Akamai Marketing

MARCH 22, 2013

I’ve heard all those reasons and more for why businesses and personal brands buy Twitter followers. Lately, in conversations about personal branding, this opportunity seems to be making a resurgence. Community social media Transparency Twitter Vent advice automation personal branding' It takes exactly.01

Buy 124

Buy Brands Twitter Communities 124

Akamai Marketing

APRIL 30, 2009

Social media has reached the masses. Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person.

Eventful 116

Eventful Twitter Klout Policies 116

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Your currency is your social media VALUE.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.

Review 142

Review Company Klout Policies 142

Akamai Marketing

MARCH 22, 2013

We've Moved! Please Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Buy 174

Buy Brands Twitter Feed 174

Akamai Marketing

SEPTEMBER 13, 2011

In the marketing world, we toss around some language that can be confusing. Communities add value to brands and companies both in terms of valuation and in terms of increased sales. You can purchase an audience fairly quickly and start marketing to the audience immediately. Creative Commons Photo by Daehyun Park. Guess what?

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

JULY 28, 2011

Now, you might desire a list like his and it certainly has brand potential, but you could generate more influence with a much smaller number of followers. However, this only highlights the need to find and engage both influencers and brand advocates. Your brand advocates will be different from your competitors.

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

JANUARY 24, 2012

We hear all this discussion about corporations being more “human” Social media users are urging companies of all sizes to create a relatable voice for themselves. That’s the story that’s consistent with the McDonalds brand. But be wary of just jamming messaging down the throats of social media users.

Creative Commons 178

Creative Commons Conversation Hashtag Campaign 178

Akamai Marketing

FEBRUARY 8, 2011

But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story. Because if you are creating content, you are likely distributing and promoting that content in variety of ways, including social media. Enter: PostRank.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Who says ad dollars aren’t worth every penny?!

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

JULY 7, 2011

For example, right now, there isn’t an official brand presence on Google+, that hasn’t stopped brands from setting up their presence, brands just don’t have a different presence than people right now. Should you create a brand page? I really couldn’t say. I think it will be DIFFERENT from Facebook.

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

JULY 6, 2011

And its easy for people to feel turned off when people or THEY support ignore them , that’s when your social media presence can become a liability. Yes, if you are trying to create a specific audience: Particularly if you are a brand or a company, you’ll want to keep an eye on who your follower are.

Klout 221

Klout Twitter Creative Commons Facebook 221

Akamai Marketing

NOVEMBER 10, 2011

While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” Why Social Media? Every single time I meet a new client I ask “Why Social Media?”

Questions 192

Questions Social Media ROI Domain Name 192

Akamai Marketing

NOVEMBER 1, 2011

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

MARCH 14, 2013

But if you’re really committed to creating a viral video marketing campaign: Creating viral content is this easy. If your branding it, make the product part of the story, not THE story. . Song writers, ad professionals, photographers, marketers, movie makers, writers, videographers, graphic designers. And this difficult.

Marketing 100

Marketing YouTube Creative Commons One Spot 100

Akamai Marketing

MARCH 1, 2011

We should never sit on our laurels in social media. Whether you are a personal brand or a corporate brand or a small company, this daily review is a decent pulse-taking exercise on the reactions to your recent activity. What’s your social currency? At this point, a wake-up call is imperative. Enter Qwitter.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

FEBRUARY 11, 2015

If you’re in marketing, communications or PR, I bet your answer is “Every.Single.Time.” And this is extremely important, because for all our technology, for all our communication outlets, the reader on the other end is undeniably “real” and undeniably inundated with marketing messages.

Process 100

Process Social Media Feed Feedly 100

Akamai Marketing

MARCH 19, 2013

The challenge to this, is how the community treats one another (and the brand/moderator/poster) and at what point does the moderator intervene? What you choose for your online community is a decision you’ll have to weigh with the values of that community and your brand. . I think it tells the community you trust and value them.

Comments 130

Comments Communities Policies Posterous 130

Akamai Marketing

NOVEMBER 22, 2011

Sprout Social did have some implementation challenges when they released their new features, so I wanted to wait until the dust cleared to write about it. It appears as though the dust has settled and its a new day in social media management. If you do, I hope it relates specifically back to your brand valuation.

Tools 149

Tools Social CRM Comparison HootSuite 149

Akamai Marketing

JULY 2, 2012

I still understand the value of measuring influence from the perspective of brands and analytics. So while I’m still wary, I’ve found a way to balance their usefulness and defects for measuring social campaigns. Recently, several high profile social media people have removed themselves from Klout all together.

Klout 177

Klout Comparison Influencer Airlines 177