yMarketingMatters

JANUARY 10, 2014

Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. Litmus ).

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Social Media Tips Marketing Mobile 277

yMarketingMatters

AUGUST 21, 2015

Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business. Don’t go too long or too clever: if you’re creating a branded hashtag you should try to keep it short and sweet. Start using hashtags to improve your marketing!

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Hashtag Marketing Instagram Social Networking 100

yMarketingMatters

JUNE 4, 2013

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Marketing should be an integrated part of your marketing mix. SoLoMo Marketing Takes Center Stage.

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Trends Smart Phone Marketing Mobile 100

yMarketingMatters

APRIL 10, 2019

Think P2P :: Person-to-Person marketing. How to reach that END GOAL…closing that sale…is at the heart of any marketing strategy. Again…think Person-to-Person marketing. People can do business with any number of businesses and brands; what makes your brand stand out is storytelling that builds a strong sense of trust and loyalty.

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B2B Loyalty Conversation Buy 178

yMarketingMatters

APRIL 10, 2019

Think P2P :: Person-to-Person marketing. How to reach that END GOAL…closing that sale…is at the heart of any marketing strategy. Again…think Person-to-Person marketing. People can do business with any number of businesses and brands; what makes your brand stand out is storytelling that builds a strong sense of trust and loyalty.

B2B 130

B2B Loyalty Conversation Social Media 130

yMarketingMatters

APRIL 10, 2019

Think P2P :: Person-to-Person marketing. How to reach that END GOAL…closing that sale…is at the heart of any marketing strategy. Again…think Person-to-Person marketing. People can do business with any number of businesses and brands; what makes your brand stand out is storytelling that builds a strong sense of trust and loyalty.

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B2B Loyalty Conversation Social Media 100

yMarketingMatters

OCTOBER 12, 2019

Also known as “CONTENT MARKETING” — A strategic marketing approach to attract and retain customers by consistently creating and distributing relevant and valuable content and drive profitable customer action. Content Marketing Institute ). Simple, but effective SEO techniques: Research your target market.

Content 147

Content Paid Search Digg SEO 147

yMarketingMatters

OCTOBER 12, 2019

Also known as “CONTENT MARKETING” — A strategic marketing approach to attract and retain customers by consistently creating and distributing relevant and valuable content and drive profitable customer action. Content Marketing Institute ). Simple, but effective SEO techniques: Research your target market.

Content 130

Content Paid Search Digg SEO 130

yMarketingMatters

OCTOBER 25, 2013

As with all advertising and marketing, the metrics to gauge success depends on what you are trying to accomplish. However if you are trying to build a relationship with customers, build brand loyalty or measure purchase intent, you should pay attention to Engagement metrics. Include images that connects to your consumer.

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Engagement Facebook Metrics Loyalty 271

yMarketingMatters

MARCH 27, 2012

From Duct Tape Marketing: 5 Tricks that Every Marketer Needs to Know to Exploit the New Facebook Page Design. Here are some great examples of big brands and smaller brands using visual compelling cover photos and Facebook Timelines. From All Facebook: The Complete Guide To Facebook Timeline Pages.

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Facebook Overview Guidelines List 244

yMarketingMatters

JUNE 20, 2014

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Here are the top ones: 1. Community Growth & Sustainability. Increased Sales. Keep tracking them.

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Small Business Social Media How To ROI 263

yMarketingMatters

JUNE 10, 2019

Because the algorithm favors recent posts, brands need to pay attention to when their audiences are online. 3 Content Marketing Tips. Posting videos—Live, as a Story, or IGTV—will also increase the time your audience spends on each post…leads to increased engagement. Post when your audience is looking. Use Instagram Insights.

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Tips HootSuite Notification Hashtag 130

yMarketingMatters

OCTOBER 21, 2012

Vanity URLs are easy to remember, read, share and use in marketing documents, on company websites, and business cards. Instead of having the long default Facebook URL that ends in random numbers that no one can remember, you can choose a short name, suited to your brand and business. A vanity URL is a short, unique user name.

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URL Social Media LinkedIn Facebook 147

yMarketingMatters

JUNE 10, 2019

Because the algorithm favors recent posts, brands need to pay attention to when their audiences are online. 3 Content Marketing Tips. Posting videos—Live, as a Story, or IGTV—will also increase the time your audience spends on each post…leads to increased engagement. Post when your audience is looking. Use Instagram Insights.

Tips 100

Tips HootSuite Notification Hashtag 100

yMarketingMatters

JULY 14, 2013

For your business, you may choose to attach a hashtag, such as #smallbiz, #SMB, #entrepeneur or even your brand’s name itself, like #Nike. You can ask users to include a unique hashtag in their own tweets as part of your newest Twitter marketing campaign. Here’s to successful Tweeting for your business.

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Twitter Hashtag Feed Feedly 271

yMarketingMatters

MARCH 4, 2013

This is a permission-based re-post of latest blog from colleague Tom Treanor , Founder and President of Right Mix Marketing Inc., whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Thank You, Tom. Outsourcing Social Media Management: The Flawed Logic of the Badged Employee.

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Social Media Management Social Media Badge Consultant 229

yMarketingMatters

NOVEMBER 9, 2017

He is a marketing genius. He has a deep understanding of the human psyche which is a winning formula for successful marketing. It’s very important to focus on a niche market as opposed to a broad market or industry. The smallest viable market is the biggest insight any company can have. His answer: .

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Conference Price Compete SMS 124

yMarketingMatters

FEBRUARY 26, 2014

This will help you get your brand name out there and grow your followers. Blog Marketing Social Media for Business Social Media Marketing Tips Twitter marketing for small business marketing strategy social media twitter marketing Twitter Strategy twitter tips' How to Tweet to Twitter.

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Twitter Repository Hashtag Statistics 235

yMarketingMatters

OCTOBER 9, 2015

September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. You can also design header templates, marketing materials, documents, presentations, and invitations. Or you can create custom image sizes.

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Social Media Instagram Retail Buy 100

yMarketingMatters

OCTOBER 9, 2015

September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. You can also design header templates, marketing materials, documents, presentations, invitations and ads. And its FREE! www.canva.com.

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Social Media Instagram Retail Buy 100

yMarketingMatters

JULY 20, 2016

And if you’d like to do some research, just search for the term using a hashtag, like #marketing – or a hashtag that has to do with your business or services – and find a pool of people that you can reach out to! Facebook, on the other hand, with its unlimited character updates, makes it a great channel for brand storytelling.

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Twitter How To Hashtag Notification 100

yMarketingMatters

FEBRUARY 8, 2018

These updates will result in fewer public posts from pages and fewer videos in the News Feed” “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. Like email marketing, you can get people to opt-in to receive updates from your company Page via Facebook Messenger. SHORT VERSION}.

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Feed Feedly News Facebook 145

yMarketingMatters

NOVEMBER 2, 2016

Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! In addition, Pinterest also created a new quick reference to help marketers “create great Pins quickly and easily.”. These changes include: Updated layout with a cleaner design.

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Social Media LinkedIn Instagram Campaign 100

yMarketingMatters

FEBRUARY 8, 2016

These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. People who have used it have seen a considerable increase in engagement on posts, which is great news for marketers. Did You Know?

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Social Media URL iPhone iPad 100

yMarketingMatters

JULY 19, 2016

And if you’d like to do some research, just search for the term using a hashtag, like #marketing – or a hashtag that has to do with your business or services – and find a pool of people that you can reach out to! Facebook, on the other hand, with its unlimited character updates makes it a great channel for brand storytelling.

Twitter 100

Twitter How To Hashtag Notification 100

yMarketingMatters

DECEMBER 6, 2015

Facebook rolled out quite a few exciting updates in the last month, mainly with the aim of making marketing easier for local business owners. What’s great about local awareness ads, is that they help Facebook users to find more useful products or services nearby, and it helps businesses to reach out to this market.

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Social Media Sentiment Study Advertising 100

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Obviously for email marketing to be effective, you’ve got to possess a list, right? Use an Email Marketing Service Provider. Email is used far more than Facebook and Twitter combined.

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List Organization Tips Newsletter 257

yMarketingMatters

JULY 14, 2013

For your business, you may choose to attach a hashtag, such as #smallbiz, #SMB, #entrepeneur or even your brand’s name itself, like #Nike. You can ask users to include a unique hashtag in their own tweets as part of your newest Twitter marketing campaign. Here’s to successful Tweeting for your business.

Twitter 138

Twitter Hashtag Feed Feedly 138

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Obviously for email marketing to be effective, you’ve got to possess a list, right? Use an Email Marketing Service Provider. Email is used far more than Facebook and Twitter combined.

List 217

List Organization Tips Newsletter 217

yMarketingMatters

JUNE 4, 2016

Its live video streaming tool instantly delivers an outlet for important content distribution – perfect for small business and marketers all over the world (provided you have a good connection). Great news for marketers looking for better ways to express themselves on Twitter.

Social Media 100

Social Media URL Badge Small Business 100

yMarketingMatters

JUNE 5, 2019

For brands, the timeliness ranking signal means that paying attention to your audience’s behavior, and posting when they’re online, is key. The algorithm recognizes that the two of you are “close.”. 2️⃣Interest: The algorithm also predicts which posts are important to users based on their past behavior. Other Factors: ?Frequency

Instagram 130

Instagram HootSuite Feed Feedly 130

yMarketingMatters

JULY 14, 2013

For your business, you may choose to attach a hashtag, such as #smallbiz, #SMB, #entrepeneur or even your brand’s name itself, like #Nike. You can ask users to include a unique hashtag in their own tweets as part of your newest Twitter marketing campaign. Here’s to successful Tweeting for your business.

Twitter 100

Twitter Hashtag Feed Feedly 100

yMarketingMatters

JULY 9, 2015

If you’re trying to build your brand using Facebook with a strong a content marketing strategy, you’ll love this new update. June saw some huge updates, so let’s get right to them. Facebook Updates. Author Tags. Facebook recently launched Author Tags to help you connect with your fans.

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Social Media Adwords Banking Notification 100

yMarketingMatters

JULY 12, 2018

Increase brand awareness. Here’s my list of the TOP benefits that you will experience by using social media for your business: Raise awareness of your products and/or services. Build an engaged community of fans and customers. Drive visitors to your website. Increase leads. Boost sales. Increase Search Engine ranking. Be visible.

Social Media 130

Social Media Education Engineering Meeting 130

yMarketingMatters

JUNE 5, 2019

For brands, the timeliness ranking signal means that paying attention to your audience’s behavior, and posting when they’re online, is key. The algorithm recognizes that the two of you are “close.”. 2⃣Interest: The algorithm also predicts which posts are important to users based on their past behavior.

Instagram 100

Instagram HootSuite Feed Feedly 100

yMarketingMatters

JUNE 5, 2019

For brands, the timeliness ranking signal means that paying attention to your audience’s behavior, and posting when they’re online, is key. The algorithm recognizes that the two of you are “close.”. 2⃣Interest: The algorithm also predicts which posts are important to users based on their past behavior.

Instagram 100

Instagram HootSuite Feed Feedly 100

yMarketingMatters

JULY 12, 2018

Increase brand awareness. Here’s my list of the TOP benefits that you will experience by using social media for your business: Raise awareness of your products and/or services. Build an engaged community of fans and customers. Drive visitors to your website. Increase leads. Boost sales. Increase Search Engine ranking. Be visible.

Social Media 124

Social Media Education Engineering Meeting 124