Techipedia: Tamar Weinberg

MARCH 13, 2012

Companies always strive for ways to create brand awareness. However, what was missing was the lack of participation that the readers could take part of — they had no platform for action. “Change.org is an opportunity to grow your business’s brand, but also a place where you can help change the world. Like this post?

Brands 132

Brands Yahoo CSR Widget 132

Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. As someone who is required to monitor your brand, there will never be a day when all is quiet.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

AUGUST 17, 2011

Platforms we use to gather data shape the results we get and can report on; by using a different platform, we end up getting different results. As a result, we always run the risk of letting social analytics platforms dominate our vision vs. using platforms to get the information we want to know.

Analytics 164

Analytics Eventful Radian6 Sentiment 164

Techipedia: Tamar Weinberg

MARCH 12, 2015

As many of you know, I’m working with influencer marketing platform, The Shelf. Every PR or marketing person who is focused on journalists or bloggers should read this. So first, a little background: I’m the co-founder of The Shelf, an influencer marketing platform. Then, one day, I had a small epiphany.

Blogger 100

Blogger Influencer Campaign Fashion 100

Techipedia: Tamar Weinberg

JUNE 19, 2012

While most brands look to make a name for themselves on Facebook and Twitter, other businesses take a more introspective approach. They entice higher brand loyalty by enhancing ‘insider’ status. Customers who participate, create content and connect with other community members become loyal brand advocates. It’s Worked Before.

Cost 135

Cost Communities Drupal Forums 135

Techipedia: Tamar Weinberg

NOVEMBER 13, 2012

My philosophy when it comes to digital media is all about the integrated approach, which is why we feature the success stories spanning advertising, marketing, search and social media. If you want to disrupt the market, don’t necessarily do something brand new. See what people are already doing.

How To 155

How To Engineering Adwords Conference 155

Techipedia: Tamar Weinberg

APRIL 12, 2011

With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page. The Perfect Fan Page integrates all these elements to create a focused and compelling presentation of the brand.

Real Estate 279

Real Estate Facebook How To Applications 279

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2011

It’s an innovative platform in the social networking space. Growth means that the network has reached enough mass that businesses and marketers have taken note. Smart business entities are now relying on the social networking space to push their sales volume and to promote their brands.

Social Networking 221

Social Networking MySpace Case Study Yahoo 221

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

MAY 12, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Why You Should Fix Your House Before Inviting People Over Why You Should Fix Your House Before Inviting People Over by Tamar Weinberg on May 12, 2010 Share This is a guest post by Hugo Guzman.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

DECEMBER 18, 2012

Together, the ads and the response tool establish a strong image in your market segment. The same concept stands for smaller, local business as well – you can probably think of a few right in your own market. This concept of image recognition translates to your vanity 800 number if it aligns with your brand, like 1-800-GOT-JUNK.

Conversation 149

Conversation Telecommunications ROI Advertising 149

Techipedia: Tamar Weinberg

MARCH 20, 2012

Is your brand and site optimized? How to do that varies by industry, but this probably means you should have a developed email marketing program, an active Facebook page, and a phone number with great customer support people answering it. Do you have a dedicated team member to serve as an industry expert to the marketing team?

Advertising 172

Advertising Questions CPA ROI 172

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

The most respected number that researchers have come up with comes from the social media marketing platform company Vitrue. They surveyed data from more than 4,000 fans of top brands, such as Starbucks and McDonald’s, and then asked how often they purchased from the company. million in equivalent media per year. Like this post?

Facebook 172

Facebook Study Small Business Nielsen 172

Techipedia: Tamar Weinberg

MAY 5, 2010

Let’s just take a look at the potential of Facebook for business for a moment here and review the various options business owners have in order to be effective with Facebook business marketing. This method is smart because it helps build interest on another platform and drives conversions directly on their home base.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

MAY 1, 2012

Also, if your goal is not immediate sales but instead attracting likes and brand recognition, the social type of advertising like sponsored stories are much more effective and generally show higher conversion rates. The best thing with Facebook as an advertising platform is that your results will show you what works and what doesn’t.

Facebook 180

Facebook How To API Advertising 180

Techipedia: Tamar Weinberg

APRIL 20, 2010

Sure, mundane minutiae (like the sort lampooned here) might generate a low level dialog, but in order to achieve something more meaningful, a successful social media marketer needs a conversational hook to generate discussion. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Social Media 208

Social Media Chemicals Wikipedia MySpace 208

Techipedia: Tamar Weinberg

AUGUST 7, 2012

Social media and the sheer increase in number of content creation platforms has given managers, who specifically monitor a business’ reputation, many new challenges. How great is it to have your customers competing to provide your business with free word of mouth marketing? This is a guest post by Chris Birk. Own the First Page.

Brands 184

Brands Reputation Domain Name Review 184

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

MARCH 4, 2010

Targeting an audience of social media heavyweights that frequently visit New York City is a really useful marketing strategy. Roger Smith has really penetrated a heavily saturated market, and they’ve done so with grace. As it stands, though, that platform is saturated. That’s a great takeaway.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

OCTOBER 18, 2011

For small businesses, marketing often takes a back seat to day-to-day operations. They acknowledge that marketing is important; yet there are only so many hours in the day. They have to do something to differentiate themselves from the larger brands. This is a guest post by Julian Rockwoord, a product manager at Signal.

Small Business 206

Small Business Compete Mobile Tools 206

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Marketing Automation. It’s my birthday and I have some great news!

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. I can tell you that finding these articles isn’t easy!

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

NOVEMBER 1, 2012

This is a guest post by Ben Plomion, Director, Marketing & Partnerships at Chango. To most marketers, the term “retargeting” means “Site Retargeting,” the practice of placing display ads in front of people who have previously visited a website. In Search Retargeting Land, we’ve got a few key players: Brands. Main Characters.

Engineering 183

Engineering Retail ROI Buy 183

Techipedia: Tamar Weinberg

MARCH 17, 2010

If you’re representing a matchbook company, you might want to know the other matchbook manufacturer’s Marketing pros, the top CEOs of the large matchbook companies, and the press. Look at Boring Stats — and Make Them Interesting This has a little to do with the Social Media platforms, but mostly with analytics.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

DECEMBER 26, 2012

This post will highlight how the high adoption of popular social and content orientated platforms has resulted in an overwhelming exposure to too much content too much of the time. Popular blogging platforms like WordPress, Blogger and Tumblr have make it possible for anyone to publish content on the Internet in a matter of minutes.

Social Media 218

Social Media Aggregator Flipboard Google Reader 218

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

My only questionable tweets are actually about business projects (yes, I am NameCheap’s new marketing consultant as Michelle Greer moves onto bigger and better things ). It’s why Zappos is always the big Twitter brand awareness case study. How does this relate to real life marketing?

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

MAY 19, 2011

of global internet users are managing online profiles , and millions of other users are engaging online across thousands of social platforms — it’s imperative that a business have a functional social media plan. Large companies seem to fail at social media in many ways. Like this post?

Engagement 221

Engagement Telecommunications Domain Name Issues 221

Techipedia: Tamar Weinberg

APRIL 14, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > Is Social Media Becoming Boring? That’s because social media marketing experts found success early on since social media relationship building was simply easier. Is Social Media Becoming Boring?

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

JULY 1, 2010

All of these blogs also make use of affiliate marketing and it works for them since they have a large audience. I am at the opposite end, trying to help middle-aged and older writers start blogging in order to develop their author platform. This means I have built an audience who love free information only. Answers Yahoo!

Analysis 226

Analysis Domain Name Blogger Adsense 226

Techipedia: Tamar Weinberg

JANUARY 12, 2010

I’m sure the internet marketing industry isn’t alone in this regard. My industry (internet marketing/blogging) connections (who are 99.7% With regards to Search Conference, I refer to Search Marketing Expo, PubCon, and Search Engine Strategies, but I also met a few people at Affiliate Summit.

Facebook 233

Facebook LinkedIn Social Networking Microblogging 233

Techipedia: Tamar Weinberg

APRIL 1, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > How to Use Social Media for Personal Branding How to Use Social Media for Personal Branding by Tamar Weinberg on April 1, 2010 Share This is a guest post by Dan Schawbe l. Follow him on Twitter.

Social Media 240

Social Media Brands How To Social Networking 240

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

Marketers love Facebook. If you had any doubt, just go on over to their stats page and see for yourself why it is something you want as part of your marketing strategy. The best place you can place your brand on Facebook is through a Facebook Page (that’s with a capital “P&# , not to be confused with your personal Profile).

Facebook 279

Facebook How To Applications URL 279

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

There’s relationship building (see rule #6), influence, branding, and more. Handling all incoming inquiries professionally (and even quickly) can do wonders on indirectly building up your blog (and maybe even your brand) with high regard. Excuse me, but since when is branding worthless?

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

OCTOBER 28, 2014

With the rise of Facebook’s popularity, the launch of Twitter, and the surge of influence from social news sites like Digg, social media looked to be a great breeding ground for marketers to make their mark. Digg was an incredibly powerful platform to drive traffic and pageviews to reasonably good content. Good call. (It’s

Digg 213

Digg Marketing Social Media Feed 213

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

TLC made many missteps when it came to their social media marketing efforts. Before long, social networks became hugely successful, and savvy marketers realized that they could create accounts on these networks to promote themselves. At that point, I gave up and powered up WordPress. I’m not saying you should never automate.

Social Media 217

Social Media Foursquare Marketing Flickr 217