Mindjumpers

MAY 16, 2012

As brands invest increasing budgets on social media and Facebook in particular, the demand for a solid correlation between overall business goals and a Facebook strategy with KPIs corresponding to business goals increases as well. How to choose your brands Facebook KPIs – A practical approach. Example 2 – A small sized Danish NGO.

NGO 272

NGO Strategy Facebook How To 272

Mindjumpers

AUGUST 17, 2011

Tweet At the moment, there is much discussion going on about the actual ROI of a social media presence. I’m sure that this is great knowledge for many businesses engaged in an online presence, and that it’s something which might make the end of doubting that social media has a great impact on today’s brands.

Hitwise 255

Hitwise Study Facebook Patterns 255

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. The first one is called “ Four ways to take your Search Marketing to a new level with Social Media Monitoring ”.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Mindjumpers

MAY 15, 2012

The point of Big Data and thereby BDAs is neither marketing nor PR. On top of that, the SPS will analyse when, where and to whom we should engage to strengthen our brand. As a result, smaller, specialized recruiters are competing with the biggest executive search agencies with comparable reach.”.

Data 262

Data Software Applications Compete 262

Mindjumpers

JANUARY 30, 2012

After staring on social media, the top management realized that the feedback was definitely an eye-opener, social media helped their brand become more customer centric and gave them an access to a huge amount of data, that would have otherwise been ignored. While everyone today talks about ROI, to her engagement is critical.

Banking 201

Banking Social Media Team Privacy 201

Mindjumpers

JANUARY 25, 2013

Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. As Mai described in her last blog post , the tremendous amounts of data can sometimes be overwhelming, causing brands to fail in their attempts to transform it into meaningful business insights.

ROI 245

ROI Metrics Crowdsourcing Sentiment 245

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. The first one is called “ Four ways to take your Search Marketing to a new level with Social Media Monitoring ”.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. The first one is called “ Four ways to take your Search Marketing to a new level with Social Media Monitoring ”.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

FEBRUARY 21, 2011

Therefore, this means that being a brand or company, it is crucial that you get to know who these people or individuals actually are. From brand-to-person communication to person-to-person conversation. From company brands to the individual as a brand. From brand-to-person communication to person-to-person conversation.

Social Media 223

Social Media Loyalty System Social Networking 223

Mindjumpers

NOVEMBER 10, 2011

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. But, the following post is inspired from the thoughts of Jamie Truner, the chief content officer of the 60 Second Marketer , the online magazine for BKV Digital and Direct Response. Stage 1: Launch.

ROI 244

ROI Social Media Metrics Survey 244

Mindjumpers

MARCH 22, 2012

With the rapid growth in the use of social media by brands, there is a need to analyse the returns and benefits of going “social”. Make better, more efficient data-driven decisions in your social media marketing program. The State of Social Media Marketing– Annual Survey Report.

Analytics 239

Analytics Report Google Disqus 239

Mindjumpers

AUGUST 9, 2012

On our blog, we have written about the journey of making the extensive amounts of Big Data reveal as well as increase the social ROI. It takes a thorough knowledge of your target group as well as your own brand identity to create a trustworthy social brand identity. Time to get personal. Personality creates loyalty.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Mindjumpers

JULY 27, 2011

Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. We think it has turned out to be a great tool for businesses struggling to tie their social media efforts to true benefits and ROI. The Social Funnel.

ROI 219

ROI How To Marketing Proposal 219

Mindjumpers

DECEMBER 18, 2012

Meanwhile teaching, she has held a position as marketing planner at Chendu Media Group. She has always been interested in social media marketing, in particularly in its development in China. But they often don’t realize that they are part of one of the most booming social media markets. Content marketing on micro blogs.

Content 208

Content Marketing Press Release Mobile 208

Mindjumpers

FEBRUARY 8, 2011

There is a brand karma associated with social media, when it comes to start-ups who grow to become smart-ups. What is the ROI quotient from social media? - The ROI in case of social media cannot be easily measured. It comes out as “brand recall” and the perception of your brand to your target market.

Conversation 276

Conversation Social Media ROI Collaboration 276

Mindjumpers

JULY 30, 2012

Tweet Last week, Adobe Digital Marketing released their Q2 2012 Global Dig­i­tal Adver­tis­ing Update , which evaluates digital advertising activity for Q2 2012 and predicts trends for search spend growth for the remainder of the year. ROI improved by 23% in the U.S Facebook engagement rate growth. and 18% in the U.K.

Report 246

Report Engagement Facebook ROI 246

Mindjumpers

AUGUST 11, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. Word of mouth, referral, viral and connected marketing have been around for a long time. Word of mouth, referral, viral and connected marketing have been around for a long time. There are several important channels for online word of mouth marketing: 1.

Marketing 171

Marketing Module Forums Social Networking 171

Mindjumpers

MAY 24, 2011

Tweet When it comes to social media, it has always been a widely discussed topic how to measure returns and a lot of the traditions from more traditional marketing has of course paved its way into the field of social media. While handling social media this rule of thumb of marketing should be especially remembered.

Campaign 203

Campaign Social Media ROI How To 203

Mindjumpers

DECEMBER 28, 2011

Tweet Community Managers are the voice of the brand, but their role varies across companies. Not only should these people shape the discussions, moderate and respond on behalf of the brand, but also adapt to the personality of the brand. With a boom in social media presence of brands, the role of a Community Manager is growing.

Communities 203

Communities FAQ ROI Guidelines 203

Mindjumpers

SEPTEMBER 5, 2011

This in turn gives brands a chance to track their sales as well as traffic sources real-time. Further, brands can identify the influential users from demographic and geographic profiles as well as purchasing patterns from sharing. Why should brands use ConversionBuddy? ConversionBuddy also protects data guarantees.

Analytics 210

Analytics Patterns Retail Social Networking 210

Mindjumpers

FEBRUARY 22, 2011

The social media diagrams start with the basics telling which keywords to keep in mind when being present in social media – and continues further on presenting how to monitor and engage with people who have an interest in you and your brand. Making an Integrated Marketing Communication Effort.

Diagrams 261

Diagrams Education Social Media Hubspot 261

Mindjumpers

JUNE 19, 2014

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. This is an all too familiar fear of social media managers who defend increasingly vulnerable brand reputations online.

Research 194

Research Data Social CRM Wikipedia 194

Mindjumpers

AUGUST 28, 2012

Today’s guest blogger is Samantha Porter, who is a writer and researcher for Marketing Degree , an online marketing education site who is interested in, and predominantly writes about, the way technology has changed our lives. However, industry experts now extol the virtues of social media marketing – if used effectively.

Strategy 228

Strategy Facebook Metrics Advertising 228

Mindjumpers

FEBRUARY 13, 2012

Tweet Bees Awards, one of its kind international social media marketing awards for communication professionals, will be held in San Francisco on 24th of May, this year. The majority came from big international brands such as Ford, Disney, Pepsi and Toyota. Similar Posts: Understanding Social Media ROI Cycle. Visit the page here.

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Nielsen ROI Campaign Social Media 167

Mindjumpers

FEBRUARY 16, 2016

Emojis: Another language that is easy to learn but hard to master for brands. From a business point of view, this development has made the market difficult to target with traditional ad spending, as emojis are unsurprisingly hard to measure. Will brands be forced to measure “likes” against “loves” and ultimately aim for the latter?

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YouTube ROI Feed Feedly 100

Mindjumpers

SEPTEMBER 25, 2012

The research is based on a survey of more than 650 marketing professionals from agencies and the client-side (45% B2C, 34% B2B and 21% B2B and B2C equally) across industries in Europe and North America with a concentration in the UK and US. Similar Posts: The State of Social Media Marketing – Summary of Annual Survey Report (Part 2).

Strategy 247

Strategy Survey B2B ROI 247

Mindjumpers

FEBRUARY 26, 2015

Consequently customised content has become key in today’s marketing. The need to set your brand apart from the noise of social media has never been more urgent and the only way to stand out is to produce localised custom content that adds value for your customers by educating, helping and/or entertaining.

Content 100

Content ROI Advertising Engagement 100

Mindjumpers

DECEMBER 7, 2011

Through a guest blog post called “ Tips for Viral Marketing Success: Channels, Stories and People ”, our posts “ Viral Campaigns: Do’s & Dont’s ” and How to Create Viral Success: Top 10 Viral Campaigns. This infographic brings out some interesting points about viral content like how is it beneficial to brands, if their content goes viral.

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Content Marketing Campaign Cost 278