Akamai Marketing

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What's your social currency?

Akamai Marketing

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. The reason millions of people use these platforms is because they want to engage with PEOPLE. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Lurkers turn the tables a bit on marketers.

Lurker 203
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The difference between an audience and a community in new media

Akamai Marketing

In the marketing world, we toss around some language that can be confusing. Communities add value to brands and companies both in terms of valuation and in terms of increased sales. You can purchase an audience fairly quickly and start marketing to the audience immediately. Creative Commons Photo by Daehyun Park. Guess what?

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5 metrics to track on Twitter

Akamai Marketing

Now, you might desire a list like his and it certainly has brand potential, but you could generate more influence with a much smaller number of followers. However, this only highlights the need to find and engage both influencers and brand advocates. Your brand advocates will be different from your competitors.

Metrics 229
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Tool Tuesday: PostRank Analytics

Akamai Marketing

But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story. The information about each platform is basic. It isn’t that we need a tool that does everything. Most obvious of these is Google Analytics.

Postrank 134
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The Hard Questions of Social Media

Akamai Marketing

If you are an existing business, your customers and clients are probably already using social platforms to talk about their experiences with you. Look into those platforms and start building relationships with people who are talking about you-its back to listen first, and then engage. Who is our online and social audience?

Questions 192
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Tool Tuesday: Sprout Social Update

Akamai Marketing

If you do, I hope it relates specifically back to your brand valuation. Its easy to sort and share messages from different platforms, this interface is actually much easier than Hootsuite’s, and like Hootsuite, there are team member tasks and assignment options. But with SocialSprout’s key word.

Tools 149