Dave Fleet

JANUARY 26, 2021

As I wrote last week, there is an ongoing dearth of trust in the digital marketing industry. We are in the midst of seeing a privacy-first digital marketing landscape emerge which is going to have a big impact on our ability to reach and influence audiences, and the need for that landscape is – mostly – our fault. Data with empathy.

Privacy 195

Privacy Marketing Data Reputation 195

Dave Fleet

DECEMBER 4, 2017

As individuals flocked to these platforms, brands realized that they had an opportunity to connect and close the gap with their customers. Importantly, they built relationships with people that were different from the one-way marketing tactics seen in other channels. New platforms and technologies continue to emerge.

Social Media 282

Social Media Platform Communities Advertising 282

Dave Fleet

DECEMBER 4, 2017

As individuals flocked to these platforms, brands realized that they had an opportunity to connect and close the gap with their customers. Importantly, they built relationships with people that were different from the one-way marketing tactics seen in other channels. New platforms and technologies continue to emerge.

Social Media 150

Social Media Platform Communities Advertising 150

Dave Fleet

DECEMBER 20, 2010

Meanwhile, Facebook rolls out revamped Page layouts for brands… and then rolls them back, after first taking their site down for a while. Because this is one of the busiest times of year for many brands. They also look to backup their photos on Flickr, as people realize that site may not be a sure thing after all.

Social Media 360

Social Media Delicious Yahoo Sentiment 360

Dave Fleet

FEBRUARY 16, 2016

This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. We’ve seen new platforms emerge – visual platforms Instagram and Snapchat, messaging platforms like Whatsapp, WeChat, etc. –

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

OCTOBER 14, 2010

Senior marketing decision makers have often spent their whole careers thinking in terms of public relations (sometimes corporate and marcom), advertising, internal communications and, more recently, digital communications. Many marketers have spent many years operating using a campaign model. Silo-busting. Again, a shift.

Campaign 400

Campaign Trends Compete Curation 400

Dave Fleet

JANUARY 21, 2021

The Trust Barometer focuses on broader societal issues, but this year’s data touches on something I’ve been speaking about with our clients for several years now: There is an ongoing dearth of trust in the digital marketing field, and especially – but not only – in the social media space. This year is no different.

Privacy 397

Privacy Eventful Compete Report 397