Direct Marketing Observations

JANUARY 31, 2018

Lately, I’ve been thinking way too much about organic B2B social media marketing. Would you agree that essentially, B2B marketers, are relying on a definition of engagement that a) really doesn’t mean much anymore in social media and b) shouldn’t apply to them? A brands message. Let’s simplify this. Buy our stuff.

Social Media 164

Social Media B2B Metrics Analytics 164

Direct Marketing Observations

FEBRUARY 23, 2010

This week’s discussion is around market segmentation and how social can change how we approach it. Market segmentation is more than what markers do with homogeneous products before deciding which actress to use in the commercial to best reach a desired consumer group. Q1) Is traditional market segmentation still relevant?

Price 152

Price Marketing Wikipedia Groups 152

Direct Marketing Observations

MARCH 17, 2015

The content game played by every brand, everywhere, in some way, shape or form, is finding that content, every day, manually interpreting it and then tailoring it to their audience and then pushing it out. Brands can and will measure its effectiveness, they fish where the fish are, and every day they push out more content.

Content 100

Content Curation Data Platform 100

Direct Marketing Observations

MARCH 23, 2015

The world of the content marketer/social media marketer is changing. What that tells us and what a lot of old school social media marketers will tell you (old school being about eight years… ) is that the art of engagement has now become a science. I had mentioned in a previous post how it resets every day.

Activities 100

Activities Social Media Conversation Engagement 100

Direct Marketing Observations

APRIL 12, 2018

I’ve been in the social media space for over 10 years now and without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. In my opinion, influence in social can have many faces. There’s a better way. Look Beyond the Numbers.

Influencer 131

Influencer Social Media Meeting List 131

Direct Marketing Observations

APRIL 12, 2018

I’ve been in the search and social media space long enough to know that without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. In my opinion, influence in social can have many faces. There’s a better way.

Influencer 131

Influencer Social Media List Meeting 131

Direct Marketing Observations

OCTOBER 27, 2011

Every day we’re faced with free and I hate it… Marketers throw free around like it’s confetti. I’ve often said that the majority of people that follow brands on Facebook do it not because they are supposed brand champions but purely because they are hoping to get something out of the engagement.

Compete 162

Compete Case Study Social Networking Small Business 162

Direct Marketing Observations

JANUARY 14, 2010

1) Here’s a cool little tool: Type in a brand name. It also serves as a document/template for marketers to use to gauge where they stand before they go traipsing into a client stating that they are a social media expert. 5) According to Brand Tags a brand exists entirely in people’s heads. Paul Gillin.

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RFP Bookmarklet One Spot Flickr 218

Direct Marketing Observations

DECEMBER 19, 2011

We’re getting closer, more and more corporations seem to now understand that you need to associate some type of KPI to a social initiative, which is a start in the direction of measurement; but you still had the camps of “ you can’t make money from social media” to “let’s just grow our audiences across all social platforms and call it a win”.

Social Media 228

Social Media Policies Consultant ROI 228

Direct Marketing Observations

OCTOBER 29, 2010

Some people think engagement for a brand has to revolve around the conversation-No… Conversations are derivatives of engagement. If I had to choose how I was going to engage it would be built on great content across multiple platforms-that’s what’s going to create conversations. Conversations are not social media.

Conversation 143

Conversation Content Study Social Media 143

Direct Marketing Observations

FEBRUARY 25, 2011

Recently, Social commerce platform ChompOn , threw down the gauntlet by publishing some data on how much a Facebook share and tweet is worth. Next we have some data by Emarketer in which it was reported that US marketers will spend $3.08 What brand is doing a killer job of utilizing Facebook to make money and can prove it?

Facebook 178

Facebook Social Networking Widget Advertising 178

Direct Marketing Observations

JANUARY 20, 2010

As new marketers and companies flock to Twitter, their predisposed notions of how to use Twitter have been fueled not only by us subconsciously, but also by other marketers and individuals who “think&# that the best way to use Twitter is as a one to many broadcast mechanism. The conversation and ensuing relationship.

Sentiment 189

Sentiment Twitter Hubspot Microblogging 189

Direct Marketing Observations

NOVEMBER 24, 2010

It started with an eye catching commercial developed by Wieden + Kennedy and ended with videos that have been viewed more than 40 million times and total brand views on the web that have been estimated to have surpassed 110 million. It was cool, different and most of all it was viral which is the holy grail for all digital marketers.

Social Media 201

Social Media Mashup Yahoo Mobile 201

Direct Marketing Observations

JANUARY 12, 2012

Conversocial enables workflow for multi-person teams to tackle the consumer communication for large brands. PinBoard is a really smart, user-centric, privacy-focused social bookmarking platform. Twylah allows users to create a branded page for their Twitter stream.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Direct Marketing Observations

SEPTEMBER 29, 2015

Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? It’s either an integral part of every marketing plan or it does have some role. Particularly as it corresponds to different platforms? We get new toys and platforms coming at us all the time.

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

JUNE 28, 2010

The great thing about social is that we can suggest specific ways that they can use social media to amplify what they are doing, that might be of interest to people who are not brand enthusiasts- and we can tailor platforms and tools to meet the needs of staff and customers. As I have said in the past. That’s not my job.

Consultant 171

Consultant Social Media Posterous Authentication 171

Direct Marketing Observations

JULY 15, 2011

I’m in a meeting in which I was talking to a bunch of department heads about the major social platforms, I alluded to Twitter in particular and how it has changed. It is now purely a content consumption and content push platform. Blink…Blink…. Let’s fast forward 11 years. Stay tuned.

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

OCTOBER 9, 2012

“The goal was not to sell units, but to increase favorability about the two brands among younger consumers,”? Do you think the 55 million people who viewed it felt that they have been marketed to? What do you think? The visual imagery, the soundtrack, it’s just done right and yet, where is the product?

Video 164

Video Products Brands Marketing 164

Direct Marketing Observations

OCTOBER 12, 2010

Unfortunately given the trying economic times, sometimes big brands think that a wholesale change in look and feel, brand identity and messaging is the thing that will pump new life into a company. Throughout all the major social media platforms and channels of course. Tags: branding social media Gap Gap logo.

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Direct Marketing Observations

MARCH 16, 2015

You’d think brands would know what the customer wanted at this stage of the game, right? Could you have actually been getting more out of your brand experiences all this time? Social media has allowed customers to have a real voice on so many levels/platforms now. Customers should not have to compete with a brand.

Compete 100

Compete Sample Samples Focus Group 100

Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. And why does mediocrity prevail for those marketers that have been doing it awhile? It’s why the beginners have waited and it’s a great excuse for those marketers that have been coming up short. What is the reality? Too fast it seems.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

AUGUST 27, 2010

Which means for most of us, reputation management means trying to control or do something about the bad comments that show up on Google’s first page of search results about our brand. of social interactions + # of social platforms + # of profiles = Better search results. I will say it again.

SEO 162

SEO Social Media Reputation Mashup 162

Direct Marketing Observations

SEPTEMBER 15, 2010

First, I am not making this up and second, I very rarely complain openly on a social platform about another company underperforming in the customer service area. The customer can be your brand champion or your arch enemy. Today my wife and I decided to try some place new for lunch. What are the lessons here?

Influencer 171

Influencer How To Construction SEO 171

Direct Marketing Observations

AUGUST 9, 2019

In other words, if your plan as a brand is to share cat videos, you’ve got a shot. It is no surprise that ‘32% of marketers say visual images are the most important form of content for their business,’ and why Instagram has such a high number of engagement. That’s what you’re dealing with.

Content 122

Content UGC Metrics Compete 122

Direct Marketing Observations

APRIL 13, 2010

That’s the struggle of corporate social media marketers. There are tons of systems that help you listen and monitor , there are a lot of publishing tools that let you update multiple accounts and personas in the same dashboard, hundreds of social platforms and a few reporting tools. Traditional Marketing Comparison.

Social Media 178

Social Media Sentiment Comparison System 178

Direct Marketing Observations

SEPTEMBER 8, 2010

especially when it comes to digital, social media, and marketing. Apple -Apple continues to set the standard on how we “should&# and do consume our media, though don’t be amazed at their seemingly disinterest in applying branded social tools and functionality to their devices, just be patient.

Social Media 180

Social Media Smart Phone Apple Video 180