The Social Media Incubator
MAY 3, 2013
When it comes to marketing online, there are plenty of “gurus” and “experts” willing to tell you what metrics to pay attention to. So what are the most important metrics that determine your online ROI ? So what are the most important metrics that determine your online ROI ? Important, maybe.
The Social Media Incubator
AUGUST 25, 2011
In our last post we shared how to accurately measure Business-to-Consumer (B2C) return on investment (ROI). Can a business that sells to other businesses measure ROI with social media? The trick with B2B is to know what your overall marketing goals are, and to tie your social media objectives to your overall goals. Absolutely!
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The Social Media Incubator
JUNE 13, 2011
This had our Marketing Maverick and Social Media Strategist, Caroline Melberg , thinking recently about how similar fishing and marketing really are. “ If you want to catch more fish, you’ve got to fish where the fish are! &# she exclaimed this morning. Edelman (Principal, McKinsey & Company ).
The Social Media Incubator
OCTOBER 10, 2013
Are personas a good marketing tactic in the era of social media? Personas have long been a popular method of helping to bring personality to a brand, product or service. All of these are marketing “personas” ( as obviously wolves, geckos and ducks can’t speak on their own !). Or the GEICO Gecko. Or the Aflac Duck.
The Social Media Incubator
MAY 19, 2011
Facebook recently announced the capability for users to tag brands in photos that are posted onto the site. “For now, only Pages within the Brands & Products or People categories brands, can be tagged in photos. Is it advertising overload from a bombardment of brands? Or is it a smart marketing move?
The Social Media Incubator
JULY 15, 2014
This may sound like bad news for businesses who have invested time and money in social media marketing efforts, but it’s important to look at the details of this poll before panicking. Social media will not always lead to direct sales, but it is to be used as a tool in an integrated marketing approach in order to influence consumers.
The Social Media Incubator
JULY 19, 2013
One of the biggest keys to effective social media strategy is to integrate your offline marketing campaign into your social media campaign. When your audience sees a uniform and consistent campaign in every aspect of your marketing, they are more likely to recognize and remember your brand. Integrate, integrate, integrate.
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