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What is Market Research?

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There is no greater input for any marketing strategy than listening to customers in their own words express the impact of a product or service. Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants.

Research 149
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Online Marketing 101 for Entrepreneurs

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When you’re a struggling entrepreneur, your business takes over your world as you try to boost your brand and broaden your customer base. Past entrepreneurs used to rely on traditional marketing, such as billboard or newspaper advertising, but today’s platform resides squarely on social media.

Marketing 155
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5 Apps To Enhance Your Brand

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The use of smartphones among consumers continues to grow as they continue to use apps for purchasing goods and services and search for different brands. With the growth of smartphones, companies are focusing to increase their brand visibility and sales through smartphone apps. Conclusion: Use Apps to Enhance Your Brand.

Brands 177
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How and Why You Need Customized Branded Products for Your Business

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One of those things is customized branded products. Branded Clothing. In addition to having your employees wear a uniform that features your company name and logo (where doing so is appropriate), you should also have branded clothing available that isn’t a part of the regular uniform. Branded Office Supplies.

Products 122
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How to Choose a Marketing Agency

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Choosing a marketing agency can be difficult but if you base your decision on basic marketing principles then you can find the right company for your brand. Your agency needs to have expertise in your industry because it needs to understand your company’s place in your market. Develop a Target Audience.

How To 146
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Promotional Items that Enhance Your Company’s Brand

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Making your brand stand out is vital to the success of your business. Make them come to you with branding that stands out, attracts attention and gets results. By creating a brand that is universal and easily recognizable, you will enjoy repeat customers who are loyal to your company. Online Branding. Offline Branding.

Brands 110
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8 Tips for Using QR Codes in Marketing

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Here are 8 tips for using QR codes in your marketing campaign. Know Your Target Market. All consumers like special offers so give them an incentive to scan your code and interact with your product or brand by offering a discount or coupon after scanning. Use QR Codes for Contact Information. Use QR Codes to Direct-Dial.

Tips 164