Jeff Esposito
MARCH 3, 2014
Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media. The paid side is the one that focuses on advertising ventures across the social platforms. Since Facebook owns their platform, the only real option is to adapt. No One-Sized Solution.
Jeff Esposito
JUNE 4, 2012
This in-store real estate will also help increase exposure to these companies’ social profiles, so you would think that there would be something in it for the customers connecting on a social platform right? When I peeped out the profiles on my phone I found: Facebook – one-way communications and push marketing.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Jeff Esposito
MARCH 3, 2014
Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media. The paid side is the one that focuses on advertising ventures across the social platforms. Since Facebook owns their platform, the only real option is to adapt. No One-Sized Solution.
Jeff Esposito
JANUARY 8, 2014
A recent Facebook update changed how brands are able to get content onto users’ news feeds. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.” From a Facebook user standpoint, I implore you to take off the brand/agency/social guru hat for a second. Am I right?
Jeff Esposito
JUNE 27, 2011
In 2011 marketers will increase their social media usage by 75 percent ( Brian Solis ). percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy ( MarketingProfs ). 97 percent of the top US charities utilize Facebook in their marketing efforts ( UMass Dartmouth ).
Jeff Esposito
MARCH 18, 2012
South by Southwest is often called spring break for nerds – a place filled with techies and marketers looking for the next big thing. Users need their daily fix, making it a destination site and a place that brands need to be active. So it may come as a surprise to you that my biggest takeaway from the conference was maturity.
Jeff Esposito
JULY 11, 2011
Brand Awareness – given the nature of the platform, companies can search for their brand and products or services and see what is being said about them or their space. Brands looking to build brand awareness might spend one to three hours a day building up their presence.
Expert insights. Personalized for you.
44 
Let's personalize your content