Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. However, she also mentions that even though 90% of marketers think content marketing will become more important over the next year, more than 60% still haven’t invented a content marketing strategy at place. 94 % of marketers believe that the users  analysis of the site’s perceived value will increase in importance as a ranking factor. MORE >>

This was going to be my next enterprise SEO column for Search Engine Land but then I thought twice about using it there. What enterprise SEO truisms can be found in famous TV catchphrases? In any case, here are eight truths about enterprise SEO as told by famous TV characters: 1. As such it is vital to establish a framework for SEO initiatives and communication that resonates with each. The details of SEO are still unknown to many people and as importantly there are a lot of misconceptions out there. SEO mistakes happen often, especially with large sites. MORE >>

I generally stay away from posting infographics, but this one on the value of content and SEO is useful and relevant enough to share, and it reinforces a lot of the messages I’ve given to clients about the increasing need to integrate all elements of digital marketing, beginning with great content which is optimised for conversions/actions, and then building on that with social elements, search engine optimisation, and federated distribution. It’ll be interesting to see what effects a rise in content marketing has on the market for content creation. MORE >>

This week our guest posts focus on the latest trends in SEO. The beauty of practicing “white hat” SEO is that your refinements are done according to the search engines’ recommendations. Louis-based digital marketing agency, Evolve Digital Labs. His “white hat” SEO efforts allow him to empower brands through search. Download Evolve’s SEO Guide for Beginners to learn more about the industry. SEO Social Media 301 redirects canonicalization derek mabie duplicate contentToday: Duplicate content by  Derek Mabie. . How Does Content Get Duplicated? MORE >>

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Most of us know that social media has been playing a big role in several businesses’ Internet marketing campaign. Google+ Google google plus guest blog search engine search engine optimisation seo SEO strategiesAnd, right now, Google+ is one of the dominating social networking sites. With that said, take the following aspects into mind while creating your Google+ page. MORE >>