need 100 Million Dollars or 100 Years for Traditional Advertising to Work – We all know social media is big for marketing. Is your marketing message too good to be true? After all, there is no such thing as a free lunch. This is a classic case of contest going awry and poor blogger relations.

Blogger 36

Blogger Influencer Social Media Advertising 36

Jeff Esposito

MAY 17, 2011

After some back and forth over the phone, their social media team had me fixed up right. Ever since then, I thought they had the social game right and would use it to help repair their image post-bailout era in a similar fashion to the auto industry. It sucked and the phone support at Citibank couldn’t help me out.

Banking 48

Banking Wikipedia Fashion Training 48

Jeff Esposito

JULY 30, 2012

Social technologies have given consumers a voice and platform to communicate with brands. It has also given brands the opportunity to better understand their customers’ needs, wants, and demographics. If you work with social media in some way, this probably excites you. And why should they?

Team 44

Team Resources Buy Examples 44

Jeff Esposito

FEBRUARY 1, 2013

Definitely worth reading if you have a social media profile. Lance Armstrong, Manti T’eo crises prove value of your own story – just like a brand, your story is important. The four Ps of content marketing – everyone is high on content marketing now and this is a good read for those in content marketing.

Communities 42

Communities Questions Social Media Content 42

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

JUNE 10, 2011

Pixie Dust & The Mountain of Mediocrity – This may be my new favorite analogy for social media. To me the only good thing about them was the retired Noid, but recently they made a big PR/Brand/Advertising push to show the changes that they were making to benefit their customer experience.

Delicious 41

Delicious Campaign Influencer Social Media 41

Jeff Esposito

OCTOBER 28, 2011

Twitter Users Following Brands: 50% More Likely To Buy, 60% More Likely To Recommend – if you have read this blog with any frequency, you know I love stats. This post from the Realtime Report takes a look at some interesting stats on brand promoters over Twitter from the folks at Constant Contact.

Sentiment 31

Sentiment Case Study Analysis Buy 31

Jeff Esposito

MAY 9, 2012

But knowing your story and why others should care is something that everyone participating in social media, blogging or managing a brand’s social presence or community should do. The social media space continues to fill with more and more clutter each day. You don’t have to answer that now.

Sports 44

Sports Statistics Small Business Communities 44

Jeff Esposito

SEPTEMBER 10, 2010

Especially since the Red Sox season is done, so I would appreciate it is the Sox marketing team didn’t send emails saying that they are in the playoff hunt. Three Ways to Turn Customers into Evangelists Using Social Media – This bNet article goes to show you that people matter when it comes to social media.

Creative Commons 28

Creative Commons Case Study Disqus Influencer 28

Jeff Esposito

OCTOBER 18, 2010

In the marketing and communications world, we tend to use labels to describe people, places and things. Savvy marketers know how to use labels in the art of persuasion, calling your innermost thoughts and emotions to get you to act (or not). So my challenge to you, marketing folks, is to rewrite your rules. No, really.

Sports 37

Sports Industry Brands Company 37

Jeff Esposito

MARCH 25, 2015

When Jeff wasn’t officially the award-winning social media pro he is today. The social content hub. The hub’s Community features a catalog of Content Creators, Brands and Groups. Guest Post Chris Ehrlich Content Marketing newsspark' I met the man behind this blog, Jeff Esposito, on Twitter. Digital benefits.

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

MARCH 25, 2015

When Jeff wasn’t officially the award-winning social media pro he is today. The social content hub. The hub’s Community features a catalog of Content Creators, Brands and Groups. I met the man behind this blog, Jeff Esposito, on Twitter. There, Jeff is known as @jeffespo. We’re known as @ News_Spark. Digital benefits.

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

JULY 1, 2011

My team also headed to the New England Direct Marketing Association where we took home awards for top Twitter strategy (second year in a row) and third place for overall social media strategy. How ‘branding’ is ruining journalism – I love this take on personal brands from the Washington Post.

Klout 26

Klout Journal Reputation Education 26

Jeff Esposito

MARCH 2, 2015

I am actual ly more surprised with the fingerwagging from the social media space. . As a marketer, it is a gateway drug and helpful tie in to discovery. Google+ social media Google Google news Google Plus' These splits are actually fascinating to me as an Android and intenet user.

Google 20

Google RSS Microsoft Privacy 20

Jeff Esposito

MARCH 2, 2015

I am actual ly more surprised with the fingerwagging from the social media space. . As a marketer, it is a gateway drug and helpful tie in to discovery. Google+ social media Google Google news Google Plus' These splits are actually fascinating to me as an Android and intenet user.

Google 20

Google RSS Microsoft Privacy 20

Jeff Esposito

DECEMBER 17, 2010

Stop Talking About Yourself, Start Talking as Yourself - In his latest post chock-full-o statistics, Dan Zarrella validates the notion of social media being a large cocktail party. What Rex Ryan Taught Me About Social Media – I am not going to lie but any time my old drinking buddy is mentioned in the headline of a story I read it.

Statistics 30

Statistics Microsoft Social Media Hosting 30

Jeff Esposito

MAY 27, 2011

Why big brands won’t pay for an ad on your blog – one of the things that always sticks in my craw when I work with bloggers from a PR perspective is when they ask for advertising to be purchased on their site. If your weekend hasn’t already started, I appreciate you taking the time to peep out this week’s edition of Five for Friday.

Vimeo 35

Vimeo Blogger Conversation Small Business 35

Jeff Esposito

MARCH 11, 2011

I am also still doing the crowdsourced social media tips for small businesses so feel free to grab me if you see me or leave comments here. The most underestimated social media asset – Scale may be the hardest thing that any social media person faces, but how do we overcome this? Definitely read it.

Crowdsourcing 21

Crowdsourcing Brand Monitoring Small Business Social Media 21

Jeff Esposito

APRIL 8, 2012

This post contains video, click here if you cannot view. Over the weekend I picked up a 12-pack of Magic Hat for a family birthday party for my son. While loading up the cooler, I noticed some interesting packaging where the brewery invites consumers into their online community.

Case Study 45

Case Study Study Sample Samples 45

Jeff Esposito

FEBRUARY 23, 2012

I’m looking forward to the weekend and getting our house ready to put it on the market to move to the ‘burbs. Can a community be hosted on a social site, or is social just a platform to expand a community. 8 Social Media Metrics You Have to Measure – Good video worth the listen for some good measurement insight.

Data 28

Data Real Estate Tumblr Retail 28

Jeff Esposito

AUGUST 27, 2010

I am also glad to say that Scott Stratten ‘s book Unmarketing came out this week and I am featured in it talking about Vistaprint’s social media strategy. This fine breaks the commissioner’s no social media rule. Social media is something that an entire organization hold stake in. How about you?

Posterous 32

Posterous Creative Commons Disqus Applications 32