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How to Strategically Use Social Media Trends to Boost Your Brand

Ignite Social Media

As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. However, not all trends are created equal when it comes to brand marketing. Choosing Trends That Align With Your Brand Goals The key to successfully using trends for your brand is relevance.

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10 Examples of Brands Hopping on Social Media Trends (That Worked)

Social Media Strategies Summit

The internet is littered with examples of brands receiving backlash after failing to read the room. But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. That made Twitter’s rebranding a real open goal for marketers.

Examples 130
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32 Signs You Might Be a Social Media Marketing O.G.

Ignite Social Media

We’ve been doing nothing but social media marketing for brands since 2007. Are you a social media marketing O.G.? You know you’ve been doing social media marketing a really long time when: 1. Your blog was an important part of your personal brand; 15. But we know we’re not the only ones.

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Meme, Myself, and I: A Brand’s Guide to Using Memes

Ignite Social Media

One of those funny posts is likely to be a meme, which feels like the world’s largest inside joke. Memes are one of the gems that have come out of the internet over the last few years, so of course there’s room for brands to be in on the joke as well. Read on for the rules of posting when it comes to memes.

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Top 10 Influencer Marketing Campaigns

Social Media Strategies Summit

Influencer marketing has always been one of the most effective strategies for reaching new audiences. Almost half of consumers say they’ve bought products promoted by influencers, while over one-third believe influencer posts are the best way for brands to persuade customers to try new products or services.

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Last month on social: Make Baby Yoda memes, you must.

Unmetric

December sent pop culture into overdrive as social media burst into memes about Baby Yoda, duct-taped bananas, and Christmas movies. Here’s your monthly roundup of the most engaging brand posts on social, ones that stood out to us while curating #UnmetricBrandStars. It was also the brand’s most engaging December tweet.

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250+ Instagram Reel hashtags to boost engagement for your brand

Sprout Social

The short-form video format has quickly become a favorite of both brands and consumers. We’ll also talk about the value of using Reel hashtags for Instagram and share tips for finding the best hashtags for your brand. This not only gets you more exposure, but also positions your brand as relevant and up-to-date. Let’s dig in.

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