The Realtime Report
MARCH 16, 2020
New Research Uncovers Influencer Marketing Defrauding Brands. Sylo , an unbiased 3rdparty verification and measurement platform for influencer marketing, today released new research: “ Growing Levels Of Influencer Fraud Swindling Brands’ Ad Dollars.” Latin America, U.K. Latin America, U.K.
The Realtime Report
JANUARY 28, 2017
Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge.
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The Realtime Report
NOVEMBER 19, 2021
Influencer marketing has quickly become a dominant aspect of any successful brand campaign, reaching a market value of $13.8 And for influencer-brand partnerships to be the most effective to a target audience, it is critical for a partnership to be genuine, based on mutual interests, goals, and styles. Alexander Frolov.
The Realtime Report
NOVEMBER 27, 2012
This led to a series of email exchanges with Betabrand founder and CEO Chris Lindland, who pointed me to a number of other campaigns the brand has done–some of which were created at a series of hackathons that Betabrand hosted this year. Asking your customers and fans to hack your brand is about as social as a social business can get.
The Realtime Report
OCTOBER 30, 2016
Give Your Campaign Video Marketing Boost By Alexander Harrison. When you consider that at least half of mobile web traffic is video content, it doesn’t take much figuring out that if you’re not making use of this marketing medium, you’re potentially missing out on giving your advertising campaign a welcome shot in the arm.
The Realtime Report
JULY 8, 2017
How To Market Your Small Business On A Tight Budget. If you’re worried about how to find the funds to market your small business, you’re not alone. With so many big players around, you might think that marketing budgets need to be huge in order to do the job properly. Rely On Software. Use Your Built-In Data Analytics.
The Realtime Report
JULY 13, 2023
It feels for experienced, battle-hardened brands it is the end of a long first campaign with some introspection of what is proving effective. It is difficult for many brands to have cases taken up by law enforcement in many countries, given limited resources and higher priorities. There is no suggestion of an end in sight.
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