Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. being made about your company, brand, product or service generally positive, negative or neutral? Influence: a.k.a.

SM2 187

SM2 Alterian Vocus Social Media 187

Techipedia: Tamar Weinberg

AUGUST 17, 2011

The tools to track events to this level of granularity (parts of a day) are not available in most of social analytics platforms I have worked with, but Radian6 Insights has the necessary breakdown to analyze events such as the storm today or the Netflix outrage (where I examined Twitter only). Twitter Influential Steven DiMartino.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Socialized

OCTOBER 1, 2009

What is a brand, and, as caretaker of your company’s brand, how does social media affect you? 2 : one having a well-known and usually highly regarded or marketable name. 2 : one having a well-known and usually highly regarded or marketable name. These definitions were fairly accurate until quite recently.

Social Media 145

Social Media Brands Radian6 Banking 145

Webbiquity SMM

NOVEMBER 8, 2011

Ability to monitor media coverage and brand mentions across a very wide range of sources. Vocus built its own tool, which is fully integrated into its PR monitoring system; Cision white-labels the Radian6 social media monitoring tool. So, you may ask, what decision did the b2b technology marketing and PR agency I work with make?

Vocus 185

Vocus Radian6 Tools comScore 185

Buzz Marketing for Technology

APRIL 21, 2010

There is clearly a spectrum of Social Media data that can be collected by any listening platform like a Radian6 or a Networked Insights. Using a tool like Networked Insights you can take that data and start to understand where the conversations about your brand are happening most, and what the tone or sentiment of those conversations are.

Data 198

Data Social Media Radian6 B2B 198

Mindjumpers

FEBRUARY 3, 2011

Tweet Super Bowl is no longer just a sports event, but also an event where all the great brands advertise to get the attention of the viewers during the event. Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials.

Radian6 237

Radian6 Sentiment Sports Eventful 237

Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. JB’s services are broad from corporate identity to web strategy to brand advertising to content management.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Harp Interactive

JANUARY 27, 2010

My topic, in case you missed it, was “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence&#. Brian Solis describes engagement as: “Engagement is essentially the first step in building a relationship between your customers and your brand.&#. What is the difference?

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248

Direct Marketing Observations

JUNE 7, 2011

One, there is a lot of useless “social&# content to sift through and Two, if the majority of people are not using Twitter and everyone is using Facebook, then why do we make brand assumptions based on a Twitter stream? If the answer is yes, this troubles me.

Crimson Hexagon 189

Crimson Hexagon Social Media Radian6 Klout 189

Net-Savvy Executive

APRIL 1, 2011

The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?" Visible Technologies Still doing what they do.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Harp Interactive

NOVEMBER 9, 2009

Your marketing department (or your client’s marketing department) should have detailed profile of the customers. Use tools like Keotag , Radian6 and Google Alerts to find conversations based on your keywords. Decide on a tone and personality that represents your brand and your consumer.

Platform 254

Platform Social Media Radian6 Press Release 254

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. know what people think of your brand?

Campaign 60

Campaign Social Media Content How To 60

Twist Image

DECEMBER 13, 2010

The truth is that Marketing is changing, shifting and adapting. The platforms and channels continue to evolve and what works for one brand may not be the right solution for another brand. I'm frequently asked by brands if what they're doing in these digital channels is "wrong" The phrasing of the question is off.

Sysomos 108

Sysomos Radian6 Loyalty Sentiment 108

Twist Image

MARCH 29, 2011

The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned. Social 2011.

Radian6 102

Radian6 Findability RSS Sentiment 102

Diva Marketing Blog

JUNE 10, 2012

It is my pleasure to introduce you to the co-author of Marketing In The Round. In his third book, co-authored with Gini Dietrich , the focus is on integrating traditional and new media marketing elements and breaking down those stifling internal silos. Diva Marketing/Toby: Let’s start this off with “Why this book?”

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Yep, let's get the bigger picture people!

Brands 143

Brands Content Social Media Consultant 143

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100

Data Vocus Radian6 B2B 100

Convince & Convert

MARCH 29, 2016

Sally is also an author with her book, “Smart News: How to Create Branded Content That Gets Found in Search and Shared Social” and her blog The Proactive Report. . In the News: “Why Influencer Marketing Works and the New Direction It’s Taking”. Smart News: How to Create Branded Content That Gets Found in Search and Shared on Social”.

Influencer 60

Influencer Radian6 How To Training 60

Social Media Strategery

JANUARY 6, 2014

What scared me as I read this article is that I see marketing and PR taking the exact same road. We use tools like Sysomos and Radian6 to track millions of social media posts. We’ve resorted to sharing “inspirational quotes” not because they do anything for our brand, but because they’ll get us more likes.

Sysomos 134

Sysomos Radian6 Data Analysis 134

Convince & Convert

JANUARY 11, 2011

But without also paying attention to how often your competitors are referenced, it’s difficult to determine whether the chatter about your brand is significant. You’ll want to us Radian6 , ViralHeat , Spiral 16 , Sysomos , Social Mention or any of the other social listening tools for this project. Search Volume.

Metrics 159

Metrics Postrank Social Media Klout 159

Koka Sexton

NOVEMBER 14, 2011

You will hear from marketing directors, technology professionals, and social media experts, telling you how they have used social media to build brand, interact with customers and generate revenue. You can see a complete list of speakers and their topics here. If you’re at Social Media Plus let me know.

Social Media 65

Social Media Radian6 B2B List 65

Social Media Marketing

APRIL 22, 2011

Essentially, it is a rewards system that makes what we already do on the web - create and share content - fun by making it a stock market-like atmosphere. And I definitely see the potential for brands to enter the fray and sponsor items that they can offer for purchase. How do brands get involved? What is it?

Social Media 167

Social Media Klout Flickr Radian6 167

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100

Data Vocus Radian6 StumbleUpon 100

Convince & Convert

MAY 20, 2012

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions. What words are used in association with our brand?

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Janet Fouts

DECEMBER 27, 2011

She’s smart, she says it like it is, and her insights on business and marketing are spot on. Amber’s recently left her role leading the social media charge at Radian6 to go out on her own with HiddenStartup and it will be fun to watch her grow her business. Naomidunford Naomi is one smart marketer. Naomi Dunford.

Blogger 152

Blogger Real Estate Radian6 Wiki 152

Janet Fouts

OCTOBER 25, 2010

Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. For a while you’re addicted to watching who re-tweets you, mentions your brand on their blog or says something about you on a Facebook page. The ones who talk about you, your cause, your brand the most often?

Social Media 132

Social Media Data SM2 Radian6 132

Convince & Convert

SEPTEMBER 21, 2010

• Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively?

Social Media 155

Social Media Radian6 Strategy SM2 155

Justin Levy

JUNE 21, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Gatorade’s Social Media Command Center Written on June 21, 2010 by Justin Levy in social media , video 18 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. What’s in YOU?

Social Media 127

Social Media Radian6 RSS Feed Reader 127

Ari Herzog

SEPTEMBER 30, 2010

Summary : Co-founder and partner at Bonsai Interactive, offering smart marketing and social media business solutions, as well as mobile applications and social education. Spoken at TEDx and regularly quoted in publications and news media, including Marketing Magazine, Canadian Marketing Association and City News Toronto.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Kikolani

JANUARY 26, 2010

He was soon contacted by someone from the restaurant’s marketing department, and after discussing his experience, the marketer eventually sent the speaker a gift card and revised menu. Share non-financial impact items like an increase in website traffic, improved sentiment about the brand, and relevant fan / follower numbers.

ROI 114

ROI SEO Social Media Tips 114

Laurel Papworth

SEPTEMBER 30, 2015

Shares Whether you are a VA looking after the Facebook and Twitter of a small business or the marketing manager who needs to social media Monitor Instagram and Risk Management, social media tools to schedule, automate, autofollow, autotweet, monitor are critical to saving time and resources. Not recommended with small personal brands.

List 40

List Social Media Tools Netvibes 40

Josh S Peters

NOVEMBER 23, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment! What do you want to do?

Campaign 105

Campaign Social Media Radian6 Disqus 105

Proactive Report

DECEMBER 18, 2009

And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn. A branded, interactive video player that gives you analytics. Networks, cable companies, marketers and technology firms are getting quite serious about online-video distribution. And read Greg Jarboe’s book Video Marketing an Hour a Day.

Filtrbox 69

Filtrbox Social Media Tools SM2 69

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Private brand communities vs. Facebook. Are there differences between B2B and B2C in social media?

Social Media 147

Social Media B2B Strategy Consultant 147

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Today, marketing your business for free may seem to be an unattainable process. But with social media marketing, it doesn’t have to be. The only investment in the act of marketing on the social web is time and energy. Thankfully, you don’t have to go at social media marketing alone.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Justin Levy

DECEMBER 6, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Social Media Marketing in the Restaurant Business Written on December 6, 2009 by Justin Levy in business strategy , caminito , marketing strategy , social media , social media strategy , word-of-mouth 78 Comments - Leave a comment!

Social Media 153

Social Media Case Study Marketing Study 153

Convince & Convert

AUGUST 17, 2012

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. When you take that framework and apply it to business and apply it to marketing, for example. Now there’s social.

Radian6 113

Radian6 Training Communities Conversation 113