Mindjumpers

MARCH 20, 2013

As images are becoming more and more prominent in social media marketing, Pinterest has quickly become an increasingly popular choice of platform among brands. One thing the platform has been lacking is a free and easy way to collect metrics but that has just changed with the launch of the new Pinterest Analytics tool.

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Analytics Brands Overview Small Business 167

Mindjumpers

OCTOBER 7, 2010

In addition, the changes will possibly entail that we communicate, socialize and update our status even more – which is the entire purpose of the platform – since we can now choose to communicate with specific segments of friends.?

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Platform Facebook Applications Notification 185

Mindjumpers

JANUARY 11, 2012

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The big three social platforms in 2011 were Facebook, LinkedIn and Twitter, with YouTube and blogs following closely. Monitoring.

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Survey Report Social Media ROI 250

Mindjumpers

FEBRUARY 23, 2011

Tweet Naturally, brands are on top of the world, when everything is going well. Their fans are happy and engaged in what the company is doing – and this also means that they are the ones selling the brand. First of all, it’s crucial that you are aware of what problems this negative talk about your brand can cause.

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Reputation Social Media Brands Policies 243

Mindjumpers

JUNE 25, 2012

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing.

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Report comScore Marketing Groups 277

Mindjumpers

APRIL 12, 2016

For brands, adopting the same practice can negatively affect perception and ultimately – sales. So how can brands cut through all the sensational copy and deliver successful results without falling prey to creating clickbait themselves? Platform crackdown. The same goes for brands on social. Relevance is key.

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Brands Feed Feedly Platform 100

Mindjumpers

MARCH 16, 2012

Looking at her recent Twitter record, I thought it would be a good idea to share some of her strategies for using Twitter as an effective marketing tool and how they can inspire you to do the same. Another strategy is to follow and target your key brand influencers. Add your Twitter handle to your PR efforts across platforms.

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Twitter Brands Newsletter Influencer 215

Mindjumpers

SEPTEMBER 9, 2011

Tweet With social media platforms getting more evolved everyday, it is imperative for brands to have a defined and a strategic approach towards using it. The infographic carries excerpts from the e-book “ Social Funnel: Driving Business Value with Social Marketing” about which we wrote on our blog , last month.

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Marketing Social Media Tools Activities 264

Mindjumpers

SEPTEMBER 7, 2010

to market themselves even more. There are a lot of platforms to choose from, and many of us are monitoring more than one profile. Is your page the same across all platforms? You need to express the same image and message, because consistency is a part of making sure that your viewers keep track of you across different platforms.

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Social Media Tips Marketing Domain Name 247

Mindjumpers

SEPTEMBER 30, 2010

Having a Facebook community allows the brand to listen to what the customers are saying real time. They also express how the marketing efforts on Facebook will make their fan base grow. For the brands it has been of great value that they not only can connect with consumers, but consumers can also connect with each other.

Facebook 171

Facebook Marketing Policies Disqus 171

Mindjumpers

AUGUST 31, 2012

The SoLoMo (Social, Local, Mobile) revolution is taking over, which means that mobile and location-based social networks are becoming increasingly popular, while desktop based social media platforms are constantly working on optimising mobile access. The number’s don’t lie , mobile is the future.

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Tools Foursquare Brands Sentiment 228

Mindjumpers

NOVEMBER 7, 2014

This is a guest blog post written by Christine Dissing – a London-based marketing professional holding a Master in Marketing Communications Management. Christine is passionate about advertising, branding and marketing communications – an interest she also shares on her own blog attention2ads.com.

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SEO Engineering Communities Advertising 252

Mindjumpers

JUNE 20, 2012

A couple of weeks ago I talked about how brands can use the photo sharing app Instagram to create visual engagement. Today I’ll take a look at how brands are using video sharing apps to strengthen their brand identity. Photo sharing apps have been popular for quite some time now – both for individuals and brands.

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Video Instagram Brands Advertising 270

Mindjumpers

SEPTEMBER 24, 2012

Integrated Marketing is about communicating one big idea across several media channels with one voice in order to reinforce the brand’s core message and create a greater and seamless experience for the consumer. This changes the way we consume information, decide what to buy and experience brands. How do you succeed?

Marketing 198

Marketing Advertising Policies Activities 198

Mindjumpers

JANUARY 5, 2011

Tweet Now, when we talk about marketing & PR, we are not only talking about the traditional way to do it. When starting to think of practicing marketing & PR through social media, there are some specific elements that are worth taking into consideration. Similar Posts: Making an Integrated Marketing Communication Effort.

Social Media 226

Social Media Marketing Policies Technorati 226

Mindjumpers

SEPTEMBER 12, 2012

A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. It includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. The seven-step approach to delivering success.

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Report Content Nielsen How To 242

Mindjumpers

FEBRUARY 10, 2015

Therefore, as a little help to content marketeers, we have made a small checklist. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements. Make sure all content is relevant to your business.

Publishing 100

Publishing Content Brands Guidelines 100

Mindjumpers

JUNE 5, 2013

Pinterest is one of those platforms that has now become established among prime players such as Twitter, Facebook and Google+. With more than 48 million unique visitors globally, Pinterest has gradually been developed, and lately with the launch of rich pins, Pinterest has been optimized for brand presences. How Brands Use Vine.

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Features How To Guidelines Price 240

Mindjumpers

OCTOBER 7, 2010

Finding the trigger that encourages people to engage brings curiosity and affinity into a brand. In this case, the Vancouver International Filmfestival.

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Social Media Marketing Film Foursquare 193

Mindjumpers

JULY 2, 2013

I have been looking into upcoming social platforms and came across Pheed, which for a while has created some buzz on the web and have been announced the breakout social media star of 2013. It is a webbased platform, also available for mobile. What is interesting about Pheed is that the platform takes no ownership of user content.

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Social Media Upcoming Platform Feed 266

Mindjumpers

FEBRUARY 1, 2011

Tweet The international Social Media Award Show – The Bees Award s – is every week sharing some great social media marketing cases in their Newsletter. In order to grow the brand, Toyota needed to start appealing to this audience. Will this generation grow up thinking about Toyota as a Japanese brand – not likely!

Social Media 224

Social Media Marketing Case Study Project 224

Mindjumpers

JANUARY 18, 2012

To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge. It is very interesting to note that this year, we saw brands getting attracted more towards social media and using it to their benefit.

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Social Media Statistics Mobile B2B 280

Mindjumpers

JUNE 26, 2012

The social media landscape is constantly changing and expanding and more and more businesses are embracing social media as a powerful marketing tool. A staggering 94% of corporations use some type of social media, and 85% say that it has given their business more exposure. Blogging: an exception. Similar Posts: How Social Is B2B?

Social Media 229

Social Media Sports Statistics B2B 229

Mindjumpers

NOVEMBER 17, 2014

Earlier this year a study revealed that the organic reach for brands declined to 2-6%. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach.

Advertising 230

Advertising Facebook How To Guidelines 230

Mindjumpers

OCTOBER 8, 2013

Facebook has opened up for larger images and visual social platforms like Instagram, Vine and Pinterest have experienced an amazing growth. In the following, we will present you of a why, where and how to use these social video platforms. So why are these platforms experiencing this boom? Why so popular? Where to go?

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Video Film Instagram YouTube 266

Mindjumpers

MAY 23, 2013

It is impossible right now to discuss brands and social media without hearing about the Social Newsroom and real-time content marketing. More and more, news travels to people through social platforms and their online networks. News and Social Monitoring. The Organization.

Trends 178

Trends Sports News Social Media 178

Mindjumpers

JANUARY 6, 2011

Tweet Having reviewed what has happened across the different social media platforms in 2010, the next thought is what is going to happen in 2011? A lot of marketers have given their suggestions to what the year has in store for us, and a lot of interesting ideas have been published on blogs, presentations etc.

Social Media 223

Social Media Technorati Trends Social Networking 223

Mindjumpers

DECEMBER 8, 2017

Challenge: L’Oréal Nordic, one of the leading makeup company in Scandinavia, reached out to Mindjumpers with the ambition of leveraging social media on a best practice level for five of their brands; Maybelline New York, La Roche-Posay, Garnier, Vichy and essie. Solution: So, what did we do? And we turned that strategy into action!

Social Media Management 100

Social Media Management Collaboration Project Activities 100

Mindjumpers

MARCH 19, 2012

The integration between the three platforms makes it even more clear that visual content is here to stay. Here are three key reasons why brands should put more effort into producing and distributing visual content as a part of their social media marketing tactics. Strengthen your brand identity. Create involvement easier.

Communities 273

Communities Authentication Feed Feedly 273

Mindjumpers

DECEMBER 9, 2015

And it remains the fastest growing market for social networks in the world. Brands have realized that social media is not only about posting brand updates, but also about driving engagement by creating meaningful conversations. India is a mobile first country where 41% of total mobile users are active on social media.

Social Media 100

Social Media Trends Mobile Social Networking 100

Mindjumpers

FEBRUARY 21, 2014

But similar to a real life conversation, social media marketers of today must be equally eager and prepared to listen , as they are to lead the conversation. In addition monitoring news platforms will give you an edge and help you spot upcoming trends or even eye out those hot conversational topics as they are actually happening.

Engagement 226

Engagement Sample Samples Upcoming 226

Mindjumpers

MAY 31, 2012

Almost every company has a brand page. What seems to be forgotten time-to-time though is why it has become the platform it is. Facebook is a platform that allows for users to maintain these needs, and constantly develops to improve it. The brand succeeded to reach a fan base of 120,000 people. A case study.

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Case Study Communities Campaign Study 264

Mindjumpers

APRIL 28, 2016

This leaves brands with one of the biggest challenges of all – making the audience care about you and your content. If you create content that is relevant for your brand, resonates with your target audience and is put in the right context, you are more likely to come out on top. Platform features affect the way users engage.

Engagement 100

Engagement Brands Social Media Questions 100

Mindjumpers

DECEMBER 8, 2017

Particularly on their premium brands; Tuborg, Carlsberg, Somersby, Grimbergen and Kronenbourg 1664. Creating a method to track performance across local brand pages. Making the global and local brand teams and agencies cooperate and communicate together. Engaging fans locally. Optimizing and assuring quality.

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Groups Groups Guidelines Social Media Management 100

Mindjumpers

MAY 26, 2016

Another reason engagement is so high on the platform is that there are no worries about content existing forever. Many celebrities are also helping the app’s growth by nailing the platform and making use of the unique features it offers. 24 hours is the maximum amount of time it will stay live, through “Stories”. Advertising Features.

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Authentication SMS Influencer Advertising 0

Mindjumpers

MARCH 1, 2012

Tweet Linkedn is strengthening their approach as a platform for brand marketing with the new ability for companies to add a ‘Follow Company’ button to their websites. Benefits for brands. Benefits for brands. How To Make Your LinkedIn Page Talk About Your Brand.

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Company LinkedIn News Feed 217

Mindjumpers

AUGUST 8, 2013

We thought we would share some insights on how brands and agencies are building content strategies around this idea of Alway-On. More and more, brands are understanding that in order for their messages to be heard, they need to focus on creating content that is appealing, relevant, and timely, and a lot of it!

Content 242

Content Overview Guidelines Strategy 242