Small Business Mavericks

SEPTEMBER 29, 2015

Instead, you’ve got to think about ways you can make all of your marketing pay off both for offline business and your online business brand. Ask conference organizers and other organizations you speak in front of to put your website address in your bio on their marketing collateral. online vs. offline).

Activities 70

Activities SEO Newsletter Survey 70

Small Business Mavericks

JULY 11, 2012

I was taken aback after seeing how marketers and ad agencies differ in their use of specific online marketing tactics. It seems that neither marketers no ad agencies have increased their value on blog content since 2009. I have nothing against any of those marketing tactics. Don’t get me wrong.

Marketing 164

Marketing Reputation Mobile Advertising 164

Small Business Mavericks

OCTOBER 30, 2013

Here are the three big benefits to using Tumblr: It’s a good SEO tool – The Tumblr platform is great for search engine optimization. Tumblr is social – Tumblr isn’t just a blog or an SEO tool. It’s very visual – Tumblr is the perfect visual marketing tool. It’s also a social platform.

Tumblr 107

Tumblr Brands Posterous Meme 107

Small Business Mavericks

AUGUST 14, 2012

Instant branding, instant reputation management, instant enhanced SEO, and instant social network on steroids. They are forcing everyone who owns a website and does any Internet marketing toward a narrower content funnel, which means you have to use your content wisely. There are thousands of John Smith’s in the world.

Google 101

Google Brands URL Reputation 101

Small Business Mavericks

MAY 6, 2015

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. benefits of native advertising are brand awareness and engagement. Content or Native?

Research 70

Research Advertising Content ROI 70

Small Business Mavericks

JANUARY 6, 2016

The key to effective inbound marketing is to drive traffic back to your website where you can close the sale. No matter what kind of business you run, your best clients are going to be those that come to you through your inbound marketing channels. Inbound marketing can comprise many channels. So what are those channels?

Marketing 70

Marketing Engineering Advertising B2B 70

Small Business Mavericks

FEBRUARY 6, 2011

» Is E-mail Marketing More Effective Than Social Media Marketing? It seems that e-mail marketing is still one of the most efficient and cost effective channels available to businesses – that’s both online and traditional brick and mortar businesses. Are The Yellow Pages Outdated?

Social Media 187

Social Media Marketing Small Business Case Study 187

Small Business Mavericks

MAY 13, 2012

One of the biggest benefits to social media marketing is the low cost. At least, it’s one form of marketing that doesn’t need big dollars thrown at it. This really does level the playing field between big business and small business.

Social Media 126

Social Media Marketing Small Business Loyalty 126

Small Business Mavericks

MARCH 6, 2012

One of the follies of many small businesses is to assume that organic search engine traffic derived through a strong SEO program is all that is required to succeed. If you are highly visible to your target market across the Internet, then that visibility could deliver far more traffic than paid and organic search.

Marketing 87

Marketing SEO Small Business Organization 87

Small Business Mavericks

SEPTEMBER 11, 2012

Many SEOs still believe that it does, and many of them teach their clients that it does. I would consider it a partial match domain name since we do cater to small businesses, however, we provide online marketing services for small businesses. And if you engage in on-page SEO spam, then it likely will hurt you.

Domain Name 161

Domain Name Small Business Yahoo SEO 161

Small Business Mavericks

JULY 1, 2011

SEO Blogging – With SEO blogging, the idea is to produce content that gains search engine traction. You can put your SEO blog on the back end of a domain that you want to increase traffic for or put it on a separate domain and use it to build links. The key is to find the method that works for you.

Strategy 161

Strategy Domain Name Social Bookmarking SEO 161

Small Business Mavericks

AUGUST 29, 2014

He shares his enthusiasm on Moz with a great article called Local Event Marketing: Earn Links, Build Citations, Get Reviews, Increase Foot Traffic, and Win at Local SEO. Casey Meraz then gets specific, using examples to show the SEO strategies that make your association with the promotion of a local event so effective.

SEO 116

SEO Eventful Small Business Class 116

Small Business Mavericks

SEPTEMBER 22, 2014

When an online marketing expert like Neil Patel asks “ Is Paid Search Ineffective for Online Marketing? Paid search gives new or small companies immediate brand exposure. PPC costs more than organic search (SEO), but it’s hard to compare ROI when you can’t measure them the same way.

Paid Search 110

Paid Search SEO Small Business ROI 110

Small Business Mavericks

MARCH 14, 2014

There’s a raging debate in Internet marketing circles about long vs. short articles. On the other hand, advocates for multiple short blog posts over a period of time argue that the number of pages increases your opportunities for better search engine marketing and therefore give you more search rankings with increased traffic.

Engineering 98

Engineering SEO Journal Small Business 98

Small Business Mavericks

APRIL 1, 2011

Seriously, viral marketing is really about one thing, and Jonah Peretti describes it pretty well. In other words, the heart of viral marketing is to present people with stuff they want to share with their friends. there’s the perfect recipe for viral marketing. Or maybe you haven’t.

Marketing 93

Marketing Case Study Press Release Small Business 93

Small Business Mavericks

MARCH 10, 2015

Get all your channels involved — social, PR, content, demand generation, product marketing, even executives should have a role that they value. It’s easy to see how an event that involves different marketing tools can be multichannel because the various social media platforms could each be considered a channel.

Eventful 70

Eventful SEO Cost Brands 70

Small Business Mavericks

JULY 11, 2011

If you are local, you’ll spend a good deal of your time marketing your website in very specific ways: Online Yellow Pages. Global online businesses have specific marketing plans as well, but it’s actually a little more difficult to plan for local online marketing. Local directories. Just to name a few.

Directory 170

Directory SEO Engineering Social Media 170

Small Business Mavericks

MAY 11, 2015

Digital marketing allows healthcare organizations to meet the consumers where they are, targeting patients at their specific moment of need based upon their specific condition.” HealthLeaders Media’s Marianne Aiello recently took a look at how the Mayo Clinic’s Digital Marketing Strategy Drives Engagement.

Health Care 70

Health Care Marketing Engineering Reputation 70

Small Business Mavericks

JANUARY 7, 2013

A well-targeted Google+ page that is relevant, branded, and updated regularly can be a shortcut to grandiose SEO. Let’s face it, social cues are now a part of your SEO efforts – like it or not. Build yourself a branded Google+ page that links back to your website in your About section. Dont’t fight it.

Google 98

Google SEO Engineering Brands 98

Small Business Mavericks

JANUARY 14, 2014

If you own a business and do any Internet marketing, then you should at least have a modest presence on Google+. If you joined Google+ so that you can comment on YouTube videos, then go one step further and start using Google+ for marketing. I see Google+ as a reputation enhancer for anyone serious about online marketing.

Google 105

Google Small Business SEO YouTube 105

Small Business Mavericks

JANUARY 29, 2016

Online marketing is about more than relying on search engines to drive traffic to your website. Here are five good reasons to invest in social media promotion : Search engine optimization (SEO) – Social media promotion itself is SEO. This is important if people are searching for your brand.

Social Media 70

Social Media SEO Engineering Issues 70

Small Business Mavericks

MAY 2, 2011

» Why E-mail Marketing Still Works After 20 years (give or take), e-mail marketing is still one of the most efficient and effective ways to promote a business or brand. Since online marketing first took of in the mid-1990s, e-mail marketing has been the No. Why does e-mail marketing work? It still is.

Marketing 70

Marketing Case Study Press Release Small Business 70

Small Business Mavericks

NOVEMBER 30, 2015

In a sense, all marketing is generating leads. Your goal is to brand your company, make it a recognizable name synonymous with quality, and attract new customers. Here are 5 ways to generate new leads for your business online: Social media – Social media marketing is a broad concept.

Case Study 70

Case Study SEO Engineering Advertising 70

Small Business Mavericks

AUGUST 15, 2014

There’s a new Google update, and of course that means talk is flying around SEO circles like pigeons in the park. To this end, local business owners will definitely want to ensure that they are doing their share of content marketing and social media engagement on G+.” ” Panda, Penguin, Hummingbird and…Pigeon?

Engineering 93

Engineering SEO Journal System 93

Small Business Mavericks

MARCH 24, 2014

But the average Internet marketer is still advising bloggers to “ link with value.” Its real purpose is to get your name and brand in front of a new audience. Don’t guest blog for the SEO benefits. Do it for the branding benefits. Set some goals and focus on building your brand.

Blogosphere 105

Blogosphere Small Business SEO Blogger 105

Small Business Mavericks

FEBRUARY 23, 2011

» It’s All About The Reputation Online marketing is no longer an option. The only question to ask, really, is what kind of online marketing are you going to do? Online marketing is reputation management. Is Link Buying Necessary? But it all really boils down to one thing. Are you doing that?

Reputation 156

Reputation Case Study Press Release Small Business 156

Small Business Mavericks

AUGUST 29, 2012

Others can kill your marketing. If you routinely publish bad content on your blog, it could hurt your reputation online and damage your brand. Beyond bad content, there are four other big blogging mistakes that can hurt your online brand. Some mistakes are easy to overcome. Avoid these mistakes like the plague.

Reputation 98

Reputation SEO Blogger Publishing 98

Small Business Mavericks

MARCH 25, 2014

In that case, you just have to get more competitive and learn how to fight back – in an appropriate search engine marketing manner. You’d be better off just focusing your energy on keeping your websites well optimized and attracting the right audience for your brand.

Engineering 98

Engineering SEO Journal Small Business 98

Small Business Mavericks

AUGUST 6, 2012

As simple as it sounds, it is an extremely powerful tool to brand your business, large or small, and even drive sales. Make sure to fill in your account with rich keywords as this will help with SEO. Use keywords in descriptions—each pin and re-pin creates a back link to your site, which is essential for SEO. Big mistake!

Real Estate 184

Real Estate Hashtag SEO Sites 184

Small Business Mavericks

OCTOBER 29, 2012

When it comes to off-site marketing and content publishing, few tactics provide as many benefits as guest blogging. The gurus and the ninjas are right about one thing: Guest blogging produces a lot of benefit for small business owners who want to expand their businesses and build their brands. Don’t abuse it.

Reputation 101

Reputation Small Business SEO Trends 101

Small Business Mavericks

DECEMBER 12, 2013

I wouldn’t say SEO benefit is one of those reasons. Branding, yes. Strategic marketing, yes. You should judge its personal value to your brand as well as the business value on the market. Market Research domain names ICANN search engines TLDs' After that, an open registration period begins.

Domain Name 101

Domain Name Engineering Policies Reputation 101

Small Business Mavericks

DECEMBER 27, 2011

You have your brand new website up and running. It’s also a great way for SEO. You will be surprised at how effective videos are on your marketing campaign. You can even attach them to your marketing emails for an even bigger response. Are you wondering what else you could do to enhance your website?

YouTube 150

YouTube Project Video SEO 150

Small Business Mavericks

DECEMBER 7, 2012

If you don’t have a Google+ account right now and you are trying to brand yourself online or engage in online marketing in any way, then you should get an account. Future SEO will be determined a great deal by what you do inside Google+. Pick a branded name, if possible. Communities is just one more aspect of that.

Communities 107

Communities Google SEO Social Networking 107

Small Business Mavericks

AUGUST 27, 2011

When it comes to small business online marketing tactics, what is more effective – blogs, social media, or e-mail? E-mail marketing has been a mainstay of Internet marketing since the very beginning days of the World Wide Web. If you are a small business owner doing any online marketing, then you should have a blog.

Social Media 117

Social Media Small Business SEO Tools 117

Small Business Mavericks

MAY 22, 2014

Relevant keywords in the title and description will help your SEO, and a logical file name with words instead of numbers helps people. Think about your brand and its personality. If a video isn’t getting much response, make a new one and keep trying until you develop an idea of what works for your unique market.

Video 102

Video Library URL SEO 102

Small Business Mavericks

JANUARY 28, 2012

Online marketing has, to a certain extent, blinded many business people to some of the simpler rules of business. The same can be said for SEO and social media marketing. If your profitability is being compromised, then you need to either modify your marketing campaign or to look for alternative marketing methods.

Small Business 101

Small Business Metrics Analytics Campaign 101

Small Business Mavericks

JANUARY 20, 2012

Most websites could break their content into sections; for example, we could have a ‘Good to Know’ series that covered SEO, social media marketing, branding – I could go on, however, I think you get the idea.

SEO 87

SEO Publishing Google Social Media 87