Sherrilynne Starkie

FEBRUARY 6, 2019

This week’s top 5 social media news for marketing and communications professionals! 2019 is the ‘Year of the Story’ If you’re not leveraging this engaging content format in your marketing communications campaigns, you’re missing out. – We feature the new Facebook Messenger Unsend.

Instagram 186

Instagram Construction Fashion Policies 186

Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. If it’s adopted, the feature will boost organic reach and engagement levels for brands. Brands will follow the money.

News 150

News LinkedIn Instagram Upcoming 150

Sherrilynne Starkie

JANUARY 30, 2016

People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. The survey findings are important to brands and marketers who increasingly employ paid content strategies to increase engagement with target audiences.

Survey 150

Survey Advertising Study Software 150

Sherrilynne Starkie

FEBRUARY 14, 2019

These changes improve Facebook’s usefulness for Brand Page owners – SS. Better visibility and discoverability will keep YouTube a top tool for digital marketers. – This will reduce visibility for most brands and Facebook could take this new approach with Stories on its other platforms. – Subscribe by clicking here. .

Facebook 150

Facebook YouTube iPhone LinkedIn 150

Sherrilynne Starkie

MARCH 8, 2015

Twitter has almost 284 million users however nearly 24 million of them never issue updates via the social networking platform, according to data filed by Twitter with the US Securities and Exchange Commission (SEC). Finding and building relationships with key influencers is the key to the ROI of content marketing.

Twitter 150

Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

JANUARY 30, 2016

This huge expansion in advertising reach is part of the company’s drive to create more value for brands and, ultimately, to bring in more revenues. It means that any user, whether he or she is logged in or not, who clicks on a link to a tweet via Google search will be served promoted and sponsored tweets right alongside organic ones.

Twitter 150

Twitter Social Networking Advertising Features 150

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

APRIL 12, 2018

Branding is useful here; it’s helpful to be known as an option. For example, “We sift through retail register data and are able to pinpoint which customers and which offers will help you optimize your marketing spend” is more compelling than “We drive digital transformation and strategy in a full range of industries across the globe.”

Retail 187

Retail Buy Consultant Reputation 187

Sherrilynne Starkie

MARCH 2, 2020

Getting covered by the news media is essential to digital marketing success. Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. It confers a powerful, unbiased endorsement for an idea, a company, a brand or a product. Are comments turned on?

News 404

News Report Software Badge 404

Sherrilynne Starkie

MARCH 8, 2014

While this can provide a superficial indication of what content gains traction in social media, it does not provide enough insight to determine the return on investment (ROI) of marketing activity. The challenge, of course, is that there is so much noise in social media and discussions move quickly over hundreds of different platforms.

Analytics 294

Analytics Content Marketing Wikipedia 294

Sherrilynne Starkie

FEBRUARY 28, 2019

In this week’s Top 5 social media news for marketing and communications professionals we highlight new Google video display ads, a Forrester Research report on future digital marketing spend, TikTok’s FTC fine, Quora and potential Facebook regulation in the UK. Video comes to Google responsive display ads.

Facebook 150

Facebook Committee Sports YouTube 150

Sherrilynne Starkie

FEBRUARY 16, 2014

Most often, it’s in sales, marketing or customer service and the use of social media technologies and practices is restricted to those who have the word ‘social’ in their job title. Brands use social media for PR. 2014: Year Of The Social Employer Brand Ambassador. Social Media Week 2012 SP (Photo credit: Fora do Eixo).

Training 260

Training Social Media Policies Skills 260

Sherrilynne Starkie

OCTOBER 16, 2018

Most often, it’s in sales, marketing or customer service. Providing deeper knowledge of the use of tools and platforms, or providing training in context of the business objectives, can empower staff members to use their own social networks on behalf of the employer. Brands use social media for PR. Facebook’s little secret.

Training 150

Training Social Media Policies Skills 150

Sherrilynne Starkie

DECEMBER 19, 2017

Facebook, Instagram, Microsoft, Twitter have launched new features and/or platforms. This is a risk for brands posting too often or posting boring or salesy content. Long form content has come to Twitter and provides new opportunities for engagement to brands. More evidence that blogging delivers real content marketing results.

Microsoft 210

Microsoft Facebook Travel Sports 210

Sherrilynne Starkie

JANUARY 25, 2018

To demonstrate to people who aren’t on Snapchat what the platform can do, Snap now lets users share some public Stories via links to Snapchat.com. It’s big news for brands who find 15 second videos a bit limiting. New Survey: The State of Video Marketing in 2018. How is it changing marketing and media? Follow List.

Survey 161

Survey News Social Networking Library 161

Sherrilynne Starkie

JUNE 15, 2014

RadiumOne , an enterprise advertising platform that operates the Po.st social sharing and URL-shortening platform has recently published a study, along with a nifty infographic which debunks six myths of social media. Millennials are not the biggest shares of branded content. Facebook does not offer the best referral traffic.

Social Media 342

Social Media URL Advertising Study 342

Sherrilynne Starkie

JUNE 12, 2018

Instagram has a new longer-form video platform in the works t o compete with YouTube and Snapchat Discover. More Americans now visit Reddit than Facebook according to Alexa – the Amazon-owned web traffic analyzing platform. Follow List. Embed List. Instagram's plan to compete with YouTube. Jun 12, 2018. Jun 12, 2018.

Reddit 133

Reddit Facebook Compete API 133

Sherrilynne Starkie

FEBRUARY 20, 2018

Social media is great for brand recognition, community engagement and public relations. Search marketing is part of the solution. A good social media consultant understands the basics of search engine marketing. A good social media consultant understands the basics of search engine marketing. Influencer marketing.

Consultant 220

Consultant Social Media Marketing Skills 220

Sherrilynne Starkie

JANUARY 23, 2018

They should also have some basic design skills to bring to marketing and communications projects. For example, there are dozens (probably 100s) of format requirements for the various social networks and platforms. Getting such basics wrong could impair the impact of an image and could reflect poorly on a brand.

Consultant 427

Consultant Skills Social Media Drupal 427

Sherrilynne Starkie

AUGUST 28, 2018

What is this decade’s fastest growing social media platform? If you’ve not added it to your marketing and communications mix, what are you waiting for? Already 71 per cent of marketers are increasing their investment in this channel. Brands are spending billions on influencer marketing.

Instagram 247

Instagram Influencer Cost YouTube 247

Sherrilynne Starkie

MARCH 18, 2018

Top Five: YouTube beats Facebook as most-used platform. YouTube beats out Facebook as the most widely-used social media platform. The Pew Research Centre's recent study looks at social network platforms' user demographics for 2018. How to brand mobile Facebook Live video streams. followers . Follow List. Embed List.

YouTube 67

YouTube Facebook Mobile Policies 67

Sherrilynne Starkie

MARCH 22, 2014

For The Atlantic that means keeping a steady focus on the brand values of journalistic integrity, producing high quality content that is of interest to an audience of thought leaders, having talented columnists and journalists and specialist teams for each platform. Marketers want to reach this audience which drives ad revenues.

Journal 268

Journal Education Eventful Trends 268