The Social Media Incubator

DECEMBER 19, 2012

It is used to be that companies that invested in a marketing plan at all only had to craft their marketing plan for a brick and mortar world. Even after the advent of the Internet, many companies didn’t integrate an online marketing plan. Today, however, all marketing wisdom gathered through the ages has changed.

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The Social Media Incubator

JUNE 13, 2011

This had our Marketing Maverick and Social Media Strategist, Caroline Melberg , thinking recently about how similar fishing and marketing really are. “ If you want to catch more fish, you’ve got to fish where the fish are! &# she exclaimed this morning. Edelman (Principal, McKinsey & Company ).

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Marketing ROI Foursquare Paid Search 122

The Social Media Incubator

MAY 3, 2013

When it comes to marketing online, there are plenty of “gurus” and “experts” willing to tell you what metrics to pay attention to. Your conversion rate says a lot about how effective you are in marketing yourself through your various channels. Metrics are an important part of marketing online.

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Metrics ROI Marketing Newsletter 125

The Social Media Incubator

APRIL 29, 2013

Social media marketing is no longer optional for business. 80 percent of social media users prefer to connect with brands through Facebook. More people prefer Pinterest to Facebook when associating with retailers or brands. Brands big and small are learning how to use the social media tools at their disposal more effectively.

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Social Media Statistics Marketing Retail 111

The Social Media Incubator

AUGUST 1, 2011

It’s often easy to see how using the social networking site LinkedIn to find new potential customers could be very beneficial to sales & marketing teams. But what if you’re not in sales or marketing? This strengthens your personal brand, opening up new opportunities for you, and establishes credibility for your company as well.

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The Social Media Incubator

JUNE 28, 2013

You can list multiple titles, such as “Branding Specialist and Consultant, Online Marketing Expert and Author.” LinkedIn Online marketing Social Media Optimization self-branding' Optimize Your Headline. There are a couple of different options. Where Have You Been? Share your thoughts below!

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The Social Media Incubator

OCTOBER 22, 2014

In our work with many different industries, including education marketing with schools and school districts, we’ve come across many different types of Facebook set ups. It is a place where a business or brand is highlighted and shares their photos, events, blogs, news, etc. What is a Facebook Profile?

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Facebook Education Reputation Groups 183

The Social Media Incubator

MAY 29, 2014

The American Bar Association has a good article about brand enforcement on social media and suggests the following steps to protect your brand: Register your brand. It may be beneficial to create your own positive press and benefit from the viral effects of promoting your brand on social networking sites.

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The Social Media Incubator

FEBRUARY 25, 2014

A new change to Facebook may help brands and their engagement levels. Past algorithm changes to Facebook’s News Feed have hurt some brands, particularly smaller brands, by limiting reach and ultimately hurting engagement. However, the newest change to Facebook gives those brands hope.

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The Social Media Incubator

JULY 15, 2014

This may sound like bad news for businesses who have invested time and money in social media marketing efforts, but it’s important to look at the details of this poll before panicking. Social media will not always lead to direct sales, but it is to be used as a tool in an integrated marketing approach in order to influence consumers.

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The Social Media Incubator

NOVEMBER 8, 2012

The Internet research marketing company, comScore, announced their data for the most visited websites and Pinterest attracted approximately 25.3 million visitors while breaking through to join the top 49 in ranks this past September, continuing on in this online social media marketing frenzy. Wow, did we see this one coming?

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comScore Crowdsourcing Loyalty Fashion 132

The Social Media Incubator

AUGUST 19, 2013

Business branding pages – Most social networking sites that allow you to set up a business branding page allow you to brand your business page consistent with your business website. Online marketing Strategic Social Media brick-and-mortar business online marketing plan online marketing strategy promoting online'

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Press Release Smart Phone Forums Eventful 139

The Social Media Incubator

MAY 28, 2014

With the recent advances in social media, many consumers now demand an interactive experience with their favorite brands and companies. While the ability to directly reach target markets is clearly beneficial, businesses need to take appropriate measures to protect their brands and to ensure they are not infringing upon the rights of others.

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Policies Issues Review Company 134

The Social Media Incubator

SEPTEMBER 4, 2013

Giving your website design and branding an interactive, engaging and modern look can increase interest and draw more customers to your business. In the Media Online marketing Website Development branding Google graphic design kitkat website design' What do you think of the new KitKat® website?

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System Google Buy Trends 139

The Social Media Incubator

OCTOBER 24, 2013

Content Marketing: a buzzword that’s been around for awhile in Online Marketing circles is making it’s way to broader marketing discussions–and this is a very good thing. If you want to succeed at content marketing, then we encourage you to develop a strategic content marketing plan for your business.

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Social Media Content B2B Engineering 151

The Social Media Incubator

FEBRUARY 29, 2012

The much-anticipated launch of Timeline for Brands is coming soon to a Facebook Page near you. During today’s Facebook Conference for Marketers , the company announced their plans for Timeline for Brands. What do business owners need to do now to prepare for this switch?

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The Social Media Incubator

SEPTEMBER 8, 2013

There are plenty of ways to get your content out on social media, but LinkedIn is becoming a key component for B2B marketing and engagement. LinkedIn Online marketing Public Relations Social Media Social Media Tips branding social media tips strategy' What other ways do you utilize your company’s LinkedIn page?

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LinkedIn Company B2B How To 138

The Social Media Incubator

OCTOBER 10, 2013

Are personas a good marketing tactic in the era of social media? Personas have long been a popular method of helping to bring personality to a brand, product or service. All of these are marketing “personas” ( as obviously wolves, geckos and ducks can’t speak on their own !). Or the GEICO Gecko. Or the Aflac Duck.

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Social Media ROI Sports Campaign 132

The Social Media Incubator

JUNE 3, 2014

Having your business branded with well done photography not only gives your clients a better idea of what to look for, but it gives them an idea of who you are. Images can make or break your entire online business presence in todays market, and it is not something to take lightly. Thats why the details matter! Never Miss A Moment.

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Proposal Social Media Course Twitter 175

The Social Media Incubator

JULY 19, 2013

One of the biggest keys to effective social media strategy is to integrate your offline marketing campaign into your social media campaign. When your audience sees a uniform and consistent campaign in every aspect of your marketing, they are more likely to recognize and remember your brand. Integrate, integrate, integrate.

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Social Media Strategy Campaign ROI 147

The Social Media Incubator

JULY 16, 2013

Any social media marketing strategy should include adding a lot of value. You see, the best way to create a viral post is to be a popular, trustworthy, transparent brand. Facebook Online marketing Social Media Social Media Tips Strategic Social Media social media marketing strategy viral post' Add Enough Value.

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Social Media How To Construction Meme 144

The Social Media Incubator

JUNE 22, 2011

When you are marketing your business today, you need to place yourself where your potential customers are spending the most time. &#. According to a recent Universal McCann study: 71% of social media participants say they are more likely to purchase from a brand they follow online.

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Social Media Nielsen Study Activities 191

The Social Media Incubator

JULY 25, 2013

LinkedIn is a must for your company’s social media marketing plan. Once you have a LinkedIn profile, it’s necessary to keep it updated and keep improving it as a way to brand yourself or your company. You’re on LinkedIn, right? If you said no, you’ve made your first big mistake. Have you made these mistakes?

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LinkedIn Company Groups Groups 212

The Social Media Incubator

MAY 6, 2013

Someone somewhere can dig it up, so how will you handle your brand online ? Apps Photo Sharing SnapChat customer reviews disappearing photos online brand management Online marketing photo messaging app snapchat' Want to know more about what the founders had to say on SnapChat – watch this interview on The Colbert Report.

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Review Applications Issues Trends 106

The Social Media Incubator

FEBRUARY 29, 2012

The much-anticipated launch of Timeline for Brands is coming soon to a Facebook Page near you. During today’s Facebook Conference for Marketers , the company announced their plans for Timeline for Brands. What do business owners need to do now to prepare for this switch?

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Facebook Conference Social Media Company 100

The Social Media Incubator

AUGUST 3, 2015

Most consumers don’t want to hear from brands when a tragedy, political event, or social controversy takes place. Brands are more likely to lose customers when they do comment on such things. If you brand keeps a consistent voice, message, and stays real with the customers, they are more likely to comeback and recommend your brand!

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Social Media Reddit Policies Eventful 100

The Social Media Incubator

JULY 9, 2010

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Brands Marketing 119

The Social Media Incubator

DECEMBER 26, 2012

Amidst all the hype, it’s pretty clear that social media is here to stay as a viable marketing avenue for businesses large and small. The pieces of the puzzle were laid out like tiles, but there was one missing. In another contest, a travel company asked Pinterest followers to play a lottery. The winner won a vacation package.

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Trends Social Media Reddit Startup 144

The Social Media Incubator

MAY 4, 2011

Tagged as: admin facebook , branding , C.E.L. Tagged as: admin facebook , branding , C.E.L. Public Relations Small Business Mavericks Loading Quotes. One of the mysteries of Facebook, solved. Thanks, Caroline ! All Rights Reserved www.thesocialmediaincubator.com. Copyright © 2009-2011.

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Comments Social Media Facebook Small Business 100

The Social Media Incubator

NOVEMBER 21, 2011

A press release from Grant Thornton LLP finds that “executives of public and private companies see social media as a growing set of marketing tools, but have not yet developed the necessary compliance and risk policies and procedures.” This is a major part of tracking the brand image of your business.

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Policies Social Media Press Release Guidelines 111

The Social Media Incubator

FEBRUARY 2, 2015

Some brands take the opportunity of the Super Bowl to beef up a campaign or introduce a new one. But one brand in particular knocked it out of the park during Super Bowl XLIX: McDonald’s. If we’ve learned anything here, it’s that the best marketing strategies appeal to a wide audience and make a special connection.

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The Social Media Incubator

JULY 25, 2011

Openness with clients and customers on the web is must for brands, according to Jamie Pappas of Information Week. Last week Pappas posted an article that discussed the average consumer’s need for honesty from companies and their brands. Domino’s did what they had to do in order to change the opinions of their target market.

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Social Media Campaign Products Features 111

The Social Media Incubator

MAY 1, 2013

They may have a global audience with a product that has a broad appeal, or it may make more sense to market their product or service to a general, non-specified market. The key to marketing is to put your message in front of the people most likely to do business with you. But for many others, local search is very important.

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Yahoo Engineering Google Sites 100

The Social Media Incubator

JULY 19, 2011

Since this study reveals that the typical Facebook user is a loyal friend and consumer, it is evident that the site is an ideal market to create buzz for business. Reaching your target audience through Facebook is another powerful marketing tool for your brand.

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Facebook ROI Study Social Networking 117

The Social Media Incubator

SEPTEMBER 28, 2011

They need people whoknow how to monitor, strategize and use social media to enhance the customer service for that company, as well as the having the ability to build authority for that company and their brand. And what company wants their name or brand linked to the words “epic fail”? A case of simple inbound marketing.

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Social Media Survey Company Team 111

The Social Media Incubator

MAY 6, 2011

But if you’re using social media to promote your company, likely “insensitive” and “out-of-touch” are not qualities you want to associate with your brand. Replace scheduled tweets immediately with active, engaged conversation and ensure that your brand does not appear out-of-touch as a result. Probably not. Copyright © 2009-2011.

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Social Media News Foursquare Small Business 140

The Social Media Incubator

NOVEMBER 2, 2011

ICANN believes there is a market out there for more specialized domains. Social Media Strategist Caroline Melberg said, “Just think of the marketing dollars that will need to be associated with educating people to use the TLD instead of.com, which is still the holy grail.”. It sounds neat, but is it necessary?

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SEO Proposal URL Engineering 117