Ari Herzog
FEBRUARY 18, 2014
Some responses: One thing I'll offer off the bat: ROI is vital, but not every social activity should have ROI. SocBiz ROI is achievable. Must define goals, set KPIs, establish baseline, est. campaign infrastructure; execute; ROI #GetRealChat. A3: Dancing around ROI. Start dancing WITH ROI. getrealchat.
Ari Herzog
FEBRUARY 23, 2014
It’s branding 101. I also enjoy reading Danny Brown ‘s marketing advice but I don’t need to follow him everywhere because I am satisfied by his blogging. Considering the majority of Pinterest users are women and the majority of Slashdot users are men, you do not want to share the same message in both places.
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