Small Business Mavericks

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How Blogging Has Changed Branding

Small Business Mavericks

Over the last 10 years I have seen online marketing go through quite a few changes. In fact, blogging and branding are inextricably linked if you do it right. For businesses, however, blogging has changed branding in a few very powerful ways. Gone are the days of mass marketing where brands shouted their message through a box.

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Blogging As A Path To Branding Excellence

Small Business Mavericks

Branding is the most effective and most rewarding type of marketing a small business can perform. Once you embed your brand into the consciousness of your customer, it tends to stick around. What makes blogging such a useful tool for branding? What makes blogging such a useful tool for branding?

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Why Tumblr Might Be The Perfect Vehicle For Your Brand

Small Business Mavericks

Here are the three big benefits to using Tumblr: It’s a good SEO tool – The Tumblr platform is great for search engine optimization. It’s also a social platform. It’s very visual – Tumblr is the perfect visual marketing tool. If you do it well, you can get them ranked highly.

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Tweet-A-Gifts: Good Marketing?

Small Business Mavericks

Social media marketing is becoming more and more of a valid (and valuable) marketing strategy for more businesses. The methods and strategies are getting to be more sophisticated, much like the old media marketing methods of the 20th century. This will do a number of things for your marketing program.

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Health Care Needs Digital Marketing

Small Business Mavericks

Digital marketing allows healthcare organizations to meet the consumers where they are, targeting patients at their specific moment of need based upon their specific condition.” HealthLeaders Media’s Marianne Aiello recently took a look at how the Mayo Clinic’s Digital Marketing Strategy Drives Engagement.

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Essential Tactics for Effective Inbound Marketing

Small Business Mavericks

The key to effective inbound marketing is to drive traffic back to your website where you can close the sale. No matter what kind of business you run, your best clients are going to be those that come to you through your inbound marketing channels. Inbound marketing can comprise many channels. So what are those channels?

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What is Integrated Marketing, and Why Should You Do It?

Small Business Mavericks

When Internet marketing started taking off and businesses began to implement it into their overall marketing strategies, there was no precedent for incorporating electronic and digital marketing techniques into a traditional marketing plan. Video marketing has matured. Video marketing has matured.