agora pulse

SEPTEMBER 23, 2020

A total of 47% of social media marketers say developing social strategies to support overall business goals remains their number one challenge. Though social media has become more data-driven, only 32% of marketers have a documented strategy. Business Goal: Increase brand awareness for a new shoe store in town.

Social Media 144

Social Media ROI Social Media Management URL 144

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Discount 126

Discount Marketing How To B2B 126

Sprout Social

JANUARY 13, 2021

Attribution modeling in marketing is assigning a value for the customer’s interaction points with the brand that led to the purchase. Why marketing attribution models are important. ROI measures revenue while attribution measures impact. ROI measures revenue while attribution measures impact.

Social Media 97

Social Media Marketing Newsletter URL 97

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”. Market research. Good marketing always is, right?

Reddit 100

Reddit Brands Meme Forums 100

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. This is your street credibility and personal brand all rolled into one. Thanks to that hard work and consistency, I've established a personal brand grounded in credibility and respect, and grown my follower count to 45,000. What’s the true ROI?

LinkedIn 113

LinkedIn Tips Skills URL 113

Keyhole.co

JULY 5, 2023

This makes it a prime destination for B2C brands to market their products in creative ways. As a consumer, you’re likely spending a good deal of your day on Instagram, interacting not only with your friends but also brands. The aim is for your customers to end up developing a strong positive perception of your brand.

Instagram 52

Instagram Meme Tips Marketing 52

Convince & Convert

MAY 23, 2017

The term “dark social” is kicked around every so often by marketers. But what is it, how does it affect your brand, and how you can measure it? Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The marketing potential is endless.

Brands 129

Brands Analytics Data Metrics 129

Hootsuite

FEBRUARY 22, 2022

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. It allows brands to reach loyal followers of intensely relevant creators.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Guest post by Gary Dek.

Social Media 100

Social Media Marketing Hashtag URL 100

BeingOptimist

FEBRUARY 9, 2021

Instagram has become one of the high potential platforms for marketers to promote their business. Without much investment, small businesses can reveal higher benefits from Instagram with maximum ROI. Here are the top 10 Instagram marketing strategies that every small business entrepreneur should follow in 2021.

Small Business 92

Small Business Instagram Strategy Marketing 92

Rebekah Radice

APRIL 30, 2018

Did you know that 92% of people trust recommendations from individuals over brands? And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? Subscribe to Brand Authority Podcast in iTunes. It makes sense if you think about it. Source: Hubspot.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. know what people think of your brand?

Campaign 60

Campaign Social Media Content How To 60

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. A separate study gives some insight as to why companies aren’t measuring their social media ROI.

ROI 40

ROI Social Media Analytics Cost 40

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment! 4 basic types of marketing campaigns 1.

ROI 100

ROI CPA Campaign Buy 100

Oktopost

NOVEMBER 30, 2023

As marketers, this is a huge problem. After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

JANUARY 18, 2017

We’ve written about UTM codes before , and yet many marketers are afraid of them. Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. If the word “codes” freaks you out, think of them as labels or tags that you add to a URL.

ROI 40

ROI URL Analysis Campaign 40

Hootsuite

FEBRUARY 16, 2021

Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. Whether you’re a solopreneur or a multi-brand team or somewhere in between, read these 19 tips to get an insider look at how Hootsuite power users wield the dashboard—and get the most out of social media for their business.

HootSuite 140

HootSuite Features URL Template 140

Atom Thought

AUGUST 13, 2010

While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. The real RoI from social media (buzz or viral effect, thought leadership or engagement) can be achieved effectively if we also focus on Close Looping our campaigns.

Campaign 219

Campaign Social Media Marketing Crowdsourcing 219

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! They are looking to escape from the noise and spam of the digital web and the brands that treat them only like a number. Yes, I know… smart and savvy marketers have been doing this for decades. Get a Grip on Your Content Marketing with a Content Calendar . Don't you fear.

Template 78

Template Templates Social Media Content 78

Harp Interactive

SEPTEMBER 13, 2010

Social Media Marketing and Search Engine Optimization work best when synergized. Synergy is the essential ingredient in achieving high ROI and maximizing the impact of your online media plan. URL: Include keywords in the URL you pick for your social media page. Also include website address/URL where allowed.

SEO 313

SEO Social Media URL Engineering 313

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! They are looking to escape from the noise and spam of the digital web and the brands that treat them only like a number. Yes, I know… smart and savvy marketers have been doing this for decades. Get a Grip on Your Content Marketing with a Content Calendar . Don't you fear.

Template 78

Template Templates Social Media Content 78

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. Google Analytics enables you to measure your social metrics holistically and adds context to your regular reports so they align with your broader marketing goals.

Analytics 140

Analytics Report Social Media Google 140

Visually SM

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan.

Social Media 246

Social Media Video Company Content 246

Convince & Convert

MAY 2, 2016

As marketers, Peter Drucker ’s oft-repeated phrase, “What gets measured gets improved,” is more than a piece of wisdom—it’s a way of life. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing.

Metrics 60

Metrics Social Media Marketing URL 60

Pam Moore

JUNE 28, 2019

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar . Increase the ROI of your content.

Template 60

Template Templates Content Marketing 60

Ignite Social Media

SEPTEMBER 21, 2017

Across the industry, ROI and tying social to business objectives are consistently reported as top challenges in understanding the marketing effectiveness of social media. When analyzing social marketing efforts, how can you measurably show impact against a bottom line? The Impact of Social Website Traffic.

ROI 101

ROI Apple Metrics Loyalty 101

Hootsuite

JULY 6, 2022

77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. A direct line to your consumers allows you to turn followers into brand advocates. And to crowdsource sentiment on your brand. People feel much more connected to a brand that actively engages their community.

Instagram 117

Instagram HootSuite UGC Influencer 117

Pam Moore

JANUARY 28, 2016

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. You can’t just hop on Twitter and start spamming urls to your website, blog or sales page. Twitter in a Nutshell.

Conversation 113

Conversation Tips Twitter ROI 113

Keyhole.co

DECEMBER 11, 2020

Of course, you can’t abandon your social media marketing job because Topsy is no more. This tool shows you all the numbers you need to see to make critical marketing decisions. Try monitoring keywords, URLs, topics, social media handles and more. Hardly anyone saw the end of Topsy coming, but well, it happened. So what now?

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Buffer Social

JULY 23, 2019

The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. More engagement, more clicks, and lower ROI. Understanding influencer marketing and micro-influencers. Influencer marketing has been on the rise for years now.

Influencer 75

Influencer Strategy Marketing Survey 75

Convince & Convert

JULY 20, 2017

As Snapchat was without any mass traffic-driving capabilities, we were left promoting a vanity URL as text over our videos and images. My dream was to append these linked Snaps to our Story, thereby driving our Snapchat audience to our brand websites. I kept running into this terrible fad: Marketers argued that Snapchat was the new TV.

ROI 107

ROI How To YouTube Report 107

BeingOptimist

APRIL 7, 2019

If you have an online business and wondering how to increase your sales without spending much of your money then you should start doing email marketing, Here in this article I would let you know the best email marketing tips and tricks which would help you to increase your sales and get more than 1000 email subscribers in 30 days.

Tips 81

Tips Marketing How To WordPress 81

Rebekah Radice

APRIL 30, 2018

Did you know that 92% of people trust recommendations from individuals over brands? And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? Subscribe to Brand Authority Podcast in iTunes. It makes sense if you think about it. Source: Hubspot.

Influencer 60

Influencer Marketing Nielsen Authentication 60

agora pulse

JUNE 11, 2019

But are you tracking figures that reflect progress toward your marketing goals? Vanity metrics are numbers that make a brand look good on the surface. Tracking those metrics can give you the false impression that you’re taking your company’s or client’s brand to the next level (when you’re really not doing so).

Metrics 106

Metrics Social Media Content Analytics 106

Sprout Social

NOVEMBER 11, 2021

A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . Marketing teams depend on an ecosystem of tools everyday. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach.

Social Media Management 120

Social Media Management Social Media Platform Review 120

agora pulse

OCTOBER 19, 2017

Most marketers know what KPIs are. If brand awareness is top of your marketing department’s priority list, then Reach needs to be one of your social media KPIs. A 50 per month fan growth is great for a brand with 4000 followers but it wouldn’t be for one with 100,000! Brand Mentions. Engagement. Conversions.

Social Media 133

Social Media CPI URL Social Media Management 133