Brands Marketing Postrank ROI 
Harp Interactive
MARCH 31, 2010
They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Views (videos, ads, rich images).
Kikolani
OCTOBER 12, 2010
This first list is a compilation of the top posts on Kikolani, as determined by PostRank ’s engagement analysis. Blog Marketing. Unlock Your Marketing Genius This guest post by Leo Dimilo shows you essential Internet marketing strategies for bloggers who want to make money online. Blogging Tips. Commenting.
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Kikolani
JANUARY 26, 2010
The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. He was soon contacted by someone from the restaurant’s marketing department, and after discussing his experience, the marketer eventually sent the speaker a gift card and revised menu.
Akamai Marketing
JULY 28, 2011
Now, you might desire a list like his and it certainly has brand potential, but you could generate more influence with a much smaller number of followers. However, this only highlights the need to find and engage both influencers and brand advocates. Your brand advocates will be different from your competitors.
Waxing UnLyrical
AUGUST 27, 2010
Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# But that doesn’t mean the social business effort was not successful, or did not create significant value for the brand or organization.
Convince & Convert
JANUARY 11, 2011
PostRank Analytics solves this problem. Free if you connect with their “influencers” outreach program, or $15/month if you do not, PostRank provides a useful, detailed blogging scoreboard, especially if you connect it with your Google Analytics account. By no means perfect, but much more illustrative than follower counts.
Jason Yormark
AUGUST 30, 2009
I recommend The Social Media Bible or The New Community Rules: Marketing On The Social Web if you are looking for a resource like that. I've got to believe that anyone with a background like his would still see the value in old media, and realize that not all marketing campaigns ROI relate directly to sales and in fact larger issues.
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