Social Media Strategery

AUGUST 22, 2013

You’ll learn from brands who have made mistakes. You’ll learn from brands who have succeeded. You’ll learn how social media is being integrated into areas beyond just marketing and PR. It’s as relevant now and it was then, and is a great foundation for any PR or marketing professional.

List 131

List Class ROI Sports 131

Social Media Strategery

NOVEMBER 24, 2014

I recently had the pleasure of speaking at PRSA Pittsburgh’s Professional Development Day where I spoke about some of the changes that integrated marketing is having on the PR industry. Have you ever watched a presentation from a brand planner? The brand planner focuses on the big picture. Saving a few dollars?

Industry 117

Industry Advertising Journal Flickr 117

Social Media Strategery

APRIL 1, 2013

Somehow I don’t think these are the conversations consumers are looking for from brands. Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. Brands win! Customers win!

Conversation 132

Conversation Collaboration Study Discount 132

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. As we’ve seen time and time again , turning over your brand’s reputation to an intern isn’t always the wisest choice. billion industry.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

JUNE 1, 2013

For marketers, these moms don’t represent just a new, sizable consumer segment, they wield a lot of influence within their families and with their friends. They like/follow/subscribe to brands in social media…if there’s a deal involved. These moms have been misunderstood by brands for years. Go where they are.

Class 75

Class Social Media Forums Price 75

Social Media Strategery

OCTOBER 22, 2013

With all the hype around real-time marketing and newsjacking, community managers may find themselves compelled—by a client or colleague—to contribute to this news-driven conversation in social media. When brands do this, it can come across as forced, at best, or offensive, at worst. Next week is the anniversary of Hurricane Sandy.

Questions 69

Questions News Social Media Eventful 69

Social Media Strategery

MAY 18, 2020

I’ve been particularly impressed at how agile brands (big and small) have been in adapting to this “new normal.” What happens when brands start using this as an opportunity to strategically think about how to transform… everything ? What laptop brand will make ring lighted webcams standard? It will be about transformation.

Sports 107

Sports Hotels Retail Real Estate 107

Social Media Strategery

MARCH 1, 2018

The convergence of PR, marketing and advertising has only worsened the issue. While I may view these quid pro quo arrangements between advertising and editorial as abhorrent, many of my colleagues with marketing or advertising backgrounds celebrate it. It’s marketers who view this as another extension of native advertising.

Advertising 63

Advertising Buy Issues Journal 63

Social Media Strategery

SEPTEMBER 3, 2015

In a world where people don’t aspire to own their own homes or even openly despise the idea of owning a car, where does that leave the tool, yard care and appliance markets? Brands in the home category have responded to this seismic shift the same way media companies responded to the shift in digital music – slowly and badly.

Hotels 50

Hotels Library Survey Buy 50

Social Media Strategery

APRIL 23, 2012

Those users, demographics, markets, and audiences that you and your analysts always talk about? Your brand isn't determined by what you say you are, but by what you actually do. " Smart organizations are realizing that marketing and advertising can only take them so far. They're actual human beings.

Foursquare 101

Foursquare Widget Advertising Flickr 101

Social Media Strategery

JULY 9, 2016

I wanted to find out how content creators, PR people, and marketers can improve their relationships with their legal counsel. Here are three key takeaways for anyone creating content for their brand: Do your own research. Retweet it but don’t imply that she endorses your brand because of it. Your job is to help educate them.

Content 50

Content Film Guidelines Curation 50

Social Media Strategery

JUNE 30, 2017

Brands spend millions of dollars on innovation—establishing innovation labs, commissioning studies, and paying high-priced consultants—all to ensure they don’t become the next Kodak, Blockbuster, or Tower Records. This post or iginally appeared on Hanley Wood’s HIVE for Housing site.

Startup 50

Startup ROI Team Industry 50

Social Media Strategery

FEBRUARY 21, 2012

If you happen to run an organization or handle public relations for an organization though, you should get to know them because there's plenty you can learn about communications, public relations, and branding from them. "Markets do not want to talk to flacks and hucksters. ." Thing is, they're GOOD at it.

Social Media 106

Social Media Twitter Sports Feed 106

Social Media Strategery

SEPTEMBER 23, 2013

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. But remember when content marketing consisted of publishing a blog post a week?

Google 125

Google Storify Brands Content 125

Social Media Strategery

OCTOBER 24, 2012

" Most Silicon Valley types look at early users as viral marketers; Silbermann saw them as role models. Now, if your goal is to simply get a million Facebook likes or sign up two million users to your branded community, then by all means, pay Lil Wayne to Tweet your URL to his 8 million followers and watch the numbers stack up.

Communities 105

Communities Influencer Klout Construction 105

Social Media Strategery

OCTOBER 15, 2012

You can read multiple books for marketing your business on Pinterest. There are more than 5,000 books on social media marketing. Everyone, from the government to big brands to schools to my parents, feels like they have to be using social media. There are Google+ master classes. You can buy thousands of Facebook likes.

Social Media 136

Social Media Yammer Collaboration Foursquare 136

Social Media Strategery

JANUARY 6, 2014

What scared me as I read this article is that I see marketing and PR taking the exact same road. We’ve resorted to sharing “inspirational quotes” not because they do anything for our brand, but because they’ll get us more likes. PR can and should serve a critical role in the integrated marketing mix.

Sysomos 134

Sysomos Radian6 Data Analysis 134

Social Media Strategery

NOVEMBER 30, 2012

"), low resources ("you're all we could get approved for this year"), and an unclear place on the org chart ("well, you'll technically report to me, but you'll be working with Suzie down the hall most of the time as well as being a dotted line to Tom in Marketing"). Update your processes.

Social Media Management 118

Social Media Management Social Media Organization Skills 118

Social Media Strategery

DECEMBER 7, 2011

Adam Lavelle, a member of the board of the Word of Mouth Marketing Association and chief strategic officer at the iCrossing unit of Hearst, agrees. As The Cluetrain Manifesto taught us way back in 1999 (also before social media), “public relations does not relate to the public, companies are deeply afraid of their markets.”

Press Release 125

Press Release How To Organization Collaboration 125

Social Media Strategery

MARCH 21, 2013

The pendulum has swung the other way, especially in the marketing industry. Brands seem to be at war in some sort of social media arms race and there’s no end in sight. Everyone wants to be everywhere. Tumblr, Pinterest, Twitter Facebook, Vine, Foursquare, Klout – you name it, they want it.

Social Media 133

Social Media Klout Proposal Tumblr 133

Social Media Strategery

SEPTEMBER 4, 2013

Paradoxically, as people are realizing this always-on, always-connected lifestyle isn’t sustainable, companies and brands seem to be going in the opposite direction. I remember when publishing one blog post a week was considered a best practice for brands. Share something interesting that another brand created.

Brands 96

Brands Tumblr Syndication ROI 96

Social Media Strategery

APRIL 14, 2013

A brand’s customers represent some of their best resources, yet most brands leave them on the bench. Over the last ten years, I’ve talked with hundreds of clients who have some amazing stories about how their organization/brand/company began and how it got to where it is today. Listen to the stories. Your culture.

Conversation 139

Conversation Brands Meme Social Media 139

Social Media Strategery

MARCH 3, 2011

the Schools App allows you to create a private, branded social network for your students within Facebook that will engage them in ways that Pages and Groups can’t. Pages are great for brands to push out information. Created by Inigral Inc. , Groups are great for small groups of people to share and communicate.

Education 130

Education Class Groups Groups 130

Social Media Strategery

OCTOBER 8, 2009

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher.

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

OCTOBER 8, 2015

Rather than rushing to plant your flag in content marketing, invite others to participate. For more than 12 years now, I’ve worked at companies that have been committed to integrated marketing. I’ve had the opportunity to collaborate on really big integrated marketing campaigns and to tap into industry-leading expertise and experience.

Content 50

Content Marketing Collaboration Compete 50

Social Media Strategery

FEBRUARY 4, 2013

Marketers may point to the increased attendance and TV ratings that followed as evidence of this campaign’s success, but most people seem to think that had more to do with the very clear fundamental changes in how the league operated, including a salary cap, elimination of the two-line pass, shootouts, and a draft lottery.

Price 99

Price Loyalty Team Reputation 99

Social Media Strategery

AUGUST 21, 2015

Despite their love for the ‘Burgh, many young PR and marketing pros unfortunately still look at the city as a second-tier stepping stone. Steve: For a client looking for a new PR or marketing agency, what are the benefits to looking outside the big cities for their next agency relationship?

Hotels 50

Hotels Creative Commons Communities Class 50

Social Media Strategery

MARCH 11, 2012

I was spending just as much time, brainpower, and energy trying to make changes internally and take the organization new places as I was on the client delivery and marketing tasks that I was being paid to do. However, as I've alluded to here before, being a change agent at the tip of the spear can be exhausting.

Gov 2.0 112

Gov 2.0 Yammer Committee Policies 112

Social Media Strategery

MARCH 29, 2015

According to a 2013 Forbes survey , 68% of CMOs and marketing executives put integrated marketing communications ahead of “effective advertising” (65%), when they were asked what the most important thing is that they want from an agency. you’ve got an integrated marketing team. Here’s the thing.

Marketing 50

Marketing Conference Collaboration Meeting 50

Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. With the growing ubiquity of Enterprise 2.0 The Internal Community Manager wears many hats.

Communities 137

Communities Wiki Yammer Forums 137

Social Media Strategery

DECEMBER 5, 2020

Over the last decade, PR pros became enamored with words like omnichannel, PR-led creative and disruptive marketing. Harboring dreams of Cannes Lions and huge marketing budgets, agencies pivoted resources toward consumer marketing. The pendulum will swing back toward those sexy consumer marketing programs yet again.

Case Study 81

Case Study ROI Reputation Proposal 81

Social Media Strategery

AUGUST 8, 2010

Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. The best person right now might be Joe over in Marketing, but what if Joe leaves the organization? Social media must be a part of your total integrated marketing.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

OCTOBER 12, 2008

In private sector markets commerce, entertainment and advertising, the “social web&# serves the purpose of generating transactions. Brands historically promoted network involvement through advertising into social portals – that is now starting to change. When working together they are hybrid networks. The scope [.]

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Social Media Strategery

SEPTEMBER 15, 2014

Your clients are brand managers, not PR people. ” The hits, the placements, the coverage that gets PR people all excited doesn’t always have the same effect on people who are responsible for the overall marketing campaign. Public Relations agency branding leadership management marketing pr'

Team 103

Team Meeting Campaign Metrics 103

Social Media Strategery

NOVEMBER 7, 2016

Content marketing has become one big M.C. 13 Tools to Automate Your Content Marketing”. “15 15 Habits of Highly Effective Content Marketers”. Brands are making the same mistake that newspapers and other media publishers have made. It doesn’t build brands. Don’t let your brand make the same mistake.

Content 50

Content Meme Journal Loyalty 50

Social Media Strategery

JANUARY 21, 2010

I do Web, marketing and social media consulting ( [link] ), but put a lot of effort into GovFresh. It just felt appropriate to separate the brands and content. What are the biggest challenges to running GovFresh? You have a day job too, right? How do you fit it all in? I’m very family with the start-up environment.

Gov 2.0 89

Gov 2.0 Web 2.0 Forums Wiki 89

Social Media Strategery

FEBRUARY 22, 2015

Last month, two of that book’s authors, Doc Searls and David Weinberger, created the “ New Clues ,” an updated perspective on how the Internet affects marketing, PR and technology. Integrated marketing involves a lot more than simply bringing the SEO guy to the meeting. It’s do or die time for PR.

Press Release 50

Press Release Metrics Authentication Proposal 50