Buzz Marketing for Technology

DECEMBER 21, 2012

Which means, as a sales channel, it will either supplement or replace other marketing platforms—namely, brick-and-mortar store locations, online stores like Amazon and eBay , and/or standalone ecommerce sites. So how can mobile consumer data improve sales and marketing efforts? 1. Using data for real-time content targeting.

Mobile 225

Mobile Marketing Exercises Applications 225

Buzz Marketing for Technology

FEBRUARY 2, 2011

Said differently, I think they are looking for Marketing Technologists! This got me thinking about an idea I’ve had for the past year about the need for a new role in the marketing organization: Marketing Technologist. In researching the concept further, I came across the Chief Marketing Technologist blog by Scott Brinker.

Marketing 265

Marketing iPad Applications B2B 265

Buzz Marketing for Technology

SEPTEMBER 27, 2011

Hindered by a small market budget, Beane embraced alternative statistics, or what marketers might call “KPIs”, to find undervalued players. The parallels between the almost ten year old book and the experience of marketing in today’s digital world didn’t escape me. We’re card counters.

Marketing 225

Marketing Loyalty Statistics ROI 225

Buzz Marketing for Technology

DECEMBER 14, 2016

It’s no secret that the rise of computer apps is transforming both the marketing and customer experience. Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies. Creating conversations, not messaging. “We

Conversation 100

Conversation Marketing Apparel Tourism 100

Buzz Marketing for Technology

MARCH 2, 2010

And the payoff for such engagement is evident in the 53 percent who already say they have developed a stronger connection to a brand through social media encounters. Their platform is good up to 20,000 people and we had 24,000 signed up for our January 19, 2010 virtual event. Related posts: B2B Marketing Content: Lure or Lasso?

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

MARCH 16, 2010

You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. This one is harder to find since they didn’t directly mention a particular brand name. But its worth it if that question is so relevant to your brand. Tweet This! Share this on Facebook.

B2B 206

B2B Social Media Marketing Sample 206

Buzz Marketing for Technology

MARCH 4, 2010

Facebook made its initial announcement of Project Titan to the market on February 5th and was candidly thought to be a Google Gmail killer. Related posts: 5 Tips for Optimizing your Facebook Marketing One of the great things about the Facebook platform is. So 3 days later on February 8th Google announced Google Buzz !

System 219

System B2B Facebook Marketing 219

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. 4. Inconsistent or lazy branding.

Conversation 276

Conversation Facebook Guidelines B2B 276

Buzz Marketing for Technology

FEBRUARY 27, 2013

At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Other companies are also creating new ways to leverage this supercharged special character.

Hashtag 269

Hashtag Sentiment Campaign Education 269

Buzz Marketing for Technology

JULY 20, 2011

Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 This would result in $300,000 a month in Media Equivalent Value or what the brand might have to spend elsewhere to get the same eyeballs. This is the #1 stumbling block I hear from marketers over and over again.

CPM 276

CPM Facebook Buy Cost 276

Buzz Marketing for Technology

JUNE 23, 2009

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. So let’s go through some of your options when it comes to the tactics of social networking marketing. While the costs of social marketing are low don’t let that fool you.

Facebook 150

Facebook Syndication Tips Marketing 150

Buzz Marketing for Technology

FEBRUARY 18, 2015

Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.

Mobile 100

Mobile Strategy Loyalty Advertising 100

Buzz Marketing for Technology

JANUARY 28, 2009

So it’s no surprise that the world of business -- specifically in the realms of advertising, branding, and marketing -- has to once again ennoble the concept of sincerity, which is to say, they have to simply be sincere and do work that is bounded by and radiates honesty. Tags: Sincere Marketing. and Asian companies.

Web 2.0 100

Web 2.0 Microsoft Marketing Journal 100

Buzz Marketing for Technology

APRIL 21, 2010

There is clearly a spectrum of Social Media data that can be collected by any listening platform like a Radian6 or a Networked Insights. Using a tool like Networked Insights you can take that data and start to understand where the conversations about your brand are happening most, and what the tone or sentiment of those conversations are.

Data 198

Data Social Media Radian6 B2B 198

Buzz Marketing for Technology

OCTOBER 5, 2013

and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan. PD: Let’s go to marketing team.

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

Buzz Marketing for Technology

NOVEMBER 17, 2011

The chance to build a crack Marketing team and to make potential energy highly kinetic is an exciting (and daunting) proposition! How are you tackling that integration and the competition from companies like IBM, Salesforce, and the big market research players that are also aggressively moving down that same path? So I welcome them.

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Buzz Marketing for Technology

SEPTEMBER 10, 2014

When Apple – just to take a common example – goes from making computers to making music players, but that’s an investment in one of these new platforms. What role can marketing play in helping to define a new opportunity? Is it the classic role that marketing plays, or is it something more?

Forums 253

Forums Data Skills One Spot 253

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!) New Balance Created a Social Branded Application to get in front of key customer and influencers. It is simple, fast, easy to use etc.

Applications 100

Applications Social Networking Web 2.0 Brands 100

Buzz Marketing for Technology

OCTOBER 5, 2016

Consider it a branding problem. Over the course of several blogs, Alex and I have discussed the different forms of digital money, their blockchain platforms that make transactions possible, scalability and—most importantly—trust. Cryptocurrency expert and author Alex Tapscott agrees. Was it the ARPANET?

Banking 180

Banking Issues Reputation Data 180

Buzz Marketing for Technology

AUGUST 10, 2011

Marketers need to be ware that a lot of these companies say they do monitoring and provide analytics like sentiment but in reality they are really keyword-focused listening platforms with limited analysis capability. Hence, bad information can be worse than no information.

Sentiment 223

Sentiment Analysis Analytics Tools 223

Buzz Marketing for Technology

OCTOBER 18, 2013

These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them. Overall, U.S.

Retail 217

Retail Discount Loyalty Data 217

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. The four P’s were created mainly to describe the ideal “marketing mix.”. Is The White Paper Dead for B2B Marketing?

B2B 209

B2B Engineering ROI Social Media 209

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. No doubt very useful and very powerful when they come together (I read this as an agency mixed with a lead nurturing platform that can track ROI!). Romi was also a speaker on Agency 2.0

Web 2.0 100

Web 2.0 Mashup Aggregator Microsoft 100

Buzz Marketing for Technology

JUNE 27, 2008

However, emerging online collaboration platforms are fundamentally changing the way IBMers work and engage with each other, clients and partners. IBMs brand is best represented by its people and what you publish may reflect on IBMs brand. IBMers should not use these media for covert marketing or public relations.

Guidelines 280

Guidelines Wiki Virtual World Policies 280

Buzz Marketing for Technology

JULY 7, 2008

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). 4) None of the following are community platforms: Wikis, Blogs or Forums. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

DECEMBER 22, 2008

I estimate, if you set up your own branded virtual event area and do at least 5 webinars in that area during the cost of a year, you should be able to pay for the service for the first year since the cost of a virtual webinar is about half that of the cost of a regular webinar with a media partner.

Eventful 100

Eventful Cost Fashion Groups 100

Buzz Marketing for Technology

NOVEMBER 14, 2012

As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. But personalization isn’t just marketing hype. It makes sense. Technology Is So Personal.

Marketing 268

Marketing Retail Conversation Buy 268

Buzz Marketing for Technology

JUNE 27, 2008

Conference Notes: Three Approaches to Social Computing Platforms. Personal Branding. Andrew McAfee. Goodbye, Corporate Data Silo; Hello Linked Data. Supernova 2008 - Interview with Umair Haque. Enterprise 2.0 April 2008. March 2008. February 2008. January 2008. December 2007. November 2007. October 2007. September 2007. August 2007.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Buzz Marketing for Technology

JUNE 28, 2008

In my case most maintenance problems are technology-related and they are the result of choosing weblog platform that provides high degree of freedom and flexibility. Finally I managed: this is brand new Wordpress blog; old Radio archives live next to it. Ease of maintenance. No Comments yet » -->. Trackback URI |. Comments RSS.

RSS 113

RSS Metadata WordPress Applications 113

Buzz Marketing for Technology

JANUARY 16, 2013

Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. It’s no longer an option for marketers—it’s a must-have. The Rise of Cross-Channel Experiences - Consumers don’t think in channels, they think in brands.

Loyalty 275

Loyalty B2B Retail Mobile 275

Buzz Marketing for Technology

OCTOBER 10, 2013

The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business. For most marketers, loyalty programs provide a wealth of personalized data on your most desirable customers.

Data 219

Data Loyalty Mobile Hotels 219

Buzz Marketing for Technology

OCTOBER 27, 2010

Leads – Listening for mentions of your brand or product or even competitors brands is a great way to find leads – evidence I have when listening for the competitors of Avaya – if I hear someone say “replace Cisco” – don’t you think that’s a conversation Avaya should be engaged in? Which leads me to my next ROI …. With a Coupon Code!

ROI 274

ROI Conversation Social Media Loyalty 274

Buzz Marketing for Technology

JUNE 27, 2008

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Today, you will find Communications and Marketing majors heavily involved in learning to use new media to their advantage. Workshop at Bentley.

Class 274

Class Social Media Web 2.0 Wiki 274

Buzz Marketing for Technology

MARCH 13, 2013

Because many marketers aren’t taking advantage of personalization techniques—or they’re doing them wrong—there is a lot of opportunity for those who are. Instead of being attracted to the sparkly new changes, consumers often feel alienated by the inconsistent and constantly shifting branding.

Loyalty 252

Loyalty Compete Mobile Retail 252

Buzz Marketing for Technology

JUNE 27, 2008

100 Personal Branding Tactics Using Social Media. Branding one’s self in an online environment built on entropy and go-baby-go is difficult at best, and impossible if you forget to take your happy pills. But most people who want to develop a personal brand do. Newsletters. June 16, 2008. You are not special. Brevity rules.

Social Media 280

Social Media Brands Technorati RSS 280

Buzz Marketing for Technology

JUNE 27, 2008

crowdSPRING is the latest entry into the increasingly crowded crowdsourced graphic design service market. Most recently, the site launched a co-branded version of their service for Best Buy. featurelist.org is very similar to IdeaScale, but more public, not branded, and focused on software. Answers for tech support. mobile web.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Buzz Marketing for Technology

FEBRUARY 9, 2011

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. A good DIY choice for small brands looking for a no cost option. Great for small brands and the do it yourselfer social strategists. ANALYTIC AGGREGATORS. BEYOND SENTIMENT ANALYTICS.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275