Janet Fouts

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Graduates- Think about Your Brand

Janet Fouts

As Universities release students into the “real world” many are underprepared for today’s job market. Most students have a social media presence of some sort, but thinking about a professional brand hasn’t been high on their priority list. What is a professional brand? Someone shared your post?

Brands 97
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Just get us the Millennials! #Marketing #Fail

Janet Fouts

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. “Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Mobile is the #1 platform of choice and apps like Amazon, Groupon and Shop Kick are top hits.

Marketing 145
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Are you an intentional marketer?

Janet Fouts

Are you intentional with your social marketing? Most marketers will say yes–or at least most of the time, and hey, nobody’s perfekt right? Because your market is there? Holding the username as brand protection? Gain brand recognition? A news resource for your brand? Share information with your users?

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How does your brand look on social media?

Janet Fouts

Looking for a job in marketing? A potential employer can use a variety of tools to see how well you manage your personal brand online. After all, if you can’t make your own brand stand out how are you going to help them with theirs? This is a brand new tool to see how engaged your Facebook page is with your fans.

Klout 138
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Buh bye Facebook “Explore Feed”

Janet Fouts

Back in October Facebook rolled out an experiment called the “Explore Feed”, moving non-promoted posts from publishers and brands to a tab on the left side of desktop feeds where Facebook said one could find content “automatically customized for each person based on content that might be interesting to them”. Bottom line?

Feed 117
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5 Top Social Media Professionals on Google+

Janet Fouts

First it was the meteoric rise of the new platform and social media types rushed to learn it and get those tips and tricks posts out. Unfortunately the platform has quite a lot of downside too. Search Marketers must know the details to properly advise clients. There’s been a lot of noise about Google+. How cool is that?

Google 133
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Consulting Services for Micro Loans?

Janet Fouts

Enter Milapp , a micro-lending platform that is helping these women gain access to funds to become entrepreneurs. I’m a digital marketing strategist. I work with businesses of all sizes from Fortune 50 corporations to individuals building their personal brands online. Where does the consulting come in? My offer to you.