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Are Twitter Followers Better Than Facebook Fans?

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This is a common question that online marketers ask themselves everyday. Online marketers are always experimenting on how to deliver the most effective messages across Twitter and Facebook. They are seeking to understand what causes their opt-in recipients to connect better with their brands. Winner: Twitter followers.

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Ecommerce Retailers: To Pay Per Click or Not to Pay Per Click

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Marketing your ecommerce store can be difficult. Since you’re selling things online, it’s best to market yourself online. One of the most common forms of online marketing that ecommerce merchants use is pay per click (PPC) advertising. If your budget for marketing is rather limited, PPC probably isn’t for you.

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