Small Business Mavericks

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PPC As Branding

Small Business Mavericks

They weren’t so much concerned with the coveted ROI on advertising campaigns as they were with branding themselves and achieving top-of-mind awareness. Are you looking for ROI or would you be happy with branding effects? Are you looking for ROI or would you be happy with branding effects?

Brands 93
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New Research: Content Marketing vs Native Advertising

Small Business Mavericks

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. benefits of native advertising are brand awareness and engagement.

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Your Social Media Lead Generation System

Small Business Mavericks

How do you determine your return on investment (ROI), or should you bother? You should definitely measure your results, but don’t be discouraged if you find ROI an elusive target. There are many things that affect the ROI of your social media. Create a database of marketing assets for your business.

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9 Things About PPC You Should Know

Small Business Mavericks

When an online marketing expert like Neil Patel asks “ Is Paid Search Ineffective for Online Marketing? Paid search gives new or small companies immediate brand exposure. PPC costs more than organic search (SEO), but it’s hard to compare ROI when you can’t measure them the same way.

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Which Metric Should Small Businesses Be Concentrating On

Small Business Mavericks

Online marketing has, to a certain extent, blinded many business people to some of the simpler rules of business. The same can be said for SEO and social media marketing. If your profitability is being compromised, then you need to either modify your marketing campaign or to look for alternative marketing methods.

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Happy Birthday, Google Analytics

Small Business Mavericks

If you aren’t sure what I mean, just think about all that a good analytics solution can do for your brand. Allows you to determine your ROI by showing you the top statistics on metrics that matter. Remarketing – Look at people’s behavior and market your products and services to them in ways they appreciate.

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Measuring Social Media ROI | Small Business Mavericks

Small Business Mavericks

» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand.&# » Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand.&#