Social and Logical

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Using Applied Behavioral Analysis in Social Media

Social and Logical

Marketing is focused on getting people to notice brands and behaving in a favorable direction. Every encounter that customers have with your brand should be positively rewarding and meaningful in ways that are important to them. They provide more opportunities for audience members to interact with your brand.

Analysis 186
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The Spirit of Engagement

Social and Logical

Getting people to talk about your brand does not result from sheer technical prowess. The Business of Online Marketing. But it doesn’t need to be that serious, especially if it makes brands less appealing to audiences. Likewise, analysis can only get you so far when it comes to social media. Business is a serious indeed.

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Upgrade Your Social Strategies By Understanding Network Theory

Social and Logical

Building a network of people around your brand or idea is a way to build loyalty and trust. Numbers and marketing are always going to be inseparable. However, there needs to be a balance between quantitative goals and qualitative strategies that contribute to overall brand growth. What this all means. becoming an influencer.

Strategy 150
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Oliver Peoples Online

Social and Logical

Oliver Peoples is one of those brands that I’ve always been familiar with, but never paid much attention to. This changed when I came across their online presence. I follow them on Twitter and came across a link to one of their videos explaining how to select the right frames for different face shapes.

Price 150