Twist Image

JUNE 26, 2015

Ads continue to take a back seat in these digital channels, to brands that are creating pieces of content which are augmented with a paid media strategy. The world has changed, but brands have remained (mostly) stagnant. Brands are now an important part of our communities and ecosystems. Your brand is a learning space.

Brands 40

Brands Retail Social Graph Repository 40

Harp Interactive

AUGUST 3, 2010

Even before the interview you must conduct detailed background research and check the company/consultant’s profiles on popular social media platforms. Decent social and search visibility means that the candidate should be prominently featured on at least 3 pages worth of Google results. How do you leverage search marketing?

Questions 313

Questions Company Social Media Real Estate 313

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. But which social media monitoring tool is the best for your brand? Best of all?

Tools 52

Tools Social Media Sentiment Price 52

Twist Image

FEBRUARY 4, 2013

It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a thirty-second spot was extended, enhanced and otherwise optimized by the traction that it may (or may not) have received in the social media space. It's still fairly traditional, isn't it.

Social Graph 110

Social Graph Sentiment Advertising Loyalty 110

Audiense

NOVEMBER 1, 2016

Aimed at helping brands and agencies improve the effectiveness of their advertising, these new tools allow clients to be extremely precise with ad targeting to ensure campaigns are delivered to the right people, and drive the value of paid and earned media both on Twitter and beyond the social network across thousands of mobile apps and websites.

Twitter 89

Twitter CPA CPC Social Graph 89

Twist Image

JUNE 28, 2014

that is the common currency of online marketing these days. When brands talk about engaging consumers on social media, they''re not really talking about any depth of engagement or a better way for them to build a direct relationship , or how to have more real interactions between real human beings. It''s hard to get both.

Social Graph 89

Social Graph Metrics YouTube Advertising 89

Convince & Convert

FEBRUARY 3, 2016

One of a marketer’s goals is to make meaningful connections with consumers. Content marketing is meant to be a strategic way to reach and attract a defined audience. I am a 30-something female interested in marketing, sailing, and exploring the great outdoors (so Canadian). This is also one our biggest challenges.

Content 60

Content How To Marketing Case Study 60

Twist Image

APRIL 23, 2013

Big brands are trying to make big moves in social media. There is an arm''s race - of sorts - for brands to reach a million fans (or more) on Facebook. Some of the more advanced brands are ditching the like in favor of sharing. It''s not just about social media marketing, either.

Social Media 108

Social Media Tumblr Social Graph Apple 108

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Expo Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens). Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!)

Applications 100

Applications Social Networking Web 2.0 Brands 100

Twist Image

MAY 17, 2012

The subtext to this move is not about one brand leaving Facebook advertising, but a sentiment that Facebook advertising doesn't work. His point being, that advertising on Facebook works when done in tandem with other activities, and even the advertising platform as we currently see it to date could very well morph, change and adapt.

Facebook 107

Facebook Automotive Press Release Banking 107

Convince & Convert

JUNE 15, 2012

Over the past 18 months there has been increased speculation that the concept of “author rank” will play a more important role in determining the value of content (including links) that gets shared, especially on social media platforms. For the first time, Google has the capacity to value content you create on other platforms.

Google 125

Google Content Construction Social Graph 125

Convince & Convert

APRIL 20, 2016

What an Algorithmic Instagram Feed Means for Marketers. Marketers need to up their game now. This puts the onus on us, as marketers, to produce higher quality content. Instagram is unique; it is not like other social platforms. Get more content like this , plus the very BEST marketing education, totally free.

Feed 60

Feed Feedly Instagram How To 60

Twist Image

MAY 29, 2012

If you ask the co-founder, chairman and chief executive officer, Mark Zuckerberg , he's likely to tell you that it's a platform which hopes to connect the world in a much more open way. A brand's ability to get a message through to an individual with such a small amount of connections is challenging. canadian marketing association.

Facebook 108

Facebook iPad Social Graph Apple 108

Twist Image

JUNE 19, 2015

It's something that marketers need to think about. There have been some brands looking to transcend engagement as a metric in social media (they're not getting enough value out of it). These brands believe that they can be more transactional or direct response-driven in social media platforms.

Social Graph 40

Social Graph Adwords Metrics Curation 40

Proactive Report

SEPTEMBER 5, 2012

The Cluetrain Manifesto said markets are conversations. The general US sample rates the platforms differently – blogs still come in at #1 but Pinterest beats out Twitter and Facebook. What does all this mean for your PR and marketing strategy? Know who is in your social graph and where they go to get trusted information.

Reputation 90

Reputation Sample Samples Social Graph 90

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. But the problem with email and social media is that too many people are positioning it as an either/or scenario. You still need to know how you are going to use these platforms.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Twist Image

JUNE 9, 2011

The hard thing for Marketers to wrap their heads (and hands) around is that last sentence. It's marketing material thinly veiled as a voice, opinion or an idea. It's marketing material thinly veiled as a voice, opinion or an idea. Why don't more businesses and marketers do this? marketing material. social media.

B2B 103

B2B Social Graph Publishing Widget 103

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Facebook is a social network for individuals and businesses. Brand or Product.

Social Media 47

Social Media Facebook Marketing CPM 47

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Facebook is a social network for individuals and businesses. Brand or Product.

Social Media 28

Social Media Facebook Marketing CPM 28

Social Media Strategery

MARCH 3, 2011

the Schools App allows you to create a private, branded social network for your students within Facebook that will engage them in ways that Pages and Groups can’t. It was only logical that a platform would emerge that would make this easier and “official.” Pages are great for brands to push out information.

Education 130

Education Class Groups Groups 130

Buffer Social

JANUARY 12, 2023

Mohammed Asaduallah is the CEO of BetterwithBenji a tax software platform for creators. He predicts that social posts will be generated by ChatGPT after being trained with a company's brand persona. Writer, the AI writing platform, is already pushing a feature that promises to achieve this called CoWrite.

Social Media 124

Social Media Social Media Management Collaboration Fashion 124

The Way of the Web

JUNE 30, 2010

Web Strategy Wikinomics Rankings ← The importance of experiencing your community How much to launch a new media brand or project? They might not have completely aced social search and the social graph yet, but they’re used to working with humungous data sets. Data knowledge.

Google 32

Google Adsense MySpace Social Graph 32

Convince & Convert

NOVEMBER 1, 2011

You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. Eventually, enough will be enough, but they seem to try and find other reasons for us to participate on that particular platform. They’ve got to be like, “What the hell is going on?” ” Brian: Right.

Klout 121

Klout Social Capital Influencer Social Graph 121

Hootsuite

SEPTEMBER 23, 2022

TikTok is not a social media platform. It’s an entertainment platform. That’s how Khartoon Weiss, TikTok’s Global Head of Agency & Accounts, described the world’s most downloaded app at The Gathering , an annual business and marketing summit held in Banff, Canada. So what does it mean for marketers?

How To 98

How To HootSuite Loyalty Social Graph 98

Keyhole.co

NOVEMBER 19, 2020

Social media monitoring is the act of paying attention to what is being said on social media. That is, what is being said about your brand, your campaign, your competitors, your product, tending topics, etc. Social media monitoring tools allow marketers to do the following: Get quality audience data. BrandWatch 3.

Tools 98

Tools Social Media Sentiment Price 98

Bare Feet Studios

JUNE 9, 2010

Many new Twitter users do not realize this but most of the innovation on the Twitter platform has come from the user community and third party application developers. It is an incredible business platform in many ways IMO. I don’t think “everyone&# is the only valuable market proposition. Would I pay for it?

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. I did not work on the Klout campaign.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

FEBRUARY 5, 2015

Much like online dating, the matchmaking of brands and customers has entered into the social space with intent to discover, engage, and find compatibility to build lasting relationships. They should be people that want to engage with your brand as much as you want to engage them. Find a good conversationalist.

Marketing 60

Marketing Social Graph Influencer Eventful 60

Mindjumpers

DECEMBER 19, 2012

In an introductory statement, 8th Bridge CEO Wade Garten says: “Social commerce has pivoted its focus from e-commerce transactions on social networks to a new kind of social network in which users are connected by their interests (Interest Graphs) rather than friendships (Social Graphs).

Report 242

Report Retail Survey Social Graph 242

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Twist Image

MARCH 14, 2012

As the ad platform matured, it seemed like the name of the game became all about cramming as many of them as possible on to one web page, or coming up with a variety of different sizes and splattering those all over a page. ad platform. affiliate marketing. brand message. branded content. database marketing.

Adwords 106

Adwords Social Graph Affiliate marketing Advertising 106

Sprout Social

SEPTEMBER 7, 2023

But first, let’s define the concept of decentralized social media and break down the most popular platforms. And we’ll outline how decentralized social media could impact marketers. What is decentralized social media? But before marketers join in, you’ll need to understand the current landscape.

Social Media 121

Social Media Open Source Marketing Microblogging 121

Convince & Convert

JUNE 15, 2010

Now, go to Twitter and create a brand new account using your special new Gmail email address. As the social Web becomes every more interconnected, understanding how your customers are connected (or connectable) to your brand in social media is a sizable part of the success equation. Are you a social media detective?

Social Media 153

Social Media ScoutLabs Company Consultant 153

Webbiquity SMM

APRIL 8, 2014

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views.

Facebook 223

Facebook Marketing B2B Advertising 223

Webbiquity SMM

APRIL 9, 2012

Four51 offers two sets of tools for local business and consumer brands. ” Pricing ranges from free (though your “Prezis” will be public and include Prezi branding) to $159 per year for the Pro version (your own logo, lots of storage space and more). Social Search and Social Media Monitoring Tools.

Review 200

Review Tools Social Media Klout 200

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Buffer Social

DECEMBER 6, 2023

Anyone trying to grow a personal brand online eventually has to choose which social media platforms to focus on and why.   Since then, I’ve been posting, engaging, commenting, sharing, messaging, and interacting on a near-daily basis — slowly but steadily attracting my tribe of B2B marketers. 

Analysis 88

Analysis Twitter Meme Hashtag 88